In recent years, the Propaganda Department of the Hunan Provincial Party Committee and the Lecturer Group of the Hunan Provincial Party Committee, in the process of learning, publicizing and implementing the spirit of General Secretary Xi Jinping's series of important speeches, the new concept of governance, new ideas and new strategies, especially in the process of learning and publicizing the spirit of the Sixth Plenary Session of the 18th CPC Central Committee, conscientiously implement the Provincial Party Committee's idea of "actively carrying out targeted, focused and interactive propaganda, and panoramic publicity and interpretation of the spirit of the Plenary Session" The new model of "Internet+Publicity" has been actively explored and applied, which has further enriched the carrier, expanded the influence and improved the effectiveness.

Deliberate planning and layout, and build a platform of "Internet+propaganda". Integrate the Internet resources of the province and build a perfect network theory propaganda position. One is to set up online theoretical special columns. After the Sixth Plenary Session of the 18th CPC Central Committee was held, websites and clients in Hunan Province launched special columns to publicize and explain the spirit of the Sixth Plenary Session. Among them, "New Hunan" client pushed 210 propaganda articles, with 7.2 million hits. The second is to build a professional theory website. The "Xiangchao Network" hosted by the Propaganda Department of the Provincial Party Committee and the learning service network of the Party Committee's central group hosted by the Provincial Party Committee Lecturer Group have 20 columns such as theoretical trends and Xiangchao Forum, which have become a comprehensive network service platform for theoretical learning of party members and cadres. The third is to build theory to preach "micro matrix". More than 30 WeChat public accounts for theoretical propaganda such as "Shuxiang Changsha" were launched, with a total of more than 4.2 million fans. Among them, the "guidance" theory publicity micro platform jointly created by the Provincial Party Committee Propaganda Department, the Provincial Party Committee Cyberspace Office and the New Hunan Review Magazine has become a spiritual harbor for cadres and the masses.

Respond to the concerns of the masses and expand the content of "Internet+Publicity". Focusing on the economic and social hot spots and the focus of the majority of netizens, targeted propaganda content will be launched in stages and themes. First, answer the "theoretical questions" well. Invite theorists, department heads and other guests to refine the overall layout of "Five in One", the strategic layout of "Four Comprehensions", the new concept of the Party Central Committee's governance, new ideas and new strategies into more than 20 small topics that are easy to understand, such as "how to understand 'well-off society is not well-off, the key is to see fellow villagers'", so as to convey the Party's theory to the masses. Second, answer "word problems" well. In depth answer the questions such as "where is the role of promoting the" three measures rise together "in building a well-off society in an all-round way in Hunan", and let the people master the spirit of the Central Committee and the work deployment of the provincial party committee and government in face-to-face, key to key interactions. Third, answer the "thinking question". Experts, scholars and online commentators were organized to carry out targeted theoretical explanations around some deep-seated issues in the reform and development, so as to ensure that online theoretical presentations were both "applauded" and "applauded".

Make good use of network technology and innovate the way of "Internet+preaching". Explore and use the way that netizens like to hear and see and are easy to accept, so that the propaganda can be paid attention to and praised by netizens. First, conduct online interviews. Regularly organize leading cadres, experts and scholars to communicate with netizens online to solve questions. In the theme interview of "coordinated promotion of 'four comprehensives' and building a happy home in Sanxiang", the number of online hits exceeded 2 million. The second is to launch online courses. Drawing on the practice of "MOOC", five major courses and more than 20 micro courses have been launched online, covering the spirit of General Secretary Xi Jinping's series of important speeches, the spirit of the Sixth Plenary Session of the CPC Central Committee and other aspects. The third is to produce "micro films" and "micro broadcasts". At present, the province has shot and produced 15 "micro film" theoretical propaganda films. The micro film Dream of Returning to the Old House, shot by Chenzhou "Ma Gongzhi Film Publicity Group", starts from the grass and trees in his hometown, and interprets the concept of "beautiful China depends on beautiful villages to lay the foundation" put forward by General Secretary Xi Jinping.

Strengthen organizational guarantee and improve the "Internet+Publicity" mechanism. Give full play to the leading role of the publicity department, integrate the resources of all parties, enhance the joint efforts of work, and promote the regular and long-term "Internet+propaganda". First, make special arrangements. The Propaganda Department of the Provincial Party Committee and the Lecturer Group of the Provincial Party Committee issue a document notice every year to deploy the "Internet+Publicity". This year, the Propaganda Department of the Provincial Party Committee organized and carried out a series of activities of "Good Voice Forum -" Three New "to the Grassroots" people's micro propaganda. The propaganda videos of the finalists were made into micro videos, H5 and other works, and were pushed centrally on the "New Hunan", "Moment" and other clients and WeChat platforms. The second is to hold a site observation meeting to promote. The Propaganda Department of the Provincial Party Committee, the Lecturer Group of the Provincial Party Committee and Rednet jointly held a teaching preparation meeting for learning and implementing the spirit of General Secretary Xi Jinping's series of important speeches and a live observation meeting of "Internet+Publicity" to guide the theoretical workers in the province to actively participate in the practice of "Internet+Publicity". The third is to set up a team of theoretical propaganda "cyber army". More than 100 propagandists with profound theoretical foundation and strong oral expression ability were selected from party schools, lecturers' groups and party and government organs at all levels, and a group of professionals and volunteers who understand network technology were recruited from universities and the society, so as to ensure that "Internet+preaching" not only "quenches thirst" in content, but also "cool" in form, so that theoretical preaching shows strong vitality.