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In 2013, Xinhua County, Hunan Province, successfully declared as a "key county of cultural tourism industry in Hunan Province". Taking this opportunity, in order to strengthen the tourism industry with cultural characteristics and accelerate the construction of a well-off society in an all-round way, Xinhua is also actively applying for the national leisure agriculture and rural tourism demonstration county this year, which has passed the national preliminary review. Up to now, Xinhua has received a total of 9.004 million tourists, with a total tourism revenue of 6.315 billion yuan, up 42.9% year on year.
Innovate systems and mechanisms to further stimulate vitality. Xinhua County strives to build a "three levels and four blocks" tourism construction and operation management system mechanism featuring high-level promotion, simplified organization, smooth operation, and unified responsibility and rights, forming a "three levels" vertical management system where the county party committee secretary is responsible for decision-making, the county party committee standing committee is responsible for supervision, and each bureau unit and township are responsible for implementation. The tourism bureau is responsible for the management of the county's tourism industry, The Tourism Management Office is responsible for the planning and management of their respective scenic spots, the tourism investment company is responsible for the development, construction, operation and management of the scenic spots, and the town where the scenic spots are located is responsible for the "four block" management model of social affairs management of the scenic spots, which fully stimulates the vitality of tourism development. This year, Ziquejie terraces were awarded the World Irrigation Project Heritage, Ziquejie grass dragon dance was awarded the Excellent Award of the Ministry of Agriculture's Leisure Agriculture Creative Quality Promotion Activity, Xinhua Daxiong Mountain Meishan Dragon Palace was successfully rated as a provincial geological park, and Tianmen Township was successfully selected as one of the "Top Ten Places for Rural Tourism in Hunan".
Innovation incentives and support to further activate the market. Xinhua County is committed to improving financial support policies, stimulating the vitality of market players, and promoting the development of cultural tourism industry cluster. Special reward and support policies have been introduced to reward newly created farmhouses, rural tourist attractions, etc. by levels ranging from 100000 yuan to 500000 yuan, fully mobilizing the enthusiasm of the whole people to participate in cultural tourism construction; Introduce preferential tax policies to attract tourism enterprises to settle down, give financial and tax policy support to cultural tourism enterprises settled in Xinhua, and implement financial interest discounts and tax exemptions. This year, there are more than 100 new farmhouses and 12 new rural leisure tourist attractions in the county. Zhenglong Village, Shuiche Town, Xinhua County, was honored as the "characteristic residential village" of the most beautiful leisure village in China, which is the only one in Hunan.
Innovate fund integration methods and further consolidate security. Xinhua County gives full play to the guiding role of policy funds, takes the construction of "characteristic county" as the fulcrum, and leverages the market to form a resultant force for development. In accordance with the principle of "project matching and fund matching", more than 30% of the project funds from 18 units such as poverty alleviation, housing construction and forestry were integrated and bundled into the construction of scenic spots. At the same time, we will increase docking and cooperation with financial institutions, sign agreements of intent with Bank of China, Agricultural Bank of China and other institutions, and provide policy support for financing of cultural tourism enterprises. Since this year, the county has realized bank financing of 5.8 billion yuan, and has loaned 300 million yuan.
Innovate the industrial development model and further expand the industry. Xinhua gives full play to the characteristics of the tourism industry, which is comprehensive, powerful, and has a wide range of radiation, and promotes the integration and development of cultural tourism and the three industries. Develop various forms of rural tourism products such as ecological sightseeing, folk custom experience, leisure and vacation according to local conditions, establish a batch of agricultural tourism and sightseeing belts such as Fengjia Ancient Peach Blossom Garden, Purple Magpie Terrace, and realize agricultural quality and efficiency improvement. Rely on the supporting service function of the tertiary industry, implement the tourism integration strategy, use the existing business circle of the county, and combine the development direction of tourism towns to improve traditional service industries such as tourism shopping, leisure entertainment, food consumption, etc. Among them, Meishan "Sanhe Soup" (successfully selected into the 2008 Olympic Games cookbook) and "Three Bowls" have been listed in the cookbooks of major hotels in China, and Baixi Tofu, Great Xiongshan Fired Preserved Pork, and Waterwheel Fish Jelly are famous nationwide.
Source: Rednet
Author: Ye Ruqin
Editor: Min Meiying
This is Xiangchao Network For original articles, please attach a link to the original source and this statement.
Link to this article: https://xc.rednet.cn/content/2014/12/10/4551586.html
