At present, the new real estate development model is gradually established, and the real estate brokerage industry has entered the era of quality service. The real estate transaction involves many aspects, processes and complexity. It is undoubtedly more reassuring to entrust the house to a more professional person. In Linkhome, there are many professional and trustworthy brokers who are experienced and deeply rooted in the community. They are not only real estate consultants who can't ask questions, but also "good neighbors" who are enthusiastic about public welfare. They not only provide quality services for consumers with diverse needs, but also update the society's inherent understanding of the real estate brokerage industry.
I have been in the chain house for 18 years
Xiao Liping
Recently, Xiao Liping, a senior store manager of Beijing Lianjia Zijin Impression Ximen Store, received a "surprise". A customer who served nine years ago once again found her and wanted to buy an improved house.
In 2015, the customer wanted to buy a house in Xicheng District and went into the chain store and met Xiao Liping. After the successful transaction, in the same year, Xiao Liping helped the customer buy a house in Fengtai District. "Now, customers want to sell both houses and replace them with an improved house, and they think of me again."
In Xiao Liping's opinion, "sincerity" is the best service language. Xiao Liping said that when he first joined LinkedIn, LinkedIn only had a very simple housing supply system, without house type maps, photos and VR (virtual reality). In order to make customers achieve satisfactory housing supply as much as possible, Xiao Liping felt that only "sincerity" could move people.
In the chain home, "veterans" like Xiao Liping not only witnessed the happy moments of many families, but also witnessed the rapid changes of the industry and the development of the chain home. From taking the lead in putting forward the sunshine operation mode of "no price difference" in 2004, launching the "real house supply" action in 2011, and then launching the "random sign" in 2021, the chain home has continued to promote the healthy development of the industry, and the service efficiency and service quality of brokers have also been greatly improved.
"Now the system used by the agents of Linkhome is updated at any time, and the information about the house supply and transaction is very efficient." Xiao Liping said, on the other hand, customers can also check the house online VR and contact the agents at any time on Linkhome APP. From the "traditional" era of Lianjia to the digital era, Xiao Liping did not feel uncomfortable. She said that brokers are a profession of continuous learning. In addition to her true personality, she quickly started various digital applications.
Xiao Liping's current WeChat name is "Xiao Liping I have been in the chain house for 18 years", just to let old customers know that she has been here all the time.
It is a backbone of business and a good neighbor of residents
Wang Chuanxiong
This year is the 10th year that Wang Chuanxiong has joined the chain house. Since he joined the chain house, he has taken a notebook with him, which is full of details of the watch and customer needs. "When he was still growing up, he could write two or three thick books a year, and customer information updates would also be recorded in a timely manner and interact regularly." Not only that, in order to understand the market situation, Wang Chuanxiong updated a form for a long time, accumulated transaction information of housing sources and analyzed data, which was his confidence when meeting new customers, but also gave customers a full sense of security.
Step by step, now he has become a business backbone, responsible for the second-hand housing business of Anzhenhui New West Street. However, in addition to the backbone of the chain home business, Wang Chuanxiong has another identity - Secretary of the Party Branch of Anzhen Region.
Full of responsibility and enthusiasm, Wang Chuanxiong actively participated in community volunteer service. In December last year, strong snowfall weather occurred in Beijing, which affected the travel of residents. Wang Chuanxiong took his colleagues in Anzhen District of Lianjia to clean the snow on the community roads with snow shovels, shovels, brooms and other tools, and swept a "safe road" for the community residents.
As he is often active in the community, Wang Chuanxiong is also a "good neighbor" familiar to the elderly in the community. Once, an old man in his 80s came to the chain store and wanted to print a photo for his application certificate. After printing for the old man for free, Wang Chuanxiong chatted with the old man. Wang Chuanxiong patiently taught the elderly how to add contacts and how to voice and video when he learned that the elderly could not use smart phones and wanted to make video calls with friends.
Now, if the old man is seen during the tour, the old man will always stop him for a chat. "Customers who take a look will trust me more when they see this situation. The agent is familiar with the community and integrates into the community, which is the best proof," said Wang Chuanxiong.
Take the online as the breakthrough, and the confidence comes from the specialty
Liu Shuai
It is Liu Shuai's compulsory course every morning to open the system, browse the ranking of houses, and pay attention to his own points and ranking. He is a "post-00s" broker who has just been employed for one year, but he is already a store manager and has led a new generation team of "post-00s". In his opinion, the rapid growth can not be separated from the help of the "online" carriage.
"Now many customers are accustomed to using their mobile phones to get information, which is a breakthrough point for newcomers." Liu Shuai said that it is as convenient to open LinkHome APP and chat with customers as using WeChat, gradually understand customer needs in communication, and recommend more suitable houses for customers, so that the efficiency will be higher when taking this step offline. "At present, 80% to 90% of my customers come from online, with extensive contact and professional services, so that I can gradually build a positive cycle of online resources."
Since we get customers online, we need to maintain the online ecology. In the eyes of chain brokers, high-quality housing is always the first. In order to focus on houses, Liu Shuai transmits the information of high-quality houses to customers by taking videos, and creates an immersive house viewing experience with intuitive pictures. "This way will get more consultation, and I have also led some older brokers to join the short video operation to help them develop new service paths."
In fact, it is very common for chainers to help and achieve each other like this. As the manager of the team, Liu Shuai will actively share his own customer resources, so that the team members can exercise their ability and play freely in actual combat. He said: "I hope everyone can learn my method and walk out of their own way."
Today, Liu Shuai is also making continuous progress in the real estate business, and continues to grow in the professional field. In his eyes, Chain Home's strict access system and perfect training system gave him confidence to communicate with customers in an equal manner. "I win the trust of customers with my professional knowledge, which is a dignified career."
As the real estate market enters the era of stock, the role of real estate brokers is also changing quietly with the increase of consumers' requirements for living quality. "When the house returns to the residential property itself, when it is no longer easy to choose the 'right' house, a professional, trustworthy broker who can discuss problems with him will become more valuable." said Hao Yufeng, vice president of Shell Group and general manager of Beijing Lianjia. Wen/Chen Jingsi Chen Tianyi
key word:
[Editor in charge: h001]
