The theme of this year's 321 World Sleep Day is "Healthy Sleep for All", and good sleep, an inborn need of people and animals, has become a society under the pressure of fast-paced modern life and various environments that have troubled sleep Sexual difficulties. stay At the 6th Sleep Industry Summit organized by China Sleep Research Association, the training of sleep health managers launched by Fanyin Youmian became the focus of the participants.
It's really hard to get a good sleep
It is reported that at present, more than 500 million people in China have sleep disorders. 2024 issued by China Sleep Research Association on World Sleep Day The White Paper on Sleep Health of Chinese Residents shows that the overall sleep quality of Chinese residents is poor The average time to sleep is zero, The average sleep time is only 6.75 hours. A study by the American Sleep Medical Association shows that poor sleep and 84 major diseases are mutually causal.
How to have correct sleep medical knowledge and how to develop good sleep Habits and how to effectively improve sleep quality seem common sense With the overall development of modern medicine, neuroscience, brain science and artificial intelligence, the problem of sex has evolved into a science that requires systematic understanding and training.
As a new profession of sleep health manager, Fanyin Youmian has integrated a system based on its six years of providing employee sleep support solutions to Alibaba, Huawei, Porsche and many other enterprises, as well as various offline sleep camps organized by various offline Fanyin organizations, and CBTI sleep support technology promoted by the American and Canadian Sleep Medical Association Sexual services.
Inside of the sleep track, super store Hu Zhiyu wants to come out
Young people "trapped" by low-quality sleep, the growing army of insomnia, support a large market with a scale of more than one trillion. According to the relevant research data of iMedia Consulting, from 2016 to 2020, The overall market size of China's sleep economy has increased by 44.42%. In 2023, the overall market size of the sleep industry has exceeded 495.5 billion yuan. It is predicted that it will exceed 650 billion yuan in 2027 and is expected to exceed trillion yuan in 2030.
The sleep industry has become a new blue ocean, and the sleep economy has emerged as the times require. All major institutions have entered the "sleep" track, and sleep related enterprises have shown explosive growth, and continue to layout intelligent sleeping products. At the 2024 Sleep Industry Expo, in addition to the traditional big brand enterprises, the emerging smart mattresses have almost become the standard configuration of all mattress enterprise booths.
Corresponding to the hot sleep track, dealers of traditional sleep enterprises are struggling. On the one hand, because of well-known reasons, with the overall development of the real estate industry being limited, the whole supporting home furnishing industry has many problems. The channel giant Red Star Macalline has not only pledged the stock rights of the founder's family, but also many home furnishing stores have emerged in endlessly. On the other hand, 3-year masks have changed consumers' attitude towards mattresses and other traditional products Habit. In addition, the terminal store is generally located in a remote place, so there are few people coming to the store.
In traditional stores, if there is no experience and service that consumers must be present, subsequent business may become a mirage. most In recent years, from the perspective of the overall offline development, no matter what industry, the transformation of traditional stores into super stores is becoming a trend. Super stores are not only exhibition centers, but also live broadcast centers, experience centers, and social networking centers flat Taiwan, also known as the Rongzhao Daochang, is the core place for brands and enterprises to maintain consumer relations.
Getting customers and sticking to customers in super stores of sleep health managers
The sleep health manager has mastered the systematic sleep science knowledge, and is able to help guests adjust their sleep behavior and The ability of habit is not only to provide more professional services to help consumers choose and buy, but also to help consumers really solve the problem of sleeping well.
In addition, from the perspective of building a super store, Fanyin Youmian's sleep health manager certification training has also implanted many music and art healing technologies that have been explored for a long time and are popular with various enterprise executives and white-collar workers, helping the store improve its service interest Sex and sense of experience, and through IMAT technology suitable for group decompression and social interaction, to enhance the social and artistic sense of gain of store customers in addition to helping them sleep.
Mr. Sha Jianjun, founder of Fanyin Youmian, said that sleep health managers helped customers and people around them improve their sleep power by receiving the world's leading non drug intervention technology training and bringing the learned technology to work and life practice, fully reflecting the annual sleep health theme of "healthy sleep shared by people", In the future, it will become a part of Chinese people's healthy sleep plan.
Disclaimer: There are risks in the market, so you should be careful! This article is for reference only, not for sale basis.
key word:
[Editor in charge: h001]
