After Yutian Group became the owner of Maoheng Liquor
The essence of this strategic product,
The first appearance of "Guizhou People" has occupied the brand C position
It is the coincidence of the two long-term doctrines.
On February 21, the 11th Annual Celebration of Guizhou People under Heaven and Your Business The annual meeting of the Federation was held in Guiyang, Guizhou. This grand event gathered representatives of Guizhou businessmen and friends from all over the world to talk about their hometown, seek development, show the era of Guizhou people, offer advice and suggestions for the development of Guizhou brands, and gather strong joint forces for high-quality development and modernization in Guizhou.
During the conference“ Guizhou Practice of Chinese Modernization "photo exhibition, Guizhou product exhibition loved by Guizhou people, Guizhou Maoheng wine product theme image exhibition and other exhibitions show a wonderful, colorful and brilliant Guizhou.
Xu Lin
At the meeting, Guizhou Provincial Party Committee Secretary, provincial National People's Congress Standing Committee Director Xu Lin said that since ancient times, the land of Guizhou has nurtured countless people with lofty ideals and created the Spiritual characteristics. Guizhou people have a passion for the country, a pioneering spirit of innovation, and a simple feeling of thinking about the source and the newspaper 。
With this Spiritual characteristics, the same as "Guizhou people" There are also a variety of Guizhou brands on the stage.
Among many Guizhou brands, Maoheng Distillery makes a wonderful appearance as an exclusive naming unit As an excellent sauce wine brand in Guizhou, it won the recognition of the guests at the meeting and expressed their optimism for its long-term development, successfully occupying the brand C position of "Guizhou people all over the world".
Who is Mao Heng?
Maybe many people will have such a question, who is Maoheng Liquor?
actually, Maoheng Distillery is a sauce liquor enterprise with a long history 。 It began in the late Qing Dynasty and resumed the production of Daqu Maotai flavor liquor in 1976 after liberation. For a long time, Maoheng Liquor has been rooted in Mao, the core production area of Chinese soy sauce wine Taizhen produces Maotai flavor liquor. This has also created a group of loyal traditional craftsmen, stored a large number of high-quality vintage base wines, precipitated a batch of seasoning wines, guaranteed the high quality of products, formed a good reputation, and won widespread trust and praise from all walks of life.
Because of its long-term adherence to quality, Maoheng Liquor has won many honors Important awards.
In the early 1980s, Maoheng Liquor made The honor of "special liquor" in the Great Hall of the People; In 2007, Maoheng Liquor was selected as Celebration Wine for the 10th Anniversary of Hong Kong's Return; In 2010, Guizhou Maoheng Distillery was United Nations International Information Organization designated as Expo suppliers and international partners; In 2013, Maoheng Liquor was The first China Wine Culture Collection Expo was rated as“ Chinese liquor is the most valuable wine for collection. "It was highly praised and affirmed by" Maoheng Laojiao, a treasure of China ", which represents the high recognition of its quality by the industry.
Wu Tianxiang
Famous Chinese sauce and wine experts National first-class winemaker Wu Tianxiang, a specially invited national liquor judge and president of Guizhou Food Engineering Vocational College, appraised Maoheng liquor from the aspects of comfort of aroma, delicacy of taste, harmony between aroma and taste, etc“ The wine is slightly yellow and transparent, Maotai flavor is prominent, aged and elegant, complex flavor is attractive, pleasant, full-bodied, soft, long aftertaste, comfortable and lasting in an empty cup, and the style of Daqu Maotai flavor liquor is typical.
Upon its debut, Maoheng Liquor attracted the attention of your business representatives, who highly appreciated the liquor body, taste, packaging design, etc. of Maoheng Liquor, and successfully occupied the C position of the Guizhou brand of "Guizhou People under the World".
Why Mao Heng?
What does Mao Heng rely on to successfully occupy the C position of the "Guizhou People under the World" brand?
Behind this is the strong strength of Yutian Group. After more than 30 years of growth and refining, Yutian Group has developed into an entity business and Diversified industrial groups combining investment economy and relying on traditional and emerging industries Its business covers modern chemical industry, Maotai flavor liquor, real estate development, medical health, basic energy, business travel hotel and other real industries, with strong strength.
Since its establishment, as a local enterprise in Guizhou, Yutian Group has actively responded to the call, resonated with the development of Guizhou, and acted as the vanguard of Guizhou's economic development“ "China Integrity Demonstration Unit" has won many honors such as "Top 100 Enterprises" in Guizhou Province, "Contract abiding and Credible Unit" at the provincial level, "Advanced Enterprise", "Advanced Unit" and "Integrity Enterprise" for consecutive years.
After the acquisition of Maoheng Distillery, Yutian Group also shouldered the responsibility of reviving the "Guizhou Maoheng Liquor" brand 。
Why did Yutian Group choose Mao Heng?
Yutian Group's acquisition of Maoheng and a series of empowerment of Maoheng's development have both commercial factors and such feelings.
Guizhou CPPCC Member of the Standing Committee, Deputy to the Provincial Federation of Industry and Commerce More than 30 years ago, Zhang Lei, chairman of Yutian Group, embarked on the entrepreneurial journey with the dream of becoming an entrepreneur. He has successively set foot in energy, coal chemical industry Real estate, hotel, logistics and In many fields such as investment, he has always adhered to the principle of "respectfulness in living, respect in deacons, and loyalty to people", which is the foundation of his life and career. He has gained a lot in every field, and is an excellent and typical representative of your business today.
Zhang Lei has typical Guizhou people Spiritual characteristics.
Zhang Lei
"I am deeply aware of the corporate social responsibility and determined to revive Maoheng, not only to revive a period of historical memory, continue to write a brilliant chapter of Guizhou sauce wine, but also to inherit and carry forward the excellent traditional culture of the Chinese nation." Talking about the acquisition of Maoheng Distillery Zhang Lei said this when he first started.
The acquisition of Yutian Group also made Maoheng Distillery The new era is reborn again, driving the revival of Guizhou's old brands and promoting Guizhou's economic development 。 Maoheng Distillery is also based in Guizhou, and constantly moving towards the world.
Longevity is the constant belief and inheritance of Guizhou people for a long time The spirit is also reflected in Yutian Group and Maoheng Distillery. As Zhang Lei said, "I Invest in Maoheng Distillery and advocate long-term principle Spirit, brews good wine that can stand the test of time.
This year is the 11th consecutive year of "Guizhou People Under Heaven". Guizhou Maoheng Liquor has become the exclusive title unit of "Guizhou People Under Heaven" this time, precisely because the two coincide in terms of long-term principle.
The existence of Guizhou people and enterprises who are responsible, idealistic, and willing to adhere to the long-term principle makes the present land in central Guizhou full of "active creation" and "hot practice", and the colorful new future of Guizhou, which is prosperous in economy, rich in people, and beautiful in ecology, is becoming a reality step by step.
The driving force behind the transformation of Guizhou sauce wine industry
Behind Maoheng Liquor's occupation of position C, we should also see the development of Guizhou sauce liquor Important force.
Qin Shuyao
Liquor Circulation in China Qin Shuyao, the secretary-general of the association, said that the wine industry is now entering a new round of adjustment period and is facing a key node of transformation, upgrading and shifting, Guizhou's production areas enjoy four advantages, namely, industrial policy, leading role, competitive development and resource concentration. Under such an opportunity, Guizhou's production areas will seek two "structures" in the future "Sex" breakthrough, namely "regional structure" "Sex" breakthrough and "industrial structure" Sexual breakthrough 。
Among them, "industrial structure The breakthrough of "sex" should start with strengthening the brand, strengthening the organization, giving play to the strength of well-known enterprises, and building backbone liquor enterprises.
Behind Mao Heng's hot search for "Guizhou people under heaven" is the key answer to the growth of Guizhou sauce wine brand—— Well known enterprises settled in liquor enterprises, fully enabling the development of enterprises and significantly improving the market value of enterprises 。
Mao Heng is not an individual case. There have been many successful cases in China before, such as COFCO Group becoming the owner of Jiugui Liquor, Fosun Group becoming the owner of Shede Liquor, which have made the enterprise development a new one steps.
In Guizhou, Represented by Yutian Group's Maoheng Liquor, a number of new brands have emerged 。 In these well-known enterprises, there are many All of them are industrial origin and long-term creation. They have strong economic strength and enterprise heritage, and can meet the needs of sauce wine heavy assets and long-term industrial development.
Now we look back at the period when Yutian Group entered the sauce and wine industry. 2021 is the hottest stage of sauce and wine industry, but it is not eager to launch products. Instead, it aims to consolidate and consolidate production capacity, carefully carve products, and build brewing capacity and supporting water Ping's leading production base, with the idea of making works of art, polishes every detail of Maoheng's products and brands, and is committed to building Maoheng, an excellent brand with "century heritage", to lay a solid foundation for the long-term development of the enterprise.
This is the long-term principle of Yutian Group and the way of long-term high-quality development of Guizhou sauce wine producing areas. In the context of further concentration of sauce wine brands in the market, this will become the key to affect the competitive pattern.
Disclaimer: There are risks in the market, so you should be careful! This article is for reference only, not for sale basis.
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[Editor in charge: h001]
