In recent years, "innovation" has become the key word of Haidilao brand. On the basis of not touching the red line of food safety, Haidilao encourages and supports innovation of all staff. In 2023, Haidilao will attract the attention of many customers by performing concert buses, shampoo services, night market stalls, icebound roses and other innovative activities. Two national new product upgrades, night snack upgrades, and the creation of special theme stores will attract many customers to clock in and deepen their impression of Haidilao.
Since 2021, Haidilao has formed a new rhythm at least twice across the country, creating consumer blockbusters through product innovation and upgrading. In April this year, Haidilao created hot consumption spots and stimulated the consumer market through new dual wheel drive in the country and in the region. There are nine new products of Haidilao in spring and summer 2023, covering five categories: pot bottom, meat dishes, vegetables, desserts and drinks, including one pot bottom, four meat dishes, two vegetables, one dessert and one drink. At the same time, Haidilao regional stores innovate in services and products according to the needs of local customers, such as yellow lantern pepper pot bottom and fresh cut beef head in Shanghai, spicy soup in Zhengzhou, hot and dry noodles in Wuhan, and regional products are revitalized and accelerated to strengthen customers' local experience.
In November this year, Haidilao launched a new winter product with the theme of "cattle". Sichuan style spicy beef and Q bullet beef balls were put on shelves in stores across the country. Five kinds of sliced beef, including Angus beef plate tendon, snowflake shoulder steak, and slap on the palm of a big grain feeding cattle, were put on shelves in different regions of the country, bringing special surprises to consumers in different regions.
In addition, in August, November and December of this year, Haidilao opened "Beef Workshop", "Seafood Workshop" and "Mutton Workshop" in Shenzhen, Qingdao and Tianjin respectively, integrating local food habits and resonating with consumers.
New product innovation is the basic innovation of Haidilao. With innovation breaking through thousands of volumes, Haidilao stands firm and stands out in the catering industry with intensified competition through continuous "innovation".
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[Editor in charge: h001]
