On December 14, 2023, China—— Recently, Pioneer E-commerce flat Shopee, together with a large number of sellers and brands, successfully concluded the 12th birthday celebration, marking the end of the 2023 Southeast Asia and Latin America Super Shopping Festival. On the day of promotion, 12 million pieces of goods were sold through Shope Live within 2 minutes of the opening, and more and more cross-border sellers used Shope Live to bring goods, which greatly boosted the number of cross-border live broadcast orders to 54 times on weekdays; New cross-border sellers ushered in the highlight at the end of the year, and the number of orders climbed to 24 times on weekdays; Cross border brands also delivered impressive answers, and the number of orders increased to Seven times on weekdays.
Shopee's live broadcast of goods has become popular, attracting a large number of consumers to "buy while watching"
Shopee live shopping boom has swept Southeast Asia and Latin America, and its more attractive discounts and real-time interactive participation have attracted more and more consumers' attention. Many sellers grasped the opportunity and achieved explosive growth by using live broadcast drainage during the promotion: beauty brand Kazilan warmed up the live broadcast room by launching high frequency broadcasts before the promotion, warmed up people outside the station before the promotion, and drove efficient drainage to help out orders. The proportion of live broadcast orders in 12.12 exceeded 40%, increasing to 19 times before the promotion.
Release year-end shopping potential, and Shopee12.12 blooms in many places
Remove mobile phone In addition to the cross-border traditional hot selling categories such as tablets and accessories, beauty, women's wear, fashion accessories, home life, more sub categories also showed a strong growth trend. Especially in the face of Near Christmas, New Year and other festivals, consumers in Southeast Asia and Latin America have been further stimulated to purchase online.
The rise of digital life and the booming electronic market
As the demand for digital life continues to rise, Southeast Asian consumers scramble to update their electronic equipment at the end of the year. The sales of domestic products such as rechargeable treasure, thermal and barcode printers are showing a strong trend, and the number of orders has increased to 10 times on weekdays, the quantity of household appliances such as ovens and slow cookers has increased to 12 times on weekdays. Edifier, a well-known headset brand, continues to pass The Chinese seller center invests in Shope x Facebook ads (CPA) and uses Shope Alliance Marketing (AMS 53 times of sales on weekdays, and the sales of stores across the site exceed 19 times on weekdays.
Holiday home travel is driven by both, and fashion consumption power continues to rise
Southeast Asia People ushered in the leisure time at the end of the year, pajamas, indoor slippers and other essential good things for home were getting more popular, and basketball shoes, badminton shoes, coats and other sports travel goods were also popular On weekdays, the single volume increased by more than 8 times. In addition, Southeast Asia Baoma is keen to buy new clothes for babies, adding a sense of festival ceremony. Children's socks, suits and suits, hair accessories and other baby and child products are sold well in Vietnam, and the unit volume has exceeded 12 times on weekdays. David Jones, an international fashion brand, has greatly promoted the overstepping of orders on the same day by focusing on the brand strategy of quality and price and combining the advertising in the station with the marketing method of talent 10 times on weekdays, the number of advertisements in the station exceeds the standard 15 times on weekdays.
New look, beauty and other fast moving consumer goods are popular
In order to show a better state at the party at the end of the year, facial cosmetics, hairdressing tools and other styling products are very popular, with a single volume of 10 times on weekdays, the single volume of perfume category climbed to 13 times on weekdays. Focallure, an international beauty brand, effectively attracts overseas consumers through the marketing matrix inside and outside the station, and greatly promotes the single quantity exceeding of the day 10 times on weekdays, the number of advertisements in the station exceeds the standard 11 times on weekdays. Ulike, a well-known hair removal instrument brand, uses off-site marketing Shopee x Facebook advertising (CPA S) and Shopee Alliance Marketing (AMS) to attract local consumers to plant grass and effectively improve store sales - greatly promoting CPA S to bring super 25 times of sales on weekdays, and the sales of stores across the site exceed 16 times on weekdays.
The festival atmosphere is getting stronger, and the sales of home storage decorations are soaring
At the end of the year, it was the perfect time to refresh the home environment, and the quantity of large commodities such as wardrobe, bedstead, tool ladder rose by more than one On weekdays, the demand for home storage products such as shoe boxes and jewelry storage boxes surged by 9 times. In addition, festival related products are selling well, and party supplies and gift packaging materials are selling well in the Thai market 37 times on weekdays. Botare, the seller of commodity brand, participated in the live broadcast rally during the promotion period, and stabilized the heat of the live broadcast room by taking advantage of the super long live broadcast time, while combining flat The large amount of coupons issued by Taisecha resources and the live broadcast room created a preferential sales boom, with more than 30000 people watching in a single session, more than 3000 fans increasing in the store that day, and the number of orders issued in the live broadcast room accounted for more than 15% of the total orders of the store.
Highlight the advantages of localized links, optimize the timeliness and improve the shopping experience
With in-depth insight into the local market, Shopee continues to improve cross-border logistics and local performance water Ping, enrich the logistics performance plan, continue to protect consumers' online shopping experience, and help sellers reduce costs and increase efficiency. More and more sellers are stocking up their explosive products for overseas storage, which greatly promotes the increase of the number of outbound receipts of local performing sellers on the same day 8 times on weekdays.
The 2023 promotion season of Shopee officially came to an end. In the past year, many excellent domestic brands and sellers have achieved significant growth with the help of Shopee; Looking into the future, Shope will also continue to deepen the one-stop e-commerce ecosystem, optimize service support, and create greater value for users.
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About Shopee
As a pilot e-commerce in Southeast Asia flat Shopee continues to promote enterprises to achieve digitalization and expand their online business, help more people access and benefit from digital services, and revitalize local communities, aiming to promote inclusiveness Sex and sustainability The development of digital ecosystem of sex.
Shopee provides millions of consumers with convenient, safe and interactive shopping experience every day. As the development of digital economy in Southeast Asia An important contributor, Shopee is also committed to helping brands and entrepreneurs succeed in e-commerce.
Shopee parent company Sea（ Stock code: SE) is the world's leading consumer Internet enterprise. Based on its three core businesses: Shopee, Garena and SeaMoney, Sea Group is committed to using technology to improve the lives of local consumers and SMEs.
Disclaimer: There are risks in the market, so you should be careful! This article is for reference only, not for sale basis.
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[Editor in charge: h001]
