The second luxury market continues to expand. According to the data measured by iResearch, the scale of the domestic second luxury market has now grown from 16.2 billion yuan in 2016 to 51 billion yuan, and it is estimated that the market will reach 208 billion yuan in 2025. However, the doubt of authenticity is still a major pain point in the second extravagance business. In order to prove the identity of the goods, merchants are now in the major flat Most of the second luxury goods sold in Taiwan are attached with traceability tags issued by third-party inspection agencies. However, for consumers, the traceability label is right for the goods What does the transaction do? How to determine that the traceability label is issued by the organization? It still makes consumers feel confused before placing an order.
Zhonghengxin Inspection and Detection has noticed this problem. As a company with Since its establishment, the professional third-party professional appraisal institution accredited by the national CMA inspection and testing institution has been committed to clarifying and improving the traceability sign and process. Its exclusive traceability system integrates commodity traceability and tag anti-counterfeiting. Its exclusive anti-counterfeiting technology effectively prevents counterfeiters from copying tags, so as to fully ensure the rights and interests of consumers and businesses.
What is traceability? Traceability tab shows identification details
The traceability label is just like the two luxury goods“ ID card ", mainly showing the name of the organization issuing the identification, the information of the samples submitted for inspection and the identification results. Third party The existence of traceable labels issued by independent institutions can effectively help consumers to determine the identification information and results of commodities, avoiding the problem that it is difficult for merchants to prove their own results. Now it has become a second luxury An indispensable presence in a transaction.
After receiving the commodities identified by Zhonghengxin and tagged with traceability tags, consumers can access the traceability system independently developed by Zhonghengxin by scanning the commodity traceability code to view the identification results of tagged commodities. It contains basic information such as the name of the sample to be inspected, sample description, material and color. At the same time, Zhonghengxin traceability system codes and enters the sample information to ensure that "one item, one code" and each item corresponds to each other, so as to help consumers confirm whether the samples issued with the identification report are consistent with the goods in hand.
"Authentic"? Forgery of traceable labels also deserves attention
As consumers pay attention to traceability labels, counterfeiters begin to forge traceability labels by any means to enhance the credibility of counterfeit sales. Because some traceability codes on the market only use two-dimensional code technology, the cost of counterfeiting and technical water The level is relatively low, which is easy to be imitated by counterfeiters, making it more difficult for consumers to protect their own interests.
In order to solve the problem of forgery of traceability labels, ZHONGHENGXIN has implemented double-layer anti-counterfeiting technology for its own traceability labels. Strive to prevent counterfeiters from copying Zhonghengxin's traceability label from two aspects of information protection and dynamic anti-counterfeiting. First of all, ZHONGHENGXIN has made a code for tracing the source code. In addition to the code that consumers can view, it will also randomly generate a code that cannot be copied to ensure the authenticity of tracing information. Secondly, the traceability label also has an exclusively developed dynamic laser anti-counterfeiting label. Consumers need to scan the label dynamically, and then obtain the video stream and cloud dynamic image through the applet to determine whether the whole label is issued by Zhonghengxin. The whole anti-counterfeiting process only takes 2-5 seconds, ensuring the convenience of anti-counterfeiting Sex.
Thanks to the improvement of commodity identification and the continuous construction of traceability system, Zhongheng Trust has gained more and more popularity flat Taiwan's invitation and cooperation. In recent years, it has cooperated with many large e-commerce companies such as Douyin and Ali flat Taiwan access authentication system provides authentication service. Up to now, Zhonghengxin has opened five inspection warehouses in Beijing, Shanghai, Shenzhen, Hangzhou, etc. The areas provided for identification radiate throughout the country.
In the future, Hengxin will adhere to the brand belief of "trust and perseverance", continue to escort the safety of second luxury products and provide protection for the rights and interests of more consumers with rigorous and standardized identification processes and efficient and accurate identification services.
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[Editor in charge: h001]
