On November 13, 2023, China—— Pilot E-commerce flat Shopee 11.11 greatly promoted Southeast Asia and Latin America, triggered a wave of shopping, and a large number of sellers and brands achieved a great harvest flat The turnover of Taiwan hit a record high of over 1 billion US dollars. Shopee Live's cross-border live broadcast of goods has achieved another success, and the number of orders has soared to 39 times on weekdays; New cross-border sellers performed brilliantly, and the single volume increased to 18 times on weekdays; High demand for quality consumption, cross-border Shopee Mall orders increased 8 times on weekdays. mobile phone Tablets and accessories, beauty, women's wear, fashion accessories and home life are the most popular cross-border categories.
Deep enabling of Shopee live broadcast, strong increase in cross-border seller shipments
During this promotion, Shopee Live's live video with goods once again shines brilliantly, and the cumulative viewing volume of Shopee Live has reached 6.7 billion. Achievements of cross-border goods delivery reached a new high: many sellers took advantage of the live broadcast to attract massive traffic and drive consumption enthusiasm. The clothing seller Hang Fei absorbed more than 6000 new fans for the live broadcast room through package discounts and gift delivery, effectively promoting order conversion, and the live broadcast orders accounted for more than 20% on November 11; The well-known beauty brand SACE LADY launched a limited time and limited amount coupon, which effectively increased the conversion of orders, greatly promoted more than 400000 people to watch the live broadcast that day, and the proportion of live broadcast orders exceeded 30%. In addition, flat A large number of KOLs have been added to the live broadcast to help sellers open flow valves and reach more potential consumers.
New opportunities continue to emerge, and demand for various cross-border commodities soars
Electronic category: Mobile phones The cross-border strong categories such as tablets continue to be popular in Southeast Asia, with a single volume increase of more than 11 times on weekdays, the single volume of kitchen appliances such as ovens, air fryers and low-temperature cooks increased by up to 10 times on weekdays. Baseus, an internationally renowned 3C brand, deepens scenario marketing, and greatly promotes the quantity exceeding of orders of the day through omni channel marketing mode 13 times on weekdays.
Fashion category: The popularity of men's and women's knitted outerwear, sweaters and other commodities has increased significantly 13 times on weekdays. Luggage and other travel articles are very popular, among which the single volume of luggage has increased by 11 times on weekdays. The famous sports brand ANTA, which is mainly engaged in sports shoes, clothing, accessories and other sports equipment, continues to pass the The Chinese seller center invests in Shope x Facebook ads (CPA S) and uses Shope Alliance Marketing (AMS) to improve the diversion and transformation Effect, driving the over quantity of stores in the whole site on the same day 46 times on weekdays.
Life category: Pet food The daily single volume growth of 45 times has become a veritable category of "Black Horse Explosives". In addition, Southeast Asian consumers also took advantage of the rush to stock up on household goods 11 times on weekdays, while actively preparing for the festival season at the end of the year, the single volume of gift bags, envelope red bag and other party related supplies increased by up to More than 10 times on weekdays. In addition, Southeast Asian consumers continue to be enthusiastic about sports, and Yoga brand Moving Peach has caught on flat With the cooperation of high-quality MCN recommended by the official, the platform's live broadcast outlets will be launched at multiple sites with high frequency and double the duration of live broadcast. In combination with new product release, live broadcast lottery and other playing methods, they will harvest efficiently and boost traffic. Last year, the seller's traffic in the live broadcast room increased 51 times, and the number of fans in the live broadcast room increased 139 times.
Fast moving consumer goods: The continuous improvement of people's health awareness has promoted the sales of health care food, greatly increasing the number of orders on that day 14 times on weekdays. Domestic beauty products continue to be popular, and international beauty brand Focallure is effectively channeled through the marketing matrix inside and outside the station to greatly promote the single quantity exceeding of the day 9 times on weekdays, the number of advertisements in the station exceeds the limit Seven times on weekdays. Daily mother and baby supplies such as baby wipes, baby strollers, etc 10 times on weekdays, the famous mother and baby brand Boboduck, increased Shope x Facebook advertising (CPA S) and Shope Alliance Marketing (AMS) during the promotion period, attracted local consumers to plant grass, and promoted the sales of the whole site to exceed 11 times on weekdays.
Full support of logistics performance to ensure user experience
Shopee continues to optimize logistics performance service water Ping, greatly improved the performance timeliness during the peak period of order promotion, and increased the competitiveness of cross-border sellers. In addition, a large number of cross-border sellers have prepared goods in overseas and domestic warehouses in advance through Shopee localized performance services, and delivered products to consumers at a lower cost and faster speed, achieving a higher order volume. On the day of Dasu, the number of outbound orders of local performing sellers increased to 8 times on weekdays.
With the growing consumption vitality in Southeast Asia and Latin America, more and more cross-border sellers have achieved explosive growth in Shopee. As pilot e-commerce flat Shopee will also continue to optimize its own construction to benefit more sellers and consumers with a more perfect one-stop e-commerce ecosystem.
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About Shopee
As a pilot e-commerce in Southeast Asia flat Shopee continues to promote enterprises to achieve digitalization and expand their online business, help more people access and benefit from digital services, and revitalize local communities, aiming to promote inclusiveness Sex and sustainability The development of digital ecosystem of sex.
Shopee provides millions of consumers with convenient, safe and interactive shopping experience every day. As the development of digital economy in Southeast Asia An important contributor, Shopee is also committed to helping brands and entrepreneurs succeed in e-commerce.
Shopee parent company Sea（ Stock code: SE) is the world's leading consumer Internet enterprise. Based on its three core businesses: Shopee, Garena and SeaMoney, Sea Group is committed to using technology to improve the lives of local consumers and SMEs.
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[Editor in charge: h001]
