With the tide of the digital era, the VR industry, as an important entrance to the application ecology of the new era scene, ushered in a new era of integration and symbiosis with various industries. Recently, the Ministry of Industry and Information Technology announced the list of vanguard applications of virtual reality in 2023, such as the "Digital Practice of Virtual Reality in the Field of Residential Services" project of Rushi (Beijing) Technology Co., Ltd. (hereinafter referred to as "Rushi"), which continues to consolidate Rushi's leading position in the virtual reality industry.
(Issued by the Ministry of Industry and Information Technology)
In 2020, the residential service industry will start digital transformation and development, and the industry will step into a higher level of development track with subversive acceleration. In just one year, 1.29 billion VR house inspections were conducted nationwide.
It was also in this year that, for example, the "VR to see" service was launched nationwide, with an immersive experience effect of 720 °, the consumer's purchase experience was reconstructed, and the common pain points in the industry such as "2 hours on the road, 5 minutes on the house", unclear understanding of structure and size, no timely answer to house viewing questions, and untrue house information were solved, so as to promote the digital transformation and development of the residential service industry, Provide efficient operation tools for industry practitioners and provide good consumption experience for the people.
(Digitization in the field of residential services)
Since then, such as keeping up with the policy trend, adhering to innovative development, enabling real estate transactions, home decoration and other relevant fields of residential service industry with a solid three-dimensional space reconstruction ability, and providing professional digital space solutions for commercial retail, cultural exhibition and other industries. At present, Rushi's VR technology services cover 27 countries, more than 800 brands, and the cumulative amount of digital space acquisition exceeds 32 million.
Overturn tradition and break time and space
Unlock your "future home"
For example, VR service has run through the whole chain of home purchase for users such as house viewing, house telling, house buying and decoration, and opened the trillion yuan blue ocean market of "online house purchasing". From the area to the business district, from the community to the source of houses, users can complete the flash of several hours' drive online and offline at a second's speed with just a little bit, realize the complete browsing of space, and quickly unlock the decoration scheme with the help of "VR+AI", to establish a true perception of the effect of home decoration.
The new visual interaction experience makes online house viewing a win-win tool for sellers, intermediaries and buyers. With the support of Rushi 3D reconstruction technology, consumers can reach the house site directly through "VR house viewing". The space structure, decoration characteristics, household appliances, and even the materials used on each floor of the wall can be seen at a glance. Since then, house viewing has become simple, and consumers can choose a good house without leaving home.
For example, VR technology makes it easy to break the barriers of time and space. Users can connect with brokers on the same screen in VR and communicate online. They can also understand the housing information comprehensively from the four content dimensions of surrounding facilities, the internal situation of the community, the housing structure and transaction information through the "AI Talk Room" service. At present, Rushi has collected more than 30 million VR houses on the shell platform, and the cumulative user usage has exceeded 8 billion.
"VR Sales Department" has opened up a series of transaction processes, such as house selection, deposit payment, house source locking, and electronic agreement signing, to achieve online one-stop house purchase, effectively improve transaction transparency and conversion rate of house viewing, and promote the intelligent development of real estate transactions. As the first real estate to open online subscription and subscription in the VR sales department, Xi'an Rongchuang Yuhe Chenyuan realized the remarkable achievement of subscription of 2136 groups in three days and online subscription of 1068 sets in 8:16 seconds at 12:00 on the 22nd.
At the same time, such as depending on the key needs of consumers, launching "smart home decoration" services, using online technology to feed back offline decoration, and helping the digital development of the home decoration industry. With the support of Rushi AI whole house design technology and Velo RS real-time rendering technology, consumers can obtain decoration schemes and estimated prices that meet their own style preferences in a short time, reduce the customer acquisition costs of home decoration and home furnishing enterprises, and significantly improve the design efficiency.
(Comparison before and after smart home decoration)
For example, as a new digital marketing solution for home decoration is built by cooperating with Shell's packaged brand "Bedding", more than 1500 sets of AI design solutions are generated every day through the "Design for Me" function service in the bedding platform, and users' satisfaction with the function service of AI design products is up to 81%.
From "VR Belt and Sight" to "Smart Home Decoration", for example, the business matrix in the residential service industry is becoming more perfect and mature. For example, digital scenarios are used to connect all parties involved in the housing purchase process, enable user experience and industry efficiency with solid data core barriers, and lead the online, digital, and intelligent development of the residential service industry.
Innovative breakthrough, three-dimensional reproduction
Empowering the new residential era
For a long time, Rushi has adhered to the continuous upgrading of technology and the continuous iteration of products, grasped the space acquisition needs of the subdivided fields, formed a set of digital space solutions for real estate transactions, home decoration and home furnishing and its upstream and downstream industrial chains through on-site scanning, data upload, cloud processing, display sharing and other links, and realized the digitalization of physical space one by one, It presents a more real immersive effect, allowing consumers to visit online freely.
In the process of 3D reconstruction, users can use portable devices to complete the automatic collection of 100 square meters of space in only 15 minutes, and quickly upload massive data to the server to enter the data processing process. Through AI and distributed modeling technology, the modeling efficiency of large space 3D scenes has been greatly improved. After that, if the video will render 3D model files across platforms, it will ensure users' smooth access to 4G/5G (mobile phone, tablet, PC) multi terminal and embedded APP,
As the first enterprise to implement VR technology on a large scale in the real estate field, Rushi has built a rich product matrix covering professional, lightweight and consumer levels.
(such as product matrix)
In terms of professional products, such as the launch of the industry's first handheld device "Poincare" that supports full view color dot clouds straight out of the machine, the opening of the "handheld era" of 3D acquisition, and the laser VR scanner "Galois", the absolute error can be as low as 20mm. The emergence of the lightweight product REALSEE G1 smart phone PTZ has transformed ordinary smart phones into VR collection devices. Consumer mobile phone collection products, such as VR APP, enable VR collection to enter and integrate into daily life, and create a "what you see is what you get" visual experience for users.
With the collaborative assistance of efficient processes, core algorithms and rich equipment, Rushi can meet the high-precision requirements of space acquisition and 3D reproduction in different scenes with sufficiently low costs, and bring 1:1 reproduction digital space to consumers. Compared with domestic and foreign VR technology service providers, for example, the breadth and depth of VR technology applications are leading in the world.
As of September 2023, if 488 patents have been granted and 742 patents are in the application stage, they will be recognized as Beijing intellectual property pilot units. The low-cost space acquisition scheme of Rushi has greatly reduced the operation difficulty and access threshold, shortened the landing process of virtual reality technology in the residential service industry, promoted the qualitative leap of real estate transaction, home decoration and other industries, and made more people enjoy the convenience brought by digital space technology.
Relying on the large-scale landing advantages of digital space technology in the residential service industry, such as the formation of a positive cycle of data → algorithm → scene landing, to bring users an immersive consumer experience, promote the digital transformation process of the residential service industry, and then give play to the demonstration and leading role of VR technology, accelerate the release of VR landing advantages, and layout the virtual reality ecological chain, Empowering the construction of a smart society.
In the future, Rushi will continue to increase its independent research and development efforts, consolidate the core vitality of the enterprise, improve the localization rate of software and hardware in the virtual reality industry, lead the digital transformation of the residential service industry, and establish a large-scale virtual reality industrial system with vertical supporting upstream and downstream and horizontal landing in multiple fields.
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[Editor in charge: h001]
