On September 22, the faculty and students of the MBA integration practice project team of Beijing University HSBC Business School (hereinafter referred to as "Beijing University HSBC") came to cross express At the headquarters building, the senior management team of the Trans Express Group received guests, and the two sides will officially launch school enterprise joint practice courses. A heated discussion was held on the spot on "brand strategy across express transportation", and how to further enhance the brand value of the enterprise Propose practicality Sexual and forward-looking Sexual suggestions and ideas.
Beijing University HSBC is a "business military academy" aimed at cultivating business elites. Over the years, it has cultivated a large number of Business circles with leadership, self-control and broad vision Leaders. It is worth mentioning that this three-month school enterprise joint practice course is not the first cooperation between Trans Express and Beijing University HSBC, but this time it focuses on trans express brand strategy. What's the mystery behind it?
This cross between express transportation and Beijing University HSBC School enterprise cooperation not only means Brand reputation And development mode, which is more representative of Cross express The "differentiation" development strategy that has been adhered to for many years has again been highly recognized inside and outside the industry.
Peking University HSBC MBA Integration Practice Project is intended to connect schools and enterprises through practice flat In addition to solving practical problems of enterprises, it can also improve students' professional knowledge and management ability. The students of the HSBC MBA Integration Practice Project Team of Peking University who participated in the cross express transportation this time are all skill stars and business backbones from all walks of life. Once they changed their previous enthusiasm, they became eager students. After listening attentively and sharing, He expressed sincere admiration for the extreme timeliness, leading technology and quality service behind the rapid development of high-speed express transportation. Everyone said that, adopt Closely approaching the cross express, we have a new understanding of the establishment of the cross express brand.
Then, Students of the project team combine their own industry Sex, professional orientation and cooperation intention have launched a heated discussion on further enhancing the brand value of cross express. The on-site communication was very enthusiastic, and there were many sparks. After the exchange meeting, Zhang Kun, a professor of management at Peking University HSBC Business School“ The project team Enter into cross express The activity has been carried out for two periods curriculum in The best effect. On the one hand, cross express transportation has been carefully prepared and arranged; On the other hand, the students had a very in-depth exchange with the executives of Cross Express, and the overall discussion was very effective. "
When talking about why we chose to integrate production and education with cross express, Mr. Zhang Kun said, "Beijing University HSBC has always had a very deep cooperation relationship with cross express. Crossover Express is a very excellent alumni enterprise. At the same time, as an innovative enterprise Spiritual enterprise representatives, leapfrog express also have many advanced "practical" experience that students should deeply understand and learn Xi. It is hoped that through this practical course project, we can have more in-depth cooperation with Transrapid and promote the innovative development of both sides. In addition, the rapid development of cross express also needs to continue Summarize and refine, and hope that this course can enable students to share their senior experience in external management practice with Transrapid, so that Transrapid can also learn from other industries to find new opportunities. "
At present, the valuation of cross express has exceeded 20 billion yuan. Mr. Zhang Kun believes that this data reflects the rapid development of cross express, and he is not surprised. “ This is because leapfrog express has been focusing on experience accumulation and scientific and technological innovation in the past 16 years, making it develop rapidly in the logistics industry. At present, leapfrogging express transportation has become the second industry deservedly. In view of the huge development space of the industry, The next development speed of cross express transportation will still be 'super speed'. "
For a long time, Spanning Express and Beijing University HSBC have always maintained a good and stable school enterprise cooperation relationship 。 From 2019, when representatives of teachers and students from Beijing University HSBC visited the Kuayue Express Group, to May 2021 and May 2023, when the two sides jointly went to the 16th and 17th Xuanzang Road Business School Gobi Challenge, they achieved excellent results, and then in 2022, the development experience of Kuayue Express was included in the teaching case base by Beijing University Huifeng, Then, the MBA integration practice project team of Beijing University HSBC chose to cooperate with the leapfrog express, and leapfrog and Beijing University HSBC have been supporting each other and making progress together.
Mr. Zhang Kun said that next, Beijing University HSBC hopes to continue to deepen cooperation with alumni enterprises, and achieve win-win cooperation with cross express. one side, It is hoped that through academic and theoretical exchanges, there will be more efficient experience in cross express transportation Summary and improvement; At the same time, it is hoped that the global vision of PKU HSBC can help to span the follow-up development and global layout of express transportation. On the other hand, the student resources of Beijing University HSBC pass the college flat The Taiwan Federation will deepen the understanding of alumni enterprises; Finally, as a high-quality alumnus enterprise, Transrapid has also often appeared in business school classes as a teaching case.
future, Crossover Express will continue to work hand in hand with Beijing University and HSBC, with the forefront of business school exploration as the brain Based on the customer demand for fast and stable services, we will continue to deepen our business, empower enterprises, and help brand influence to reach a new peak.
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[Editor in charge: h001]
