(September 7, 2023, Shanghai) The modern lifestyle is undergoing a severe test of nutrition and health, The problem of overnutrition and undernutrition is common in China. Because of a diet high in sugar and fat habit, China The overall obesity rate is more than 50%; At the same time, 300 million people are facing hidden dangers Sexual hunger, various The risk of insufficient intake of micronutrients is generally high.
As the world's first multivitamin brand under Helion, Shancun started from evidence-based nutrition science to solve the nutrition and health problems of modern human life with rich and diverse "rainbow nutrition". As a special occasion of the 30th anniversary in China Commemoration, good preservation and opening " The series of public welfare science popularization activities with the theme of "Habits for Good" call on all people to persist in doing small things with love, pay attention to their own health, care for people around them and strangers, and care for the natural environment.
「 Get used to being good " Focus on self health management
First time in 1978 Since the concept of "A-Zn multi-dimensional nutrition matching" was put forward, Shancun has always adhered to the tenacity and good will of "enabling wonderful life with scientific nutrition" and persevered Implement evidence-based nutrition science, participate in many large clinical trials Nearly 70000 people have published 14 research results at home and abroad.
In May 2023, the world's top journal Nature will focus on Chinese Nutrition " In the commemorative special issue, a special report on "Exploring Scientific Evidence of Multivitamin" was released, in which two full pages were used to introduce in detail the The first high-quality nutrition intervention study in China -- 35 years of research in Linxian County Effect tracking Important findings.
At the just concluded sub forum of the Asian Nutrition Conference, nutrition expert Professor Yang Xiaoguang, Professor Yu Kang from the Clinical Nutrition Department of Peking Union Medical College Hospital, Nature In memory of the hero of the special issue Professor Qiao Youlin, Epidemiology Research Office, Cancer Hospital, Chinese Academy of Medical Sciences, Professor NTU, Singapore Patricia Lynne Conway, PhD、 Professor Dou Pan from the Clinical Nutrition Department of Peking University First Hospital and other experts and scholars jointly discussed the health benefits of taking multiple vitamins and minerals. The professors pointed out: "Taking multivitamins daily can delay cognitive decline, and Micronutrients are beneficial to lung health and self-care *. The 35 year follow-up results of the Lin County study were published in the international journal Cancer in 2022. The compound vitamin and mineral intervention was conducted for 6 years. After 35 years of follow-up, the subjects still showed continuous health benefits. Nutrition as an intervening factor, the compound vitamins and minerals have a significant protective effect on the cognitive function of the brain, including memory, and provide a new, low-cost and easily accessible way of brain cognitive health protection for the public. "
At the forum, experts jointly released“ 30 health tips for people who are used to being good ", aiming at many common eating mistakes of modern people, such as taking out, staying up late and losing weight, gave vivid and interesting information from the aspects of diet, sports and lifestyle Suggestions on micronutrient supplementation, jointly advocating "if the daily diet intake is insufficient, nutritional supplements can be used."
「 Get used to being good " Call to open Goodwill life
"The 30th Anniversary of Good Existence: The offline activities of "Habit for Good" series also ushered in another wonderful work. From September 7 to October 8, the " The popular science exhibition themed "Habit for Good" was opened in Ruijin Science Life Museum, presenting " The brand concept of "getting used to being good" enables positive goodwill to enter daily life.
In order to make " The brand concept of "Habit for Goodness" is more intuitive. Shancun and Pop artist Mike Perry used a painting to show "rainbow nutrition, enable wonderful life, and color life". Inspired by artist paintings, Ruijin Science Life Museum set up a variety of "good" punch in tasks. All visitors will have an immersive experience " The positive life concept of "getting used to being good" also does something for the earth Small but beautiful "good" things.
At thirty, make persistent efforts. Get used to being good and continue to be good. Just like Herrion China Mainland and Hong Kong Gu Haiying, the general manager, said, "Shancun started with the good intentions of its founders, and it comes down in one continuous line with Helion's corporate vision of" people-oriented, improving daily health ". Standing on the milestone of the 30th anniversary, Shancun will continue to strengthen its scientific research strength and innovation ability, and respond The changing healthy minds of Chinese consumers. "
*This information is not for advertising, but for science popularization only.
The field has not yet been approved for indications. Multi vitamins and minerals are intended to improve nutritional status and are not used for disease prevention, diagnosis and treatment.
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