As one of the oldest industries in mankind, commercial retail industry has accumulated profound wisdom in its development. However, in the digital era, the Internet and the digital wave have brought new challenges to the retail industry. On the one hand, e-commerce impacts offline physical stores. Retail physical stores must innovate their business models and create a unique brand image in order to take advantage of the competition with e-commerce. On the other hand, the digital transformation of traditional retailers mostly focuses on the operation and management scenarios, and the digitalization of service scenarios closely related to customers has always lacked innovative experience.
How to highlight the advantages of offline stores by digital means and promote the upgrading of retail services? Rushi helped the new retail industry to comprehensively upgrade "people, goods and markets" through the 3D reconstruction plan, opening new ideas for the sustainable growth of the commercial retail industry.
Experiential business: break the space and radiate widely
Let "people" immerse in "cloud shopping"
The new retail era has brought about the boom of experiential consumption. By creating an immersive consumption environment, businesses enable consumers to enjoy experiential services and have intuitive feelings about goods, thus igniting consumer desire. However, offline experiential stores have their own shortcomings. Store display is limited by physical space and can only radiate surrounding people. Consumers in other places who want to visit stores can only go offline in person. Long distance travel and time costs discourage potential customers and hinder market expansion and sustainable development.
If it is regarded as a business to create a 1:1 digital space, the panoramic view and details of the offline experience store will be both Present online To help businesses show multidimensional information such as store appearance, product features, brand scale and strength, and research and development strength. No matter where consumers are, they can "shop in the cloud" online as long as they access the Internet, completely get rid of time and space constraints, and easily get a sense of on-site experience. This makes the consumer radiation range of the store expand from a few kilometers around to the whole country and even the world at one fell swoop, so as to leverage potential customers for the brand and lay the foundation for the next step of market development.
The completion of the digital space of Haier Zhijia Beijing 001 Experience Center is one of Rushi's works, allowing users to immerse online browsing and experience Haier's Customized scenarios. Users follow the ground Directions: walk around in an orderly manner, and learn about the smart design of living room, bedroom, kitchen and other scenes in detail, just like a store guide is around. With Haier Zhijia VR Experience Center, consumers can visit, experience and communicate at any time without having to go to the store in person, greatly improving the convenience of home decoration for users Performance and satisfaction.
Marketing type business: three-dimensional perception, boundless shopping
Let "goods" sell in the scene
Convenience store is a traditional form of business and retail industry. In online sales, the store is still It is customary to display goods in the form of pictures and texts, but the description is not vivid and intuitive enough, consumers are difficult to obtain three-dimensional information of goods, and the long pages are not convenient for customers to quickly understand the goods, the information access is not smooth, which reduces the transaction efficiency. In new retail, there are many brands or businesses that win with unique store cultural characteristics. They need to break through traditional marketing methods to fully release the charm of brand ideas and attract relatively small consumer groups.
For example, VR opens a "scenario based selling" idea. VR door Store authenticity Restore the offline shopping scene, so that consumers can feel the real shopping environment, browse and shop. Through 3D space acquisition equipment, businesses can present the details of goods in detail, so that customers can understand the situation of goods more intuitively and improve the efficiency of consumers' purchase decisions. In addition, Ruvu VR also supports embedding product labels such as graphics, text, audio and video to display products in an all-round way and make one click jump purchase.
For example, the VR digital store is regarded as catching more fish. Duozhuyu is a book sharing and secondary circulation service provider. Its products and store design are very artistic, and its "feelings" have become popular with consumers Important factors. But the presentation of literary and artistic feelings needs the blessing of the store scene Plane marketing is difficult to achieve. Ru Vision VR has easily created an immersive scene. Consumers can walk through the selling space of catching more fish step by step to deeply feel the artistic temperament of the store, which helps businesses quickly establish a unique brand image. For example, it is deemed that the commodity label is embedded in the "Duozhuyu" digital space, the classification of literary novels, social humanities, art photography, etc. is clear, and the cover text of the books on the shelves is clear and legible, which provides great convenience for consumers to search for the books they need and can effectively promote offline transformation.
Service type business: live guidance, online at any time
Cost reduction and efficiency improvement of "site" services
The upgrading of consumption and the transformation of old and new driving forces have driven the service-oriented industry to become a commercial retail industry Important growth pole. The service-oriented retail business is hindered by the improvement of service quality. Large service sites are easy to "dilute" the service quality, and the space span of different regions is large, The signboard is not vivid enough, and the cost of on-site manual guidance is high.
In large venues, such as VR, it can provide live route guidance, help customers quickly understand the layout of the venue, get familiar with the route online, and smoothly go to the required service areas, thus helping businesses upgrade their customer experience.
Rushi VR has been successfully applied to domestic professional driver charging APP flat Taiwan - fast power optimization. Through the fast charging VR navigation system, the driver can see the charging from the mobile phone The overall layout of the power station, familiar with the route to the required charging pile area, and improve the charging and power exchange efficiency. The driver's good experience of charging and changing electricity is conducive to the optimization of fast electricity to create service advantages and attract more consumers. The VR navigation system does not require manual on-site guidance, helping fast power optimization to save labor costs. 24-hour online navigation service enables fast power optimization to accompany the driver at any time, It greatly improves the service efficiency of fast power optimization.
besides, For example, VR can also provide multi-dimensional empowerment for the trade and retail industry, such as supporting remote construction monitoring and quality analysis of large commercial spaces to improve the quality of project implementation; Realize digital store management to Brand owner Establish an efficient and refined store management system; Provide insight into marketing data to help businesses achieve accurate matching of people and goods yards with massive and multi-dimensional data. In the future, Rushi will work with the commercial and retail industry to deepen more VR business scenarios, help brands and businesses seize the new retail outlets, and take the lead in digital transformation.
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[Editor in charge: h001]
