On September 11, 2023, China—— Pilot E-commerce flat The first promotion ceremony of Shope in the second half of the year 9.9 Super Shopping Festival ended successfully. On the same day, a large number of cross-border sellers and brands gained gratifying growth: cross-border live broadcast with goods was launched in an all-round way, and the single volume was relatively high It rose 20 times on weekdays; New sellers inject new momentum into cross-border business, and the number of orders has soared to 9 times on weekdays; Domestic brands are favored, and cross-border Shopee Mall orders increase to Six times on weekdays. Rich categories to meet the diverse needs of consumers, mobile phones Cross border strong categories such as tablets and accessories, women's wear, home life, beauty, fashion accessories continue to lead the way.
Gathering strong popularity, Shopee live broadcast with goods rising rapidly
During the promotion, Shopee made great efforts to create colorful online interaction Entertainment builds a traffic highland for brands and sellers: Shope Prizes has participated in more than 5.6 billion games, and consumers have watched 4.8 billion games through Shope Live.
More and more cross-border sellers and KOL experts from Shope Alliance Marketing (AMS It rose 20 times on weekdays. Cross border sellers of all categories take advantage flat Live broadcast coupons and other heavy incentives to achieve a full outbreak of performance: greatly promote the day when the beauty brand Focallure's live broadcast sales exceeded 61 times on weekdays; Posee, a women's shoe brand, contributes more than 15% of all orders to the live broadcast on the whole site, and the live broadcast sales exceed 20 times on weekdays.
Open up the overall flow layout, and accelerate the growth of multi category commodities
Electronic category: Except mobile phones Tablet computers and other cross-border hot selling categories, and the single volume of small household appliances such as air fryers, ovens and vacuum cleaners surged to Seven times on weekdays. Ugreen, an international electronic accessories brand, reaches users through multiple channels such as live broadcast and social media marketing, and greatly promotes the single quantity exceeding of the day 4 times on weekdays, the number of advertisements in the station reaches 3 times on weekdays, and 12 times more than the production ratio.
Fashion category: Knitting sweater, sweater and other seasons The demand for sex goods is strong, while Southeast Asia's "other economy" has become a strong consumer outlet, and the single volume of men's backpacks, laptop bags, pajamas, etc. has all increased by up to Five times on weekdays. Well known sports brand 361 ° main sales sneakers continue to Chinese seller center self invested Shope x Facebook ads (CPA S), quickly and conveniently released Sexual advertising improves the sales of stores. On the day of promotion, the sales volume of CPA S contributed more than 37% of the total sales volume, and the number of goods sold by the whole site exceeded 35 times on weekdays.
Fast moving consumer goods: Maternal and infant products show great potential. Among them, auto and motorcycle safety seats, baby strollers and other travel tools for parents are among the top selling categories, and the unit volume has soared to Weekdays Nearly 10 times. At the same time, beauty brands effectively attract overseas consumers and international beauty brands through the marketing matrix inside and outside the station TWO.O, In station advertising investment exceeds Four times on weekdays, driving the single quantity exceeding of the day 8 times on weekdays. The well-known cross-border beauty brand Sacalady greatly promoted the single quantity exceeding of the day 4 times on weekdays, including 11 times of in station advertising production ratio, contributing more than 40% of orders.
Life category: People's increasing attention to the quality of life has greatly promoted the surge of daily necessities of the day by more than 15 times; The pet raising fever continues to rise, and the market demand for pet related products also expands. The single quantity of pet food has soared to 15 times on weekdays. Bubble Mart, a famous fashion play brand, showed outstanding performance, and many new products were popular with Southeast Asian fans during the promotion period; At the same time, based on consumer segmentation portraits, the brand used Shopee x Facebook Advertising (CPA S), Shopee Alliance Marketing (AMS) and other off-site marketing matrices during the promotion period to attract local consumers to plant grass, greatly promoting the production ratio of CPA S on that day to exceed 30 times, effectively promoting the sales of the whole site to exceed 26 times on weekdays.
Logistics performance improves efficiency, and users' willingness to place orders continues to rise
In order to improve the competitiveness of cross-border sellers in peak season, Shopee accelerates the turnover and distribution efficiency of goods in peak season by upgrading the cross-border logistics system and optimizing the operation process in the warehouse. At the same time, more and more cross-border sellers are taking advantage of Shopee's localized performance services to stock up their domestic and overseas warehouses in advance, so as to deliver products to consumers at a lower cost and faster speed, and achieve a higher order volume. On the day of Dasu, the number of outbound orders of local performing sellers increased to Five times on weekdays.
Shopee 9.9 Super Shopping Festival further ignited the consumption enthusiasm of Southeast Asia and Latin America markets, and many cross-border sellers took advantage of their efforts to achieve outstanding results. With the end of the year shopping season gradually entering a climax, Shopee will also continue to improve the one-stop e-commerce ecosystem, injecting more growth momentum into the shipping of domestic goods.
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About Shopee
As pilot e-commerce flat Shopee continues to promote enterprises to achieve digitalization and expand their online business, help more people access and benefit from digital services, and revitalize local communities, aiming to promote inclusiveness Sex and sustainability The development of digital ecosystem of sex.
Shopee provides millions of consumers with convenient, safe and interactive shopping experience every day. As the development of digital economy in Southeast Asia An important contributor, Shopee is also committed to helping brands and entrepreneurs succeed in e-commerce.
Shopee parent company Sea（ Stock code: SE) is the world's leading consumer Internet enterprise. Based on its three core businesses: Shopee, Garena and SeaMoney, Sea Group is committed to using technology to improve the lives of local consumers and SMEs.
Disclaimer: There are risks in the market, so you should be careful! This article is for reference only, not for sale basis.
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[Editor in charge: h001]
