In a digital man live broadcast with goods, Luo Yonghao's digital man and Zhu Xiaomu, the assistant broadcast AI, joined hands to attract more than 1.3 million people to watch the 7-hour live broadcast and achieve 55 million GMV. This triggered a discussion about the future potential and challenges of digital human live broadcasting, especially whether digital human live broadcasting can become mainstream under the promotion of technological progress and cost-effectiveness. Luo Yonghao's digital people have also been involved in his "true return". On June 15, Luo Yonghao's digital person appeared in the live broadcast room of Baidu Best Choice to broadcast the goods with his assistant Zhu Xiaomu's digital image. According to Baidu E-commerce

In the e-commerce field of Little Red Book, Li Dai, a blogger of the post-00s, stood out by virtue of the unique live broadcast mode and became the first "sister" of the post-00s on the platform. She has attracted a large number of young consumers' attention and trust by conducting experimental evaluation in the live broadcast room, such as using UV camera to test sunscreen, and showing the product effect in an intuitive and interesting way. This live broadcast style of "knowledge integration" not only makes Li Dai's live broadcast sales exceed 22 million yuan, but also injects new vitality into Xiaohongshu's e-commerce ecosystem, and provides new interaction between brands and young consumers

I have seen too many students, who are still anxious about writing the public account. After posting several articles, I didn't read them. I began to wonder if the platform didn't like me? Is my account limited? But honestly, 99% of novices underestimate the true rhythm of "writing public accounts". Writing a public account is actually a process from "who you are" to "the system knows who you are" to "others are willing to keep watching you". In this process, almost everyone can't get around the following three stages: 01 cold start period you

In 2025, the field of local life service will become lively again. As an industry observer, the operation agency has always paid close attention to relevant trends. Every time the Internet platform is established, it not only stirs the pattern of the industry, but also directly affects the actual business rhythm of countless businesses. After private communication with partners of several traders' clubs, we found that the major platforms not only frequently expanded their territory, but also launched various innovative tools. For example, Tiao Yin Life Service has released and updated more than 10 business operation tools in the past six months

The wave of the whole people doing IP is still in the limelight. Today's focus is on small businesses and small bosses on the issue of IP. How to keep calm, how to promote the implementation of IP, and how to balance the relationship between operation and output under the premise of limited marketing resources and budget. 1. Making money first and then doing IP is the most realistic way for small enterprises to survive at any time. So for them, whether it is enterprise IP or boss's personal IP, it is not recommended to put it in the first echelon for examination

When sorting out the popular items of Xiaohongshu health track in the last three months, I found that there were many popular items in the health videos generated by AI. These videos use 2D/3D cartoons, or dynamic illustration style, to talk about some health care related knowledge at a fast pace. Many data are very good. A single video likes tens of thousands, or even hundreds of thousands. Therefore, these accounts have gained tens of thousands or hundreds of thousands of fans from zero in just two to three months. Why do they fire? Can you make money? How to realize? Is it worth doing in the future? How might it develop? Today, let's have a good chat

A few days ago, relevant content of Labubu, a blind box product of Bubble Mart, was screened on various social platforms. For example, Labubu is sold out in seconds; Customers in front of offline stores of Bubble Mart queue up to buy Labubu; The British consumers experienced violence due to the rush to buy Labubu; The only mint colored Labubu in the world was successfully auctioned at a price of 1.08 million yuan... Not only Labubu itself, but also its derivative peripheral products are also popular, especially Labubu baby clothes. In the recent news, there is a female boss in Yiwu selling babies

In the second half of the Internet, the key to brand growth is no longer a single breakthrough, but the co evolution of system capabilities. Diaoyin Maternal and Infant Nutrition Raceway is 618, which is different from the past. Taobao, Jingdong, Diaoyin e-commerce and other platforms have grown up to promote the battle line. As early as early as the beginning of May, 618 warm-up or the first wave of promotional activities have been launched, striving to seize the opportunity in the peak season; Even Meituan, the hegemon of the local life market, has uncharacteristically joined the 618 World War this year, making great efforts to subsidize and promote the war. The platform has raised its flag

There is no shortage of new stories in the track of imitating stars. On May 21, online celebrity @ Sichuan Fanda (Arvin Arda) carried goods in the live broadcast of Tiaoyin. A few minutes later, the number of people online exceeded 100000. Only about 10 minutes later, the live broadcast room was suddenly banned. On the same day, @ Sichuan Fanda rose 148000 fans. Prior to that, on March 10, Sichuan Fanda had released a video saying that Yang Kun had taken him to court to claim compensation for emotional damages and an apology, and had also deleted videos published on multiple platforms suspected of infringing Yang Kun's reputation. At present, @ Sichuan Fanda is shaking its voice

Is there any future in new media operation? This should be something that many partners who have not yet switched to new media and are currently engaged in new media work will think about. For the former, it is related to whether to join the industry; For the latter, it involves whether to invest in the long term and how to invest. The answer to this question is actually split. Some people may say that new media "do not do dogs", why? Because the new media work is very "humble", especially without financial support, it needs to go to all kinds of cooperation, even to

Pinduoduo, as one of the e-commerce giants, has attracted numerous businesses to settle in. However, it is not easy to start a store, especially in the face of different types of goods and market environment. This article shared various challenges and coping strategies in the process of opening the store. Whether it is material optimization, crowd positioning or marketing methods, they all analyze them for you one by one, helping you to avoid detours on the race track with more competition. If the products that are easy to make have been made for a long time, people will have the illusion that their own operation technology is really awesome. When I first started Pinduoduo, what resources did I do? Black label, international brand, source manufacturer

With the prevalence of We Media, content creators are faced with an important question: Do they want to change every day? Is Nicheng really helpful to account quality improvement, content exposure and fan growth? This article will discuss the necessity of daily watch and its exercise on the ability of creators from multiple perspectives, analyze how to find a suitable rhythm in daily watch, and how to avoid inefficient daily watch. Many novices often ask if they want to make daily changes in the process of content creation. Is it helpful for account quality improvement, content exposure and fan growth? First of all, let me talk about my personal view

In the era of we media prevalence, the public account has become a platform for many people to show themselves and share ideas. However, not everyone can stand out from the mass of information. The author of this article honestly shared his detours in content creation, fan operation and platform rule adaptation by reviewing his experience in public account operation over the years. The gears of time go back five years ago. In fact, the first step was wrong. As many newcomers to the public account now, they are like a headless fly. I thought I could write something, so everyone should go and read it

In Xiaohongshu, a merchant who wants to attract customers is most worried about the fact that its contact information is blocked by current restrictions, so it needs a compliance method. At this time, the certified enterprise number becomes the first choice. With the enterprise number, the merchant can conduct marketing promotion in compliance, attract customers, and not be blocked by current restrictions and illegal diversion. But brand marketing relies on only one enterprise number, which not only gets less traffic, but also has limited content style and creativity; Looking for bloggers to promote, the short exposure and difficult to quantify promotion effect of expensive advertising costs

With the explosive growth of dithering e-commerce, "fast" has become the core competitiveness of the clothing and cosmetics industry. This article will focus on the "fast cross dressing" short video and "fast payment passing" live broadcast mode of Xiashangxin, a dithering mall, from multiple dimensions of market trends, content strategies, action guides and successful cases. This is a proven and effective new way to upgrade. By optimizing the content and rhythm of short videos and live broadcasts, businesses can achieve: · efficiently display new products · improve the duration of stay · increase product exposure · improve conversion efficiency 01 from