Live broadcast operation

At the moment when the live broadcast e-commerce industry is about to usher in an inflection point, the super anchor Yang Xiaoge has suffered a crisis of trust due to false publicity, and the number of fans has declined sharply. The industry is facing the challenges of standardization and quality in the future. The head with goods anchor "Crazy Young Brother" is experiencing the biggest

Growth products, as the core of enterprise strategy, carry the mission of promoting business growth. This article will reveal the profound connotation and practical experience behind the growth products, so as to help you better exert your potential in the workplace and achieve career leap. 01 Why do I do growth products

In recent years, the live broadcast industry has undergone tremendous changes, from the early stage of attracting traffic by eye-catching behavior to the new era of focusing on content quality and value. The addition of professional artists and art troupes not only improves the quality of live broadcast content, but also serves as the

Recently, the "bad news" in the live broadcast e-commerce circle has continued. First, a brand filed a complaint against MCN Worryfree Media, which spent 3 million yuan to invite well-known male stars to bring goods live, and only sold more than 200000 yuan; Then the 60 million online celebrity "Taiyuan Laoge" broadcast 19.11 million orders with suspicion of goods, which was

Diaoyin E-commerce recently made an important adjustment to its business strategy, no longer taking "price power" as the highest priority, but shifting its focus back to GMV growth. Behind this change is that the low price strategy failed to bring the expected positive effect, but led to a decline in growth. This article will explore

Can we find a balance between public praise and commercialization? This is a question worth thinking about. This article will deeply analyze Xie Qingshuai's success path and the challenges faced by ordinary online celebrities, and recommend it to young Internet friends. "The poor man was found by his father overnight

Yesterday (August 6), Diaoyin E-commerce announced that it had added a "price break risk" early warning and interception function in the background of merchants, aiming to protect merchants from economic losses caused by unexpected low price sales. In the highly competitive e-commerce industry, the price war has always been a competition between businesses and platforms for market share

With the continuous development of the entertainment live broadcasting industry, group broadcasting has become a popular track. Group broadcasting has reached a new height, from simple anchors to high-tech, diversified scenes and rich forms of interaction. This article will discuss the characteristics of the current group broadcast

On the Diaoyin e-commerce platform, a Chinese brand "Herbal Primary Color" has successfully surpassed many mature brands with its unique marketing strategy and in-depth user insight, becoming the top of the Diaoyin "Apparel and Underwear List", and achieved an amazing performance of nearly 500 million yuan in monthly sales. This article will analyze in depth

Do you usually buy drinks from the live broadcast room online? Recently, new regulations have been broadcast live from beverage e-commerce. What impact will the emergence of new regulations have on this market? Let's have a look. Two new rules were introduced to the live broadcast e-commerce of drinks. From July 11, Diaoyin E-commerce

Under the background of increasingly fierce competition in the tea industry, live broadcast sales has become a new battlefield for brand competition. Through the live broadcast case of tea brands, this paper discusses how tea brands use the live broadcast platform to achieve brand publicity and sales growth, as well as the benefits of live broadcast to tea brands in many aspects

Self built brand has become the common choice of super anchors. Exploring and building self owned brand seems to be the only way for every top stream anchor to transform. However, the development of brands is a long way. Whether they can continue to do it in the long run remains to be considered. It is recommended to the Internet partners

Jiugongge live broadcast recently has low threshold and high income, hunting "reward big brother", stimulating competition and creating new positions. Let's see what's going on. In 2022, the live broadcast suffered a great shock in the industry. The Opinions on Regulating Online Live Broadcasting Rewards and Strengthening the Protection of Minors stipulates that

It looks like a good track to do manicure by live broadcast. But when too many people pour in and the live broadcast falls into the red sea competition, only a few can succeed. "How do you type when your nails are so long and inlaid with a few diamonds?" Zeng was too straight when evaluating nails

How to do a good job of live broadcast of Little Red Book stores? How to improve the conversion rate of the live broadcast room? Follow this article to learn the operation strategy of Xiaohongshu store live broadcast, achieve long-term stable performance growth and boost brand development. It is recommended for young friends who are interested in the live broadcast of the store. In Xiaohong

This paper deeply analyzes the latest trends in the live broadcast e-commerce industry, in which super anchors gradually fade out, while the emergence of new anchors has injected new vitality into the industry. Through specific cases, the article shows how low fan buyers can achieve the transformation of high GMV, and discusses the new cycle of live broadcast e-commerce

The WeChat video number live broadcast e-commerce team will be incorporated into the WeChat open platform. What impact will it bring? What's the difference? The author carefully analyzed the process and significance of this, so that we can have a certain grasp of the new trends and changes in the industry

Editor's Guide: When conducting live broadcast, operators need to combine certain scripts to promote the building of the operating atmosphere of the live broadcast room, or improve the selling point value of the product and guide users to purchase. So specifically, how should we operate such scripts? In this article, the author summarizes the operation of the live broadcast room