One note is exposed for 1 million yuan, which is behind the highly transformed explosive

In this article, we have disassembled 16 explosive notes, analyzed the explosive factors from five levels, and broken down the details of the explosive, hoping to help you find creative inspiration and innovative ideas.

01 Official traffic support of Little Red Book in recent 30 days

Xiaohongshu will constantly update its traffic support and creative inspiration. Xiaohongshu's operation needs to understand the platform trend of Xiaohongshu weekly or irregularly. Let's take a look at the recent hot spots of Xiaohongshu and what traffic support Xiaohongshu has officially.

[Ranking list of hot topics in recent 30 days]

(Display of [New Red Data] under the new list)

According to the increase in the number of participants in the recent new red data, 1290600 people participated in the topic of "want to record the moment", and 1128900 people interacted with the topic; The user group of Little Red Book loves life and records the real life.

Secondly, the keywords with the highest number of views are "the recorder of romantic life" and "my daily life", with 3.421 billion and 2.85 billion views respectively, which are quite high.

In addition, the topic with the highest interaction volume is "the recorder of romantic life", with an interaction volume of 60.9542 million. This topic has a wide audience, and food, clothing, tourism, mother and baby, cute pet and other industries can be brought into the topic of this large flow pool.

Therefore, we can use third-party data to see these trends of Little Red Book and optimize our content.

After reading the hot topics, let's see where the traffic support of Little Red Book is.

(Display of [New Red Data] under the new list)

After reading the above picture, please take a minute to think about: "How do you embed these traffic support activities into your content?".

If there is nothing you want, please take a look at the following picture.

This year, buy one, get one free, and you can also participate in the full reduction.

This is an action that girls feel deeply. Yes, with the arrival of the second peak of 618 promotion, the content layout of businesses is heating up for high-quality content, and continues to expand. With the support of the official traffic of Little Red Book, this will also be a gateway for our businesses.

So many people will ask: Villa master, I have implanted some hot topics, but the small eyes of notes are not good. What should I do?

Next, I will also give you a breakdown of the popular 8 industries to see how they create a story and sell goods accurately.

02 Demolition of 8 popular industries

1. Little Red Book - Beauty

Case 1: Super feeling of the long atrium │ Giselle is really good at boiling water!

(Note data: like 2.3k+, collect 1k+, comment 50+)

The title of the popular article in Little Red Book: the title here adopts: segmentation of people+solutions+emotional topics

"Giselle Makeup" is targeted at the target group, and I believe that some girls will click to watch it; The "long atrium" segment of the crowd directly attracts girls who need to click to watch; "Superb" and "really skillful" are expressed by emotional words, highlighting the effect of content, creating atmosphere and generating emotional value.

• The cover of the Little Red Book: the cover directly highlights the makeup, echoes the title, and attracts everyone to click. The cover of the live action improves everyone's trust. The complete makeup is more eye-catching
• The content of Xiaohongshu's explosive article: the content of the notes is shown in the form of video. The content is divided into two parts, first showing the complete makeup effect, and then showing the whole process of makeup to everyone,

The overall video rhythm is just right. Combined with the expression of words, it increases the integrity of the video and also facilitates everyone's learning and makeup. Coupled with cheerful music, it improves the observability of the video.

• The comment area of Xiaohongshu's popular articles: most users in the note comment area are asking about the same model, praising the beauty of the talent, and saying that they have been planted with cosmetics; At the same time, the expert actively replied in the comment area, increased the weight of the account and introduced product information to attract users to buy.
• Small red book search implantation: makeup, long atrium

Case 2: Tiancai eyelashes with swollen single eyelids and blisters!!

(Note data: Likes 5k+, Collections 1.9k+, Comments 160+)

The title of the popular article in the Little Red Book: the title here adopts: Segmentation of people+solution

"Single eyelid puffy eye blister" is targeted at target groups, targeting the consumption needs of target users, "eyelashes" and other broad beauty keywords. It is believed that most girls will click to watch. "Tiancai", as a hot topic at present, has its own popularity.

• The cover of Little Red Book: the cover directly uses eye close-up to highlight the effect of eyelashes, so that everyone can see at a glance, and also marks the note title.
• The content of Xiaohongshu's explosive articles: the notes are expressed in the form of pictures and words. There are three pictures and words, with the effect picture as the cover, followed by the real close-up, forming a visual impact,

The content is continuously expressed in emotional words to create an atmosphere for everyone and highlight the effect of the product. At the same time, keywords are implanted again in the content to benchmark the consumer demand of users.

The comment area of Xiaohongshu's popular articles: Most of the comment areas are users showing the same products, which has triggered topic discussions. Daren even set up a screenshot of store details in the comment area to facilitate users to buy directly after planting grass, but the interaction between Daren and users in the comment area is not enough.

Small red book search implantation: false eyelashes, single eyelids

2. Popular articles in small red books - dressing

Case 3: 64 dug milk yellow wave point suspender Peng Peng dress!

(Note data: like 5.8k+, collect 2.3k+, comment 2.3k+)

The title of the popular article of Little Red Book: the title here adopts: number+emotional topic+segmentation of people

"Pengpeng Dress" is targeted at the target audience. It is believed that most women will click to watch it. "Dig" is expressed in emotional words, which is attractive, indicating the uniqueness of this product and attracting users' attention. "64" is directly expressed in figures, highlighting the quality and low price of the product.

• The cover of Xiaohongshu's explosive article: the picture of the dress is directly used as the cover of the notes, which is simple and direct and highlights the key points of the notes.
• Content of Xiaohong's article: The notes are published in the form of pictures and texts, with a total of 5 photos. They start from the overall effect of the dress to the detailed drawings, step by step, and then introduce the details such as the skirt fabric with words to plant grass skirts for everyone.
• The comment area of Xiaohongshu's popular articles: Most users in the comment area said they wanted to see the upper figure of the skirt, which triggered a topic discussion. The experts responded positively, and put the upper figure of the product on the top of the comment area. At the same time, they used the comments to elicit product information.
• Little Red Book Search Implantation: Skirt, Wear

Case 4: 140 kg │ I will wear this suit to the seaside!!

(Note data: like 6.3k+, collect 1.4k+, interact 1k+)

The title of the popular article in Little Red Book: the title here adopts: number+segmentation group+results

The target group of "Seaside" is in line with the current popularity. With the arrival of summer, the popularity of the seaside is rising, so that the notes have their own popularity. "140 kg" directly subdivides the population, attracting users who need to click to watch.

• Small red book cover: the cover of notes directly uses the upper body effect picture, bringing visual effects to everyone, eye-catching, and increasing the click rate of notes.
• The content of Xiaohong book: this note is a graphic note, focusing on the upper body effect picture of real people going out of the country, to create a real effect for users. The colorful skirt brings visual impact to users, makes people look bright, and also displays the product well;

”The topic of "seaside" also attracts everyone's attention and increases the flow of notes.

• The comment area of Xiaohongshu's popular articles: the comment area triggered a topic discussion on skirts, and the "140 kg" even more resonated with many users. The information of "Daren" directly put on top of skirts is convenient for users to buy directly.
• Small red book search implantation: thin, skirt, wear

3. Little Red Book - Home Decoration

Case 5: Immersive storage, using beautiful stationery to fill the three layer trolley

(Note data: like 1.9k+, collect 300+, comment 30+)

• The title of the popular article in Xiaohong Book: "Immersive storage", as a hot topic at the moment, uses the title to create a sense of picture. "Beautiful stationery" and "trolley" are targeted to attract users who need to click and watch.
• Small red book cover: the notes are directly covered with the effect picture of the trolley, and the big words are marked with "immersive storage", which again fits in with the current hot spots. The colorful and dazzling pictures are more attractive and fascinating.
• Content of Xiaohong's article: The video first shows the full picture of the trolley, and then shoots the process of filling the trolley with stationery, which increases the integrity of the video. From the first perspective, it leads you to immersive experience and storage, which increases the visibility of the video.
• The comment area of Xiaohongshu's popular articles: Most users are looking for a link to the trolley, and the experts will respond positively in the comment area, but there is no guidance.
• Small red book search implantation: immersive, storage

Case 6: At the age of 28, my husband owns my Dream

(Note data: like 1.7w, collect 7.5k+, comment 1.7k+)

The title of the popular article in Little Red Book: the title here is: number+segmentation group+emotional topic

"Dreamhouse" is targeted at the target audience. It is believed that users who have a demand for home decoration will click on it and quote emotional topics such as "relying on your husband" to trigger topic discussion and increase click rate.

• Small red book cover: the cover is directly put on the full picture of the house. The extremely simple color is attractive, showing some of the furniture, attracting users to continue watching.
• Content of Xiaohongshu's explosive articles: the notes are released in the form of pictures and texts, showing each part of the room respectively, and combining with text introduction, the visual effect of the notes is increased.
• The comment area of Xiaohongshu: Most users in the comment area are discussing the size of the room, and some users are asking about the same home style in the comment area.
• Little Red Book Search Implantation: Home, Decoration

4. Little Red Book - Maternal and Child Care

Case 7: My husband said it was too hard to take baby, so I arranged for him today

(Note data: like 13.5w, collect 5.2w, comment 3k+)

• The title of the popular article in Little Red Book: "Take Baby" is targeted at the target audience, and I believe that most users who need to take baby will click to watch it. "Too hard" will resonate with all the moms and effectively increase the click rate of notes; "My husband takes baby" has a sense of contrast and is fascinating.
• The cover of the small red book: the big words on the cover directly indicate "the bedtime ceremony of human cubs", highlighting the theme of the notes, and the sleeping cubs increase the realism of the notes.
• The content of Xiaohongshu's explosive articles: the notes are released in the form of videos, which directly show the magic tools with babies, free your hands, accurately find the consumption needs of the target population, and express the video focus with just the right videos.
• The comment area of Xiaohongshu's popular articles: Most users in the comment area are discussing this magic tool with babies. The experts actively respond in the comment area, and the reply leads to the product information.
• Little Red Book Search Implantation: Daddy, Daiwa

Case 8: Simple hair editing at school, sweet and not easy to mess up, one minute learning

(Note data: like 1k+, collect 1.5k+, comment 10+)

The title of the popular article in Little Red Book: the title here adopts: number+segmentation group+results

”Simple hair editing "is targeted at the target group. I believe that most girls will click to watch it. It is clear at a glance that" 1 minute will "use numbers to explain the simplicity of hair editing, which is consistent with the current" lazy literature ". It is simple and easy to understand and attracts more people to click.

• The cover of small red book: the effect picture of editing and publishing is directly released on the cover, which is clearly visible; In combination with large characters, "simple hair editing, sweet and not easy to mess up" will be marked to expand the audience and increase the click rate of notes.
• Content of Xiaohongshu's article: The note video is divided into two parts to display the content. First, it shows the effect of editing and publishing, highlights the effect, and attracts users to continue watching. The second part uses the first perspective immersion to teach people to edit and publish, making the video more complete.
• Comments on popular articles of Little Red Book: Most of the friends in the comment area praised the beauty of editing and posting, and some users were asking about the link to the children's skirt. The reply of the expert led to the product information.
• Small red book search implantation: hair style, hair editing, daughter

5. Popular articles written by Xiaohong - food

Case 9: Tomato, chicken, cheese, vegetable, potato, tapioca, fat reducing food

(Note data: like 3.1w, collect 3.7w, comment 860+)

• The popular title of Little Red Book: "Fat reducing food" subdivides the target population. I believe that most fitness and weight loss users will click to watch it at a glance.
• The popular cover of Little Red Book: directly use the physical picture as the cover, and use the warm color filter, so the rich things will attract everyone's attention.
• Content of popular Xiaohongshu: The notes are displayed in the form of video, which is divided into two parts. First, they show the results to increase the trust of users, and then show the process of doing it. They take users to immerse in food making, increase the user experience, and let users immerse themselves in the scene. Such food tutorial videos can stimulate users' curiosity and trigger discussion in the comment area.
• Comments on Xiaohongshu's blockbusters: Most of the comments were submitted by users, which triggered topic discussions. The experts also put their practices on the top of the comments, giving users full sincerity, and many users were planted with good things.
• Small red book search implantation: fat reduction, health, simple meals

Case 10: Immersive cooking | The sound of fireworks in the kitchen~

(Note data: like 7.1w, collect 2.5w, comment 1.6k+)

• The popular title of Little Red Book: "Kitchen" and "Cooking" are targeted at the target group, and the keywords of "Immersion" are implanted, so that note traffic can bring its own traffic.
• The popular cover of Little Red Book: the cover directly displays the results, introduces food, and is fascinating, causing users to click and watch, increasing the click rate of notes.
• The popular content of Little Red Book: the beginning of the video highlights the content theme of "fried food" directly in combination with the text, accurately benchmarking user needs, the video shows the whole process of cooking, and carries out immersive experience to make users immersive, combined with the expression of the text, to make the video of food sharing more complete.
• Comments on popular products of Little Red Book: Most users said "it looks delicious" in the comment area, and some users were planted with good things by the experts. At the same time, the experts introduced information about products in the comment area to attract users to the store
• Little Red Book Search Implantation: Immersive

6. Little Red Book - Tourism

Case 11: The sunset on Jeju Island will not deceive people

(Note data: 1.7k+, Collection 290+, Comment 30+)

The title of popular articles in the Little Red Book: the title here adopts: Segmentation of people+results,

"Jeju Island" subdivides the target population to attract users with demand to click and watch. "Sunset" locates the target population. Maybe most girls will click and watch, and "won't deceive" highlights the effect.

• The popular cover of Little Red Book: the video cover directly uses live action to make the user clear at a glance. With the sunset at the seaside as the background, the picture is beautiful, colorful, attractive, and the title is marked.
• Content of Xiaohongshu's blockbuster: The notes are released in the form of video, showing the sunset of Jeju Island in different locations frame by frame, and surrounding the title, the form of real people appearing on the camera increases the realism of the notes, and the overall style of painting is beautiful, which makes people look bright.
• Comments on popular articles of Little Red Book: most users in the comment area are asking about the links of talent and good things, but the talent replies less
• Little Red Book Search Implantation: Sunset, Jeju Island

Case 12: First! You can also shoot retro newspapers in Zhengzhou!!

(Note data: like 4k+, comment 1.4k+, comment 200+)

• The popular title of the Little Red Book: "Zhengzhou", as a regional word, attracts users in the same city to click; "retro newspapers" target people, and I believe that friends who are interested in this kind of things will click, "the first" shows special, attracting more people to click.
• Popular cover of Little Red Book: directly use the pictures of retro newspapers as the cover to show the theme and attract people.
• Popular content of Little Red Book: The notes are published in the form of pictures and texts, with a total of 4 pictures, all of which are eye-catching renderings showing "retro newspapers".
• The comment area of Xiaohongshu's blockbusters: the top person in the comment area directly comments "Welcome to punch in", guiding users to punch in.
• Small red book search implantation: Zhengzhou, clocking

7. Little Red Book - Personal Beauty Care

Case 13: When Danyan Neishuang tried black skin makeup for the first time

(Note data: like 10.5w, collect 5.9k+, comment 800+)

• The title of the popular version of Little Red Book: "Light Face and Double Inside" subdivides the target group, attracting users with demand to click and watch. "Black Skin Makeup" is targeted at the target group, and most girls are believed to click on it. "For the first time," figures express the sense of reality and contrast
• The popular cover of Little Red Book: the cover directly attracts users' attention with makeup effect, and real people appear on the camera to increase the sense of reality.
• Popular content of Little Red Book: the video directly compares the effect before and after makeup. The content is clear and visible, with emphasis on setting hooks for the makeup teaching video.
• Comments on popular products of Little Red Book: Most users in the comment area are asking about the makeup teaching video. The talent has set the top of the makeup teaching video in the comment area, increasing the click rate of the next video.
• Little Red Book Search Implantation: Makeup

Case 14: New Nail Look Mint Mambo Cat Eye Whitening without Color Difference~

(Note data: like 2.4w, collect 1.4w, comment 190+)

• The popular title of the Little Red Book: "Nail enhancement" is targeted at the target audience. I believe most people will click to watch it. "Whitening without color difference" is simple and direct, indicating the content of notes.
• Popular cover of Little Red Book: The cover shows nail enhancement, corresponding to the title, holding the product, and highlighting the content of notes.
• The popular content of Little Red Book: the notes are displayed in the form of pictures and texts, and many pictures show nail enhancement effect pictures from different angles. The handheld products increase the exposure of the products, and grass is planted around the "white without color difference".
• Comments on popular products of Little Red Book: most of the comments are about users drying the same nail, and the experts have also covered the relevant information of the product, so that users can see it at a glance
• Little Red Book Search Implantation: Nail enhancement, whitening

8. Little Red Book - Sports and Fitness

Case 15: Eat it during fat reduction period! I lost 7 kg in two weeks!!

(Note data: like 2.2w, collect 1.5w, comment 200+)

The title of the popular item of the Little Red Book: the cover here adopts: segmentation of people+numbers+results

The target group of "fat reduction period" is targeted, and the target group is refined. It is believed that users with fat reduction needs will click to watch; "17 kg in two weeks" is expressed in numbers, which makes fat reduction clear and highlights the key points of notes.

• The popular cover of Little Red Book: the cover is directly displayed with food, combining with the "fat reduction period" to form a sense of contrast and attractive.
• Popular content of Little Red Book: the notes are displayed in the form of pictures and text, and the finished products are displayed first to increase the trust of users and attract them to continue watching; Later, show the process in the form of jigsaw puzzle, step by step.
• Comments on Xiaohongshu's blockbusters: Most users in the comment area are clocking in together. The experts actively interact with users to answer their doubts, which can increase their stickiness.
• Little Red Book Search Implantation: Fat Reduction

Case 16: Crazy! Lose 19 kg a month

(Note data: like 2.2w, collect 9.5k+, comment 160+)

The title of popular articles in Little Red Book: the title here adopts: number+segmentation group+emotional topic

”"One month thin" is targeted at the target group. I believe that most girls will click to watch it. "17 kg thin" brings visual impact to everyone with digital expression, combined with "crazy" emotional expression, it is fascinating.

• The popular cover of the Little Red Book: the cover of the real person+large characters highlighted "17 kg thin per month", simple and direct, highlighting the content of notes.
• Popular content of Little Red Book: at the beginning of the video, it shows the look after slimming. Compared with the previous look, it increases the sense of reality. Then it releases slimming methods and flashback expressions, which increase the trust of users and the integrity of the video
• Comments on popular products of Little Red Book: Most users expressed their experience of slimming in the comment area, which triggered topic discussions, and the experts responded positively, increasing the stickiness of fans and the weight of accounts.
• Little Red Book Search Implantation: lose weight, lose weight

Teach you to copy homework

1) Little Red Book is a platform for sharing life. Sharing real good things will more easily impress users and bring traffic to notes

2) Identify the target population and accurately find the consumption pain points; You can find the core selling points of the product and cut into the market by segmenting the population

3) Content creation should focus on user needs, and pay attention to whether notes are altruistic and provide emotional value

4) The creation content should focus on the core keywords, set hooks in the content, reasonably embed the currently popular keywords in the note title, guide users to comment on the collection, and increase the popularity and flow of notes

5) Xiaohongshu SEO is to more accurately meet the needs of users and obtain search traffic. The traffic obtained through Xiaohongshu SEO is more purposeful, more transformative and sustainable

6) Interact more in the comment area, which can increase the topic discussion, increase the account weight, and also lead the product information to the homepage store, which can effectively improve the possibility of closed-loop in the station

7) It is suggested to open a small red book shop, so that users can buy grass directly in the shop after planting, effectively improving the conversion rate and forming a closed-loop grass planting

Final summary

This article breaks down the characteristics of popular products from 8 categories, analyzes how to create popular products, from studying users' needs, doing a good job in SEO placement of small red books, focusing on topics to catching popular trends, so as to better provide you with interesting content.

With more and more small red books, what should businesses and brands do to stand out? Then we need to achieve precision marketing. The premise of precision marketing is to clarify the consumer needs of users, accurately obtain search traffic through the SEO implantation of Little Red Book, and at the same time open Little Red Book stores to form a closed-loop grass planting, and achieve high customer acquisition transformation in combination with spotlight investment.