Activity operation
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How did I raise 300000 fans for the company through an activity Special forces travel - when the whole network is chasing hot spots, how do we participate in the hot spot itself and transform 300000 fans? In this article, the author wrote the whole process of analysis and thinking for your reference. Recently, I did a user repurchase analysis and found that one of them was very intentional -
Case | How can I make the opening of milk tea shop full of customers? How does the author of this article manage to fill up the first day of opening a milk tea shop and queue up to sell 400 cups? What kind of marketing routine is there? Two months ago, I planned the opening plan of the milk tea shop with my friends, and sold nearly 400 cups on the first day. The whole plan -
Disassembly of growth model: the underlying logic of polite fission play Editor's Guide: Nowadays, the cost of customer acquisition is higher. Many people will use online sharing fission to obtain customers, such as courtesy fission, and get gifts through forwarding; The author of this article shared the play and design of polite fission on the disassembly of growth model. Let's learn it together. From -
What are the most commonly used activity routines for event operations? When doing activities, you should first understand what the purpose of the activity is, whether you want to attract customers or stimulate activity? Do you want to increase retention or increase income? From these four aspects, the author summarizes some commonly used activity routines, hoping to help you. At ordinary times, people often participate in the major events -
The circle of friends brushes the screen, and Ruixing co names Maotai's "Soy Sauce Latte" too high Yesterday, did you brush Maotai latte in the circle of friends? This new coffee drink, co branded by Moutai and Ruixing, has become a reality. Whether they drink coffee or drink wine or not, everyone tries to buy a cup of Ruixing first. This event is also the first time to rush -
Thinking framework of educational APP activity operation How can APP maximize customer acquisition by means of event operation? In this article, the author shared his thinking framework on the operation of educational APP activities from the perspectives of growth methodology, activity operation post content and other dimensions. One -
Resumption: the operation strategy of dismantling a 618 promotion activity In order to compete for the limited wallets of limited users, various brands have played an endless role in promoting the operation of activities. The author of this article summarized five strategies for promoting the operation of the event and eight strategy maps, hoping to give you some help. The annual promotion activities, in addition to Taobao, JD and other e-commerce -
3000 word dry goods: online activity planning template In recent years, brands have begun to transform from online to online, including marketing methods. Many brands give priority to online marketing activities for the sake of cost, safety, controllability, effect, etc. Of course, it is not easy to plan an activity well. So the brand -
Why is operation not a heap activity? Have you ever had such a view that the operation needs to continue to do activities, promotions, and rely on promotions to bring traffic? The author believes that operation is not heap activity, but should be done selectively. So, how to do activities correctly? Let's have a look. I see that there are -
One model, two funnels, do a good job of promoting innovation In actual operation, sorting out user paths and optimizing operation ideas are the main lines that operators need to consider. As an important operation section of Internet C-end products, the logic of the innovation promotion activity is also very important. How to operate the model to guide the practice? This article uses one model, two -
From the core to the extension, what is the underlying logic of operational activities It is very important for the brand to do well in an activity. However, the underlying logic of operation activities is unfamiliar to many planning and operation personnel. The author analyzes from multiple perspectives and decrypts the underlying logic of operating an activity for us. Help us plan better -
Three years of community operation, talk about the understanding and classification of community activities Operators can usually achieve the purpose of promoting innovation and vitality through activities. What matters should operators pay attention to in an operation activity? How can operators keep themselves on the right path and avoid deviating from the target? In this article, the author combines his own -
Diversion planning: third class activities, second class activities, first-class activity layout As an operator, it is common to conduct activity drainage. But the budget is not enough, and there are no resources. How can we make the activity of "cheering and cheering"? If you take apart some phenomenal activities and do them again, can you achieve such good results? The author of this article focuses on how to guide planning into -
Doing business activities with commercial value returns makes the Wool Party shine! Every festival, operators need to prepare a promotion activity to stimulate consumers by collecting wool, so as to increase revenue. However, as the wallet of the wool party gets tighter, the operation activity is more like a game war with the wool party. This article selects "earn free bill, return in full amount" with 58 Home -
How can we operate activities without learning to build our own underlying framework? Editor's introduction: The operator will often be exposed to the operation of activities in his daily work. The final implementation and transformation will be carried out through the design of activities and playing methods. Detailed planning will be carried out according to the theme of each activity to achieve the best final goal; The author of this article shared about the bottom of the activity operation -
After being diss, I found that the 100 activities that I had run before were all moving me? Editor's introduction: In different perspectives, people have different views on things. Just like doing operations, activity executors and activity leaders will have different views when they are responsible for their own work. This article has accordingly launched a series of detailed narrations, and the interested partners are coming soon -
How to plan online activities? Attach the template of the whole process activity Editor's introduction: Due to the epidemic situation, many brands have changed from offline to online, including marketing methods. So many brands will give priority to online marketing activities, so how to plan an online activity? Let's have a look. In 2022, it has been quiet for a long time -
What are the most commonly used activity routines for event operations? Editor's introduction: When doing an activity, you should first understand what the purpose of the activity is, whether you want to attract customers or stimulate activity? Do you want to increase retention or increase income? From these four aspects, the author summarizes some commonly used activity routines, hoping to help you. Usually there are many people