[Abstract] Feiniao believes that it is very difficult for these three APPs to subvert the status of WeChat. It is impossible to rely on gimmicks alone. More importantly, they can actually attract users and directly hit their pain points.
January 15, 2019 is another important day for the Internet industry, because three mobile phone apps with social characteristics have suddenly emerged in the market today: Zhang Yiming's byte beating, Luo Yonghao's Kuanru Technology, and Wang Xin's Yunge AI, the founder of fast broadcasting, will release their own social apps today: multi flash, toilet MT, and Chatbao.
These three apps all have a certain social nature. Netizens jokingly said that the three companies had discussed to fight against WeChat. After all, WeChat is the leading social app in China. Moreover, it has been in a monopolistic position for a long time, and all social dividends have been seized by Tencent.
It is understood that the product launched by Zhang Yiming's byte beating may be a short video social product called "multi flash", and Slogan is "this is a young era";
The "Cloud Song Intelligence" launched by Wang Xin is called "Toilet MT", which focuses on anonymous social interaction. Slogan is "Let's chat in another way".
Luo Yonghao will also hold a product conference tonight. After bullet messages, this new product may be called "Chatbao", and Slogan is "We want to talk to the world".
In fact, Feiniao thinks that it is very difficult for these three APPs to subvert the status of WeChat. Let's not talk about it. Isn't the bullet SMS launched by Luo Yonghao a while ago threatening? When everyone thought that it was a king, they found that it was only bronze, and the calf was finished within two days. So to achieve this, it is not enough to rely on gimmicks alone. More importantly, it can really attract users and directly hit users' pain points.
These three companies can only say that they have made breakthroughs in some minor areas. The core of social products is the network effect, which is difficult to be exceeded by WeChat with the network effect of 1 billion users.
The response from WeChat is stingy. According to the toilet MT Wang Xin, WeChat has blocked the sharing function of all the toilet MT domain names. Open the domain name of toilet MT through the browser, and the page shows the promotion of inducing sharing, which is a violation.
Flying Bird is not very optimistic about the war declaration of three apps on WeChat. What do you think, audience masters?
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