Station B has always been acting as a haven: it has kept a large number of niche movies and TV plays with relatively insignificant traffic in mainstream platforms, while maintaining its high user stickiness.

The AB station suddenly occupied the headlines of several major domestic Internet media.

The event is about station B suddenly pulled off the foreign movies and TV plays on a large scale last night, while its lifelong enemy station A directly pulled down the entire film and television district.

For a while, the pessimism of "there are AB stations in your first half of life, and only C stations (C * * TV) in your second half of life" was rampant.

A pathetic collection list of netizens in station B

From the perspective of melon eaters, it is not difficult to predict that this is another carnival of conspiracy theory.

In 2014, Youku and Sohu videos were also taken off the shelves of a large number of American dramas, which were called "broadcast before trial".

If it was just a matter of getting off the shelves of foreign movies and TV plays, netizens should have been numb for a long time, but why did this cause a public outcry?

Potential reason: AB station is a company with high attention among young people. Its volume is much higher than its volume, and it is easier to form a communication potential.

As expected, when Bongo asked for confirmation from Station B, the public relations could only respond by not commenting (in fact, it is the ghost that responds in the style of Station B).

However, there are still traces to follow in this event.

Please allow Bangge to let go of his usual joking tone and take a serious look at the hot spots from the three perspectives of traffic change, legitimacy and industry trend.

The flow continues to grow, and Station B is no longer a safe haven

As mentioned above, Station B is a company whose voice is much higher than the actual volume among young people, that is, the mainstream Internet population.

This will magnify its every move.

The staff of a cartoon platform told Bangor that according to the monitoring of some relatively authoritative third-party data companies, the actual daily life of the App+web side of Station B is about 20 million, which is far from the video platform with billions of days of life like Youku and iQiyi.

Even so, Station B has already encountered the bottleneck of growth, and expanding more pan secondary users is their biggest headache.

Based on this premise, Station B tacitly allows many UP owners to upload films and TV dramas that have not been purchased by other video websites - especially those "non mainstream" dramas such as Japanese dramas and Thai dramas, but have a precise audience.

Taking Bongo himself as an example, the most perfect divorce, Legal High! And Review Girl in his collection have been taken off the shelves.

Although the first two dramas have millions of broadcasts, they are still not enough to persuade "iQIYI" to spend a lot of money to purchase the copyright, which is too risky.

Therefore, Station B has always been acting as a haven: it keeps a large number of niche movies and TV dramas in captivity with relatively insignificant traffic in mainstream platforms, while maintaining its high user stickiness.

However, with the daily life gradually exceeding 20 million yuan, it was naturally included in the scope of strict review, and it was inevitable to encounter more "scissors".

One paper license, the pain of Internet platform forever

An easily overlooked perspective is: why are foreign films with only two stops of AB being taken off the shelves on a large scale this time, while Youku and other platforms are still in good time?

The reason for the lack of copyright seems to make no sense. It is understood that many old foreign films that have been taken off the shelves have no copyright protection.

Bangge boldly speculated that perhaps the problem was still in the "Information Network Transmission Trial Program License".

We checked the Licenses posted by Youku and iQiyi at the bottom of the website respectively. Although there are slight differences in business categories, they all indicate that they are qualified for film and TV play broadcasting services.

IQIYI's qualification

Youku's qualification

Instead, when Bongo tried to confirm the qualification of Station B, he found that there was no link on the web page, only a single line of words. The reason behind this is unknown.

There is no hyperlink on the website of station B

On June 22, the official website of the State Administration of Radio, Film and Television (SARFT) issued a notice ordering the closure of video services on Sina Weibo, AcFun, Phoenix and other websites, for the reason that they did not have the License for Information Network Communication of Audiovisual Programs.

Station B avoided trouble at that time because it had already signed a partnership with Shanghai Oriental Media Group Co., Ltd. (the parent company of Shanghai TV stations). This strategic vision of taking precautions has been widely praised by the industry.

Today, however, the "borrowed" Permit seems to have been challenged.

The policy is becoming stricter, and the rectification of the cultural industry is real

Bangge doesn't want to speculate on the policy intention, but just from the performance, the whole cultural industry has started to be more closely supervised this year. An obvious example is the "We Media Number Blocking" event that has been making a lot of noise a while ago.

The General Principles for the Content Review of Online Audio visual Programs just released on June 30 may be more closely related to this event.

The General Principles emphasizes two major content audit principles: audit before broadcast and audit in place.

In terms of content, it is specially noted that the following content is not suitable for playing, including but not limited to——

1. Play up terrorist violence, show ugly behavior, and even may induce criminal behavior;

2. Render and display abnormal sexual relations and behaviors, such as incest, homosexuality, sexual abnormality, sexual assault, sexual abuse and sexual violence.

Bongo did not comment on the General Rules, but if you used to watch the station B film and television area, especially European and American movies, you will find that horror movies and beauty movies are usually the most popular.

These two types of films are also the most removed from the shelves this time.