From yesterday evening until now, this H5 work of crazy screen brushing "Intentionally Leave Blank Here" has caused a storm in the marketing industry and the circle of friends.

However, this creative work was pulled out this morning, which is similar to a French app called PHALLAINA. No, it goes beyond similar boundaries. In fact, the work only changes the French in the original work into Chinese, and the head of the female in the original work is changed into the image of a dog. The following is a screenshot comparison for everyone to feel.

Although H5 of this "Intentionally Left Blank" is accused of plagiarism, others copied it. Do you agree with the copywriting dogs, public relations dogs, media dogs and * * * dogs forwarded? Reading Yu Jun is a letter of conviction anyway!

But, calm down and think about it, why is it that a manual animation with blatant copying of features, a pure sketch style of black and white repression, and an understatement of "deliberately left blank here" can burst the circle of friends, while your gorgeous color matching and powerful title can only be called back by the leader to do V2, V3, V4, V5... Vn versions?

Du Yujun found some small secrets hidden in the works for everyone.

Be straightforward: replace the image of the original man with that of a dog to find resonance

People often use "tired like a dog today" to describe hard work. In the H5 work of "Intentionally Leave Blank Here", it is a true portrayal of "Our Day as Tired as a Dog".

The protagonist is a human image with a dog's head. He has been working and busy all the time, and only has three hours of sleep every day. He gets up in the morning, crams a few breakfast at random, squeezes the subway dejectedly, and then desperately types, answers emails, makes plans, codes, returns home to work overtime, and goes to bed at 3 or 4 o'clock in the morning

From the beginning to the end, the whole story is a day for us commuters. The first feeling of many people after reading it is: This is my day!

This aptly depicts the life of "you who work", just like the True Story of Ah Q written by Lu Xun, which once poked into the heart of 80% of Chinese netizens, and really pierced the old iron!

Just ask whether you want to transfer it to the leader?

Proximity to the audience

The so-called proximity to the audience simply means the distance between the events the author wants to spread and the people in terms of geography and psychology. The closer the event is, the more attention people will pay. For example, the newspaper says that today your city is going to have a flood. Of course, you should do everything you can to spread the news.

No matter advertising dog, copywriting dog or reporter dog, they are familiar with this concept, and this work uses the principle of proximity in three places.

The first is the title "This is a story about you". At first glance, you may wonder, what does this have to do with me? Then I will click in to have a look.

This title is the same as the style of the UC headline shock section some time ago. Although it does not directly say the word shock, it is no less attractive than the former.

The second is topic proximity: the menstrual paste of death from overwork

The topic of death from overwork, just like the great aunt of a girl, is often brought out. Sub health is a major concern of young netizens and even people all over the world. When a case of karoshi occurs, insufficient sleep and excessive pressure will be listed as the first two factors of "karoshi".

The first picture of this work is:

Just ask if you are afraid, and if you want to forward it!

The third is occupational proximity: Internet active population

Let's take a look at the main audience and forwarding crowd of this work. I don't know what your circle of friends looks like. The circle of friends who read Yu Jun think that they are very hard advertising dogs, copywriting dogs, code farmers, journalists and other crazy forwarding, and add their own "heartfelt" comments (it is estimated that most of them are forwarded to leaders).

Let's take a look at the penultimate picture of this work:

Dangdangdang, just ask if you are in the range of these professions that you are preparing to forward at this time? Just ask you * * * dogs, do you want to pour bitterness indirectly?

Catch the hot spot in time: Tomb sweeping Day

The last picture of the work should be original. After all, people in France don't have Tomb Sweeping Day (in fact, you can see from the rough picture)

Of course, the audience of this piece of work may not pay attention to the Tomb Sweeping Day, but they certainly pay attention to the three-day holiday. Therefore, since this holiday has been listed as a legal holiday, countless office workers and students have been looking forward to this 3-day short holiday, which is the closest to the 7-day long holiday of the Spring Festival.

Don't hurry to follow Yujun to deny this, and see if your little calendar is full of marks (witty face)?

Moreover, modern people have always mocked themselves with love. Tomb sweeping Day, a serious festival, is supposed to be the day when people wear black clothes to go to the grave (perhaps you are still working). The author has a conscience: Tomb sweeping Day should not be your festival.

Are you touched? Forward or not? Don't you deserve the author's sincere heart?

On the other hand, if you look at the copywriting you have done, why don't you change the 108th edition and submit it?