Yaxi: For some special reasons, the website may change the domain name, but to be honest, changing the domain name is not as easy as changing a template or adding a column on your website. It involves improving the website's SEO, ranking and traffic. If you accidentally offend Baidu's father, you will never be able to recover. In this article, an old driver uses his own experience to tell you how to change the domain name and how to reduce losses through platform tools.

1、 Try not to change the URL when changing the website

First of all, I would like to emphasize again that unless it is absolutely necessary, never change the domain name, including changing the URL of the original page. Try to make one page target the unique URL, which means that everyone has a unique name. In real life, when we change the name, people can at least recognize you when they see your face, but for the web page, you change the URL, Search engines will regard it as a new page to calculate. Even if you make 301 jump and submit revision rules, there is still a weight transfer process. In this process, traffic will be somewhat lost.

What's more, after the revision of some websites, what they have done in 301 jump, revision rule submission and dead link processing is not too perfect, which will lead to the weight of the original page can not be transferred in time and 100%.

2、 New and old URLs should have rules to follow

Well, if you really want to change, no matter whether you change the domain name or modify the original URL structure, the new and old page URLs must have rules to follow, which is good for the 301 jump in the later stage and the webmaster tool submission and revision rules. For example, if your old URL is www.a.com/2016/123.html, then the new URL should try to keep its ID unchanged, such as www.b.com/2016/123.html.

3、 Do a good job in the new and old URL 301 jump relationship

It is better to change the domain name or the original URL structure. After completion, you must jump from the old page 301 to the corresponding new page, rather than forcibly jump all the pages of the old domain name to the home page of the new domain name. The content subjects of the two pages before and after the 301 jump must be consistent. 301 jump is just a URL jump, not a content change, for example, you call 110, Finally, the call was transferred to 10086. Is it very cruel? The same is true for 301 jump.

4、 Replace the link to the old URL in the new page

After the website revision, there are still many links to the old domain name (old URL) in the new page, especially the links in the body of the article. The above links are replaced with new pages through procedures or manually. As well as the friendship links previously exchanged with other websites, try to modify them to point to the new domain name.

5、 Submit revision rules in Baidu webmaster tool

As long as the new and old pages have rules to follow, you can submit revision rules in the webmaster tool; If there are no rules to follow, you can only submit new and old URL pairs, but this method is slow to identify and difficult to operate. Submitting revision rules will help Baidu better execute the replacement relationship and quickly transfer the weight to the new page.

6、 Check the dead links on the new page and submit the dead links

Because the change of domain name or URL structure will lead to many dead links, some webmasters can hardly find the existence of dead links. At this time, it is recommended to use third-party software to crawl all links, find and collect dead links, put the dead links in a text document, upload the server, and add the file address to the dead link submission of webmaster tools. There are a lot of dead links on the website, which will affect Baidu's overall judgment on the website.

After completing the above steps, Baidu began to release the ranking of new pages in the search results in succession a few days later, but it is impossible to replace all the old pages at once. Even a year later, the old pages may still appear in the search results page, but as long as the overall traffic of the website recovers to the previous version, there is no need to make a fuss. In addition, the old domain name (old URL) It is recommended to keep the 301 jump relationship to the new page for as long as possible, and try not to be less than half a year.