Although the influence of the iPhone is still there, it does not seem to be irreplaceable as before. Research company Kantar Worldpanel ComTech recently released a report saying that Apple's share of smartphone sales in China has declined for the first time since 2014, which is mainly due to the rise of Chinese smartphone manufacturers.

According to the report of Kantar Worldpanel ComTech, from February 2015 to February 2016, the market share of iOS devices in China fell by 3.2% to 22.2%, slightly lower than Huawei's 24.4%. In addition, Meizu and OPPO also saw growth in their market shares, with market shares rising by 6%.

iPhone SE

Kantar Worldpanel ComTech said that the new iPhone SE may help Apple reverse this situation to some extent, especially those Android users who want to buy iPhones but are short of money. The "cheaper" iPhone may stimulate them to switch to the iOS camp. However, at present, compared with the iPhone 6s, the appeal of the iPhone SE seems to be limited.

On the other hand, the continued growth of Android's share in China may be related to the preferential activities of manufacturers during holidays. In particular, during the Double 11, Double 12 and Spring Festival, most domestic mobile phones have achieved great sales thanks to the advantages of high cost performance and favorable activities. On the contrary, although the sales of Apple phones are also good, their high price is not affordable for ordinary consumers.