Truth: Xiaomi's mechanical keyboard is attracted to the "E-sports industry"

2015-5-13 17:40 come from Drive Home 9,375 three four

[Abstract]

Earlier this month, it was suggested that Xiaomi would set foot in the field of PC peripherals and launch its first mechanical keyboard. At present, despite the specific product specifications and prices, the outside world does [...]

News at the beginning of this month suggested that Xiaomi will set foot in the field of PC peripherals and launch its first mechanical keyboard 。

At present, despite the specific product specifications and prices, the outside world has speculated about Xiaomi's original intention to make a keyboard. This ， @Peripheral pcwaishe Shared their views.

According to the analysis, the reason why Xiaomi went to the peripheral is not because of a certain product itself, but because of the great potential of the domestic e-sports industry.

After decades of development, the e-sports industry has developed rapidly after being officially listed as the 99th sport. According to preliminary estimates, the current scale of the global e-sports industry is up to 3.7 billion yuan. Last year, the peripheral brand Razor was valued at up to $1 billion, which is in line with Xiaomi's concept of "expanding the market". Therefore, Xiaomi is interested in the "E-sports" market, which will reach 100 billion yuan in the future.

The next question is why Xiaomi chose the keyboard?

@Peripheral pcwaishe He said that the three major items of e-sports include keyboard, mouse and headset. Among these three products, the keyboard is the one that is most likely to attract attention, create gimmicks and has a large space for personalization, while the mouse and headset have the lowest attention.

Therefore, the mechanical keyboard is Xiaomi's entry point into the e-sports peripheral market, but it will not be the end. It is also possible to launch earphone and mouse products in the later stage.

At present, there are rumors that the price of Xiaomi's mechanical keyboard will be 149-169 yuan in the future. If the design and materials are sincere, it will pose a threat to other mechanical keyboard brands between 100-300 in the market, while Cherry and Pirate Ship, which focus on high-end products, will be less disturbed.

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Current comments: 3 of which: visitor 0 blogger 0

Yi ancient and modern one

Nine years ago (2015-05-14) 0F

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All use notebook
- Yaxi stationmaster
  
  Nine years ago (2015-05-14) B1
  
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  @ Yi ancient and modern : Maybe bloggers don't pay much attention to peripherals. Although this book is popular, desktop computers are absolutely indispensable for program apes, games and high play. A handy keyboard is like a warrior's weapon, while the mechanical keyboard feel is far superior to the ordinary membrane keyboard, and even many network writers who use laptops need to be equipped with a mechanical keyboard to facilitate word coding; So the mechanical keyboard has always been the pursuit of peripheral enthusiasts, but the mechanical keyboard is too expensive, and it costs six or seven hundred at random. If Xiaomi really produces a cheap mechanical keyboard, it will certainly bring a sensation, which is why the industry pays so much attention.
  - Complete website of boke123 three
    
    Nine years ago (2015-05-15) Basement 2
    
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    @ Yaxi : I really don't pay much attention to it. No wonder it is so sensational. Xiaomi feels that the previous 360 has turned many expensive electronic products into cheap products, which is very good