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Published: Jun 11, 2024 -
6 min. read -
Sarah Berry Lead Web Marketing Consultant -
Sarah Berry is a Lead Web Marketing Consultant at WebFX . With more than 10,000 hours of experience, she offers practical insights and strategies you can use to grow your digital revenue. When she isn’t polishing her Time Magazine Person of the Year Award, she’s spending time with her flock of ducks.
How will AI Overviews affect organic traffic?
Why do AI Overviews affect organic traffic?
AI Overviews have an average height of 1764 pixels. For comparison, the average screen resolution is 1920 x 1080 pixels.
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Purpose: While Google wants to “continue to connect people to the richness and vibrancy of content on the web,” it also wants these snapshots to “help people quickly get an overview on a topic, with factors to consider and helpful information,” which alters the typical user web journey. -
Placement: AI Overviews appear before organic search results. In some cases, these snapshots appear before or after paid ads (as an aside, Google is developing ads for these AI-powered snapshots). -
Size: Google developed AI Overviews to “help [people] get more from a single search.” So, these snapshots have an average height of 1764 pixels . For comparison, the average screen resolution is 1920 x 1080 pixels.
How will AI Overviews affect other organic metrics?
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Optimizing for AI Overviews to maximize potential traffic -
Investing in conversion rate optimization (CRO) to improve on-site conversion rates -
Building omnichannel strategies to leverage multiple channels to generate online revenue
How much will AI Overviews affect my organic traffic?
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How to prepare for AI Overviews
1. Manage expectations
2. Improve SEO rankings
SGE “is rooted in our [Google’s] core Search ranking and quality systems.”
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Creating helpful, original content that aligns with your target audience -
Improving the on-page user experience, like through page speed improvements -
Developing shareable, unique tools, research, or studies that attract backlinks
3. Optimize for AI Overviews
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Acquire a Google Knowledge Panel -
Make content easier to read (our Readability Test Tool can help!) -
Use structured data , like LocalBusiness, Product, FAQ, and How To -
Strengthen E-E-A-T signals on content, like with citations, statistics, and quotes -
Support content with original multimedia, like custom videos and infographics -
Join Google Merchant Center (if relevant) -
Grow third-party mentions, like on directory sites or other reputable websites
4. Leverage conversion rate optimization
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Improving site or page usability -
Optimizing the checkout process -
Incorporating trust signals, like certifications and reviews -
Streamlining messaging for improved clarity
5. Diversify marketing channels
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Paid -
Email -
Social -
Online marketplaces
Adapt to Google’s AI Overviews with award-winning experts
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Sarah Berry is a Lead Web Marketing Consultant at WebFX . With more than 10,000 hours of experience, she offers practical insights and strategies you can use to grow your digital revenue. When she isn’t polishing her Time Magazine Person of the Year Award, she’s spending time with her flock of ducks. -
WebFX is a full-service marketing agency with 1,100+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more
Try our new free SEO checker at SEO.com
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Table of Contents
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How Will AI Overviews Affect Organic Traffic? -
Why Do AI Overviews Affect Organic Traffic? -
How Will AI Overviews Affect Other Organic Metrics? -
How Much Will AI Overviews Affect My Organic Traffic? -
How to Prepare for AI Overviews -
1. Manage Expectations -
2. Improve SEO Rankings -
3. Optimize for AI Overviews -
4. Leverage Conversion Rate Optimization -
5. Diversify Marketing Channels -
Adapt to Google’s AI Overviews with Award-winning Experts
![SEO Checker Tool](https://www.webfx.com/wp-content/themes/fx/assets/img/ctas/seo-checker-sidebar-cta-v2/seo-app.png)
Optimize Your Website Faster with SEO.com
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