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Published: Jun 13, 2024 -
11 min. read -
Savannah Swanson Lead Digital & Social Trends Writer -
Savannah is a content marketer with editorial experience spanning several businesses. Specializing in social media and marketing trends, she loves talking about the latest developments in online marketing. When she’s not writing, Savannah loves traveling, hoarding books and coffee mugs, and adoring her cat. Please don’t ask her about famous true crime cases, or else she’ll tell you all about her theories and get absolutely no work done.
What is an ICP?
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What is an ICP? -
ICP vs. buyer persona vs. target market -
Benefits of an ICP -
How to create an ICP that’s effective -
ICP best practices
Our digital marketing campaigns impact the metrics that improve your bottom line.
$10 billion
24 million
7.14 million
What is an ICP?
A closer look at ICPs
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Company size or number of employees -
A company’s average revenue -
Company industry -
Company location -
Company status or structure
ICP vs. buyer persona vs. target market
Buyer persona
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Age -
Gender -
Job title or role within the company -
Seniority -
Income
Target market
Benefits of an ICP
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Understand who you’re selling to and develop personas -
Focused marketing efforts -
Better product and service development -
Improved lead conversions -
Account-based marketing (ABM)
1. Understand who you’re selling to and develop personas
2. Focused marketing efforts
3. Better product and service development
4. Improved lead conversions
5. Account-based marketing (ABM)
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Industry data -
Company data -
Employee count -
Revenue
How to create an ICP that’s effective
1. Collect data from your current customers
Nutshell CRM
2. Analyze that data for any trends or similarities
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Industry -
Geographic location -
Revenue or income -
Company size and structure
3. Examine your findings
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Are these companies in the same industry or similar ones? -
What region are these companies in? -
What’s the average employee count? -
Are there specific products or services that are purchased or utilized more?
4. Create your ICP
ICP best practices
Talk to your customers
Revisit your ICP on a regular basis
We foster and form long-term partnerships so that your business has long-term results .
Over 90%
Build an ideal customer profile with the help of WebFX
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Savannah is a content marketer with editorial experience spanning several businesses. Specializing in social media and marketing trends, she loves talking about the latest developments in online marketing. When she’s not writing, Savannah loves traveling, hoarding books and coffee mugs, and adoring her cat. Please don’t ask her about famous true crime cases, or else she’ll tell you all about her theories and get absolutely no work done. -
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Table of Contents
-
What is an ICP? -
A Closer Look at ICPs -
ICP vs. Buyer Persona vs. Target Market -
Buyer Persona -
Target Market -
Benefits of an ICP -
1. Understand Who You’re Selling to and Develop Personas -
2. Focused Marketing Efforts -
3. Better Product and Service Development -
4. Improved Lead Conversions -
5. Account-based Marketing (ABM) -
How to Create an ICP That’s Effective -
1. Collect Data from Your Current Customers -
2. Analyze That Data for Any Trends or Similarities -
3. Examine Your Findings -
4. Create Your ICP -
ICP Best Practices -
Talk to Your Customers -
Revisit Your ICP on a Regular Basis -
Build an Ideal Customer Profile with the Help of WebFX
Maximize Your Marketing ROI
Try our free Marketing Calculator