#Case analysis # No advertising, 99% natural traffic, no signs outside the site, how to rank the top few keywords naturally on the home page?
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Since 2023, new links with the following characteristics have emerged in many categories: 1. Natural flow accounts for a very high proportion (90%+) 2. No or less advertising 3. Most of them have no traces outside the station 4. The ranking of natural keywords suddenly rose and remained stable in the top (including big words) 5. Natural keywords rank at the top of the home page (usually the top ones) There are many such examples. The following is a case of Asin: B0CF1LVL57——Its new product period is how to achieve almost no advertising, but can push the natural ranking of keywords to the top
This link is in Patio,The category of Lawn&Garden ranks more than 3000 and has been promoted for three months, which seems to be average.But it was in Patio before the launch of the new product,There are about 2000 Lawn&Garden products in the whole category (this product is not particularly powerful, but there are products in other categories, even hundreds of major categories) Traffic structure at the time of launch: natural traffic accounts for a high proportion, and many big words rank at the top of the home page Ranking of links: about half a month after being launched,About 2000 Patio, Lawn&Garden Screenshot of traffic architecture when it was first launched: there are few traffic words and almost no advertising words ABA ranked 3000 keywords, ranking 12 on the home page after half a month on the shelf.Blackstone grid accessories, as their main keyword, is representative to a certain extent (30% of the natural traffic of new products+40% now+). The word has suddenly risen to 12th place on the home page. From the perspective of ranking, this seller is more likely to drive sales growth by natural ranking of keywords than by natural ranking of sales growth.Take an example, for example, if you use the keyword "D" and "XXX", will the sales increase first, and then the keyword ranking will increase in an uproar.This is the reverse. This is corresponding to the method on the home page (software) of the keyword. Traffic changes when new products are launched: basically consistent with the trend of natural keyword ranking Flow change when new products are launched: it can be seen that the contribution of natural flow accounts for an absolute majority The ranking of Amazon's link BSR must depend on the sales volume. The natural traffic of new products without orders in the early stage is very low (this is not a problem that can be solved by burying words and writing). This product has gained so many sales since it first went on sale, and the ranking of natural keywords is a result. We all know that the search traffic in the site is a very important source of traffic.
In turn:
1. This keyword has generated a large number of orders 2. Use keywords to go to the homepage software
There are three ways to get such rankings and sales:
1. Outside the station 2. Brush D 3. After keyword ranking is improved, the number of orders will be increased in turn The first "out of station" can be basically eliminated. There is no obvious out of station trace, and the keywords can only be found by continuously doing out of stationobviouseffect; The second "brush D", this also has no obvious track, the early reviews of new products are from vine, even if there is a brush D, the cost of avoiding reviews is too high, and the rate of retaining reviews should also be controlled, and the proportion should not be very high (at present, only vine's reviews with pictures and videos) So the only way left is to use keywords on the home page. Other evidence of using keywords on the home page: After 35 days on the market, the wish list ranked 10th, which is very similar to the logic of the home page of the keyword.The following is a screenshot of the wish list page that has been launched for one month: About background ABA data, only the top three in the ranking list can be displayed.From its traffic architecture, it can be seen that the seller focuses on the keyword blackstone grid accessories, which corresponds to B0BVMGNK5B (ranking 900 in the major category), which accounts for the largest number of hits in ABA. Therefore, this promotion is not enough to appear in ABA, so it is not easy to trace the source of this. Attention should be paid hereFor example, the third ranked asin click sharing for the keyword blackstone grid accessories is 6.25%, and there is no corresponding competitor in the top three.That doesn't prove that the click sharing of this product is low. Maybe the competitive product we analyzed ranked fourth, with 6% click sharing. This seller has done a little better.The reason is that the pace of new product promotion is very good,The flow layout of the product has been completed before the peak season such as Thanksgiving Day, and the flow in the peak season has been wiped off. Other analysis dimensions refer to:
1. Check whether the FBT/Frequently rough together has traces of bundling other products (the home page software on the keywords needs to be purchased additionally) 2. Whether there are keywords+brand keywords in the search term drop-down box (as an auxiliary reference, whether competing products have this behavior) 3. Whether there is small size and brush selling behavior 4. Use ABA's click sharing ranking to analyze.If the click sharing is abnormally high and the conversion sharing is low, it is likely to use the keywords on the home page software 5. Whether the product has the traces of being dealed and made outside the station (continuous connection outside the station, 2-3 weeks+) 6. Combine zombies, seeds, and small card operations (violent promotion, top review) 7. Private domain traffic.Facebook，Independent station,Tiktok and ins have accumulated their own fan groups, which can be used in the early stage to make links quickly grow To sum up, the approximate rate is achieved by using the method of home page software on keywords,It can be realized by software to continuously provide click and purchase to drive traffic (the number of click and purchase is a relative concept, which is related to category competition and keyword competition).After keywords are posted on the home page, if they are not converted, they will easily fall off. I think they will also be used with some means such as exemption (there is no enough evidence to analyze the current data), discount (the price was once reduced to 13.99 dollars) to maintain the conversion rate of products and supplement the quantity.
A little bit of thinking, throw a brick to attract jade, I hope it can help everyone.
Terminology literacy: keywords on the home page The principle of keywords on the home page: generally, the software simulates the buyer's account, searches for product keywords, and then locates your product for additional purchase.This process usually lasts for many days or even weeks. Through this operation mode, Amazon will be guided to judge the quality of your products.Amazon judges the pros and cons mainly based on the weight of keywords and exposure of links, as well as the conversion rate of products on these keywords.Therefore, generally speaking, this service will be used together with the S list.Some service providers' software can also make Amazon not include these clicks, so as to avoid background data exceptions, thus improving the security of account operations.
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