#Case analysis # How to play non-standard products with low customer price and how to stabilize the ranking. Recently, the two year old products have gradually dropped from 10+to 20-30 in the small category. A lot of research has been done, and two precise long tailed words have been selected, which can be accurately printed on the home page. The transformation is general,ACOS has exploded. I don't know how to optimize it.
Post twiceTopped twiceRecommended onceQuality points: 1 star41 post reply interactionsHistorical exchange heat 85.37%Historical communication depth 0%
Non standard products, with low customer price, have been an old product for two years. Previously, because it might catch up with the trend, it exploded in two months, and once became the top 3. At that time, there were not many competing products, with a price of 12.99. It sold for half a year. But as time went on, there were more and more competing products, and the ranking slowly dropped to about 10 in the subcategory. I wanted to keep it steady, and killed every month, and the price in the middle dropped sharply,If it drops to 6, the second kill ranking will rise several places, but it is not obvious, and it is a loss.It is also difficult to raise prices after price reduction. Recently, I gradually dropped from 10+to 20-30, and studied a lot. I selected two precise long tail words, and printed them on the home page,ACOS has exploded. I don't know how to optimize it. The core words are a bit extensive, and the front row is occupied by big sellers, which is difficult to squeeze in and difficult to transform.At the same time, several groups of small words were opened for extensive advertising, but the transformation was not effective.The more detailed you do, the more confused you become
At the same time, we have studied the data of top20. Most of them are high in natural digits,The SP advertising space checked by SIF is either not available or very backward. Natural traffic accounts for the majority, and advertising traffic only accounts for about 10% (attached figure). Are they all outside the station?
In my case, the natural traffic is only 10, the advertising traffic is 30, and the other 60 are all recommendation traffic. I don't know what's going on. The advertising is flying, and the natural traffic is getting less and less.As advertising shrinks, the number of units will drop, and the natural traffic will not increase. 1. How to optimize the low unit price of non-standard products and how to pull back the ranking? 2. The top 20 competitive keywords are ranked high without advertising, occupying the position.How does this work? Come here to update. This week, all the advertisements stopped and tried out of the station. The results were very good. The ranking also came back. Next, we tried to stabilize it.
No relevant results found
Invited:
14 replies
Stupid sheep noih-If you think what I said is wrong, then you are right.
We have a brief discussion in the group, and the conclusions are as follows.The answer comes from Alex. He didn't answer the identity of the owner. I will help him to send it.
Alex and Meng Xiang agree: 1. This link says $12.99, but the current transaction price is about $7, indicating that the market is being rolled; 2. The CVR of all advertisements is 10%, but only 7.22% in the last seven days; 3. The advertising budget for seven days is 171.72 dollars, with an average of 25 dollars a day, but there are nine activity groups Our conclusion is that we used to be lucky, but we should die now
Alex's advertising suggestions: Now let's analyze how I would deal with this matter if it were me: 1。According to the actual data of CPC and CVR,The CPA is about $9, that is, the cost of an order is $9. The transaction price of $7.46 is assumed to have a gross profit of 20%, and the gross profit of an order is about $1.5, that is, seven orders can offset one advertising order, and the proportion of advertising orders needs to be controlled within 15%; 2. I have prepared a lot of goods for this product, and I should do it anyway. Now there are about 30 small categories, with about 3 ads a day, and the proportion of advertising orders may be 80%. (In contrast, my natural flow is only 10, advertising flow is 30, and the rest 60 are all recommendation flow. I don't know what's going on. The advertising is flying, and the natural flow is getting less and less.The number of advertisements will decrease, and the natural traffic will not increase), so this link only has 4 to 5 orders a day. Our goal in the first stage is 15 orders. Based on 85% of the advertising orders, 13 advertisements need to be issued a day, that is, 117 dollars of advertising needs to be issued every day; 3. If you can spend so much money in one day, the advertising campaign will be reduced to an activity with the largest number of orders, so as to meet the growth of the number of orders first. The best advertising has 13% CVR
My personal question: In the first picture, the third advertisement 807 clicks 29% IS is ASIN Target or a small word?I bet it's ASIN Target. They all say it's a small word.
Now scanning the code to join, more than 190000 cross-border e-commerce people pay attention to
today, Information is vast and time is fast. Desire for the brand, respect for the mission, Only diligent people can grasp the pulse of the times. Be bold and diligent, Live up to the glory of youth.
1. Community certification respondents can participate in the onlookers free of charge (only public paid questions are allowed), and they can participate in the onlookers' replies and participate in the exchange and interaction of replies only after they have selected the answers (i.e. enter the publicity period).That is, those still displayed as "Expiration time..." have not entered the publicity period, and you cannot view the reply content temporarily.
2. If you do not see the content of the watched posts in time after the reward offer, you can find it in the list of community users' personal details page: click "Personal avatar" in the upper right corner to find the "Watching Record", where there is a list of all the watched posts, and click to enter to view them.
3. The benchmark fee for regular users to participate in the onlookers is related to the amount of paid questions, the order of onlookers, and the number of onlookers: (1) The higher the bonus for asking questions, the higher the benchmark fee for onlookers; (2) For example, if the number of onlookers increases by 5, the benchmark fee for onlookers will increase by 0.5 yuan.That is, the earlier you participate in the onlookers, the less you will pay for them.
4. 10% of the onlooker fee will be paid to the post owner who initiated the question, 40% will be included in the question bonus and shared by the selected answer respondents, and the remaining fee will be included in the platform management and maintenance fees.
5. The excellent quality of questions can attract more people to participate in the onlookers to share the expenses of paid posts.
6. Private reward posts (those that do not offer reward answers publicly) are currently limited to post owners, respondents who participate in the reply interaction (those who reply before the answer selection period), and users with high activity prestige value. After the post enters the publicity period, you can view all the replies under the post.The best answer is that those who participate in the reply after the selection period cannot view all the replies of this post.Thirty days after the end of the private reward post, the "know it all" community can select appropriate content to push through appropriate channels.
I read in detail, fully understand and agree with all the contents of the following original statement, and will abide by it:
1. About "works": 1.1 It refers to the original intellectual achievements protected by law in accordance with the Copyright Law of the People's Republic of China and other relevant laws and regulations. 1.2 The form of the work can be recognized by the "know it all" community, such as text, pictures, audio or video. 1.3 My "work" is usually displayed in the form of posting, replying and commenting in the "know it all" community. 1.4 In this statement, I refer to "individuals" or various "organizations" formed by companies, associations and organizations, which are collectively referred to as "I".
2. Original statement: 2.1 I guarantee that the published works are created by me and I have the right to publish them, or I have obtained the legal, effective and complete authorization of the original obligee. 2.2 If the work I published cites the work of others, I will negotiate with the original obligee in advance and obtain authorization consent, and explain the source of the quoted content in my published work.In case of any dispute, the "know it all" community will not and cannot intervene in the dispute resolution between myself and the authorizer.
3. I understand that I will not make an original declaration for the works in the following circumstances: 3.1 The plagiarized or plagiarized works, or the content of the composition elements of the works (such as voice, music, pictures of video works) that have not been legally authorized, resulting in ownership disputes; 3.2 Quote the content of others in large space, or create the main content for others, or use the content of others through sorting, patchwork and other forms. 3.3 Translation content: translation content not authorized by the author. 3.4 The results themselves are not works, or are not protected by the Copyright Law of the People's Republic of China, such as laws and regulations, resolutions, decisions, orders of state organs and other documents of legislative, administrative and judicial nature, current affairs news, calendars, universal tables, universal tables and formulas; 3.5 Contents of marketing nature; 3.6 Works under non exclusive license or agency; 3.7 Pornographic and vulgar content, violent content, false information and other content; 3.8 Other contents that violate laws, regulations, policies, public order, good customs, and social ethics, violate the "know it all" community User Agreement, or interfere with the normal operation of the "know it all" community and infringe the legitimate rights and interests of other users or third parties.
4. Special statement: 4.1 I understand and agree that the "know it all" community has the right to immediately suspend, suspend or stop the community user qualification, and deal with me and my published works in accordance with relevant agreements and rules if the following circumstances occur;Suspend the settlement of funds to my collection account;At the same time, the "know it all" community has the right to deduct the remaining funds in my user account as liquidated damages or damages and not return them. If the remaining funds are not enough to offset the liquidated damages or damages, the "know it all" community has the right to continue to claim compensation from me: 4.1.1 My behavior violates the "know it all" community User Agreement or relevant agreements; 4.1.2 The work published by me has been illegally investigated by the administrative and judicial authorities or complained of infringement by a third party, which has not yet been resolved; 4.1.3 Without the prior written consent of the "know it all" community, I will inform any other third party of the information that the "know it all" community has not opened to all users; 4.2 I understand and agree that when I voluntarily propose or the community proposes to suspend the Answerer Certification, the relevant fees for the Answerer Certification need not be returned to me. 4.3 I agree with the reward rules of the community and am willing to cooperate in the implementation:https://www.wearesellers.com/question/6492。 4.4 I agree that I shall be solely responsible for any claim, demand or loss claimed by a third party due to my violation of this statement or the user agreement, community guide, management rules, announcement guidelines and other contents according to the community management rules, and have nothing to do with the "know it all" community;If the "know it all" community suffers losses as a result, I should also compensate for them.
5. The content of this statement also includes the relevant statements, agreements, community guidelines, management rules, announcement guidelines, etc. (collectively referred to as "original statements") about original statements that may be continuously released by the "know it all" community.The above contents will become an integral part of this statement once officially released.
Before paying the onlooker fee, please review the onlooker rules in detail and understand the potential problems.1. The post owner paid for the question, and you can watch it after paying for it.2. Risk tip: once the spectator fee is paid, it cannot be canceled or returned. There may be no standard or ideal answer on the reward card.3. The onlooker fee will be distributed to the poster owner by 10%, and the rest of the onlooker fee will be included in the reward amount.The answers to the questions will be displayed after the reward is offered.Do you want to continue watching?
count down:fifteen
The scientific world of cross-border e-commerce people, True knowledge and insight, Delighted or joyful gentleman's struggle. See wisdom, see temperament.
The copyright of the original content of this site belongs to the author and all the people who know it. Without the permission of this site, it is prohibited to reprint it in any form.
