#The relationship between super topic # selection and keywords?Can the selection be separated from the key words?Now the product development is ready to remove the keyword analysis in the development table. From the perspective of operation, keyword analysis is very important
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As shown in the question, the recent development in the company intends to remove the keyword.The original development form includes market analysis, competitive product analysis, keyword analysis, and profit analysis. Now the development plan is to remove the keyword analysis?
From an operational perspective, keyword analysis is still very important. Then the question arises. Is keyword analysis important for product selection?What information can we get from keyword analysis? PS: The wording is not good. It probably means that keyword analysis should not be removed.
First of all, keyword analysis is one of the modules of big data model selection, while big data model selection is not a general selection method, Therefore, if your company has a more appropriate selection method, it hasIf you don't plan to rely on big data selection, you can ignore keyword analysis。 (For the sake of anti spam, add a word that does not mean that the keyword analysis module is useless) However, the role of keyword analysis, in fact, when it comes to subdividing this module, is also in many ways (Of course, the following is only based on the analysis of unfamiliar categories. The categories already familiar and experienced in operation need to be analyzed differently) ① In the analysis of big words, we should generally look at: Search volume (ABA ranking) - used to judge the market volume Growth decline trend - used to judge the entry time and approximate operation cycle Number of search results for product categories - used to determine market saturation The competition on the first 3-5 pages is used to judge the difficulty of early operation ② For accurate word analysis, what you need to see is generally: Search volume (ABA ranking) - used to determine the precise number of users The competition status in the first three pages is used to judge the competition level of competing products and evaluate whether you are sure to rush to the front row after entering the arena Advertising status - used to judge the effectiveness of in station traffic for operation promotion and plan the direction of cpc investment ③ For accurate long tail (product attribute adjunct) analysis, what you need to see is generally: Search volume (ABA ranking) - used to judge the demand degree of precise users for a certain attribute of the target product Monopoly coefficient - used to judge whether there is room for entry of this keyword as a selling point Product difference - used to judge the feasible direction of making difference based on a certain attribute Generally speaking, the above three are just about enough. Occasionally, we also need to look at brand words as keywords. This is just to look at monopoly. In rare cases, we also need to look at whether certain keywords are registered as trademarks to prevent complaints of infringement.
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