What if the first two are bad reviews?Do you have any friends who have encountered this situation?
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A new product, white hat!In fact, the green label has also been issued, but it has not been received yet. Maybe the product is too voluminous, and there is no comment on how many orders can be issued every day in the early days. Now there are two bad comments, one is one star, and one is three stars. I don't know whether it is a product problem or someone else's spoofing!
If you want to score, it is estimated that you need to write many good comments in a short time, at least 8-10 to offset the bad comments, but it is difficult to write so many comments in a short time!
Now there are almost no orders every day. It will take at least 10 days or more for new products to receive 8-10 comments. That is, there are almost no orders in these ten days, which is fatal for new products!
I don't know how to deal with people who come first when they meet with bad comments, if they can't delete bad comments!
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Can smoke cats-Welcome VX: hzwswz to exchange experience (Amazon has 7 years of operating experience, and the name of Zhihu/official account is the same)
Let me share my personal views. First, there is a bad review. If the score drops too much, it will definitely affect the conversion rate.At this time, the advertising auction price should be lowered first, and the advertising position should be adjusted to a lower position (the specific position should be judged according to the position conversion rate and comprehensive competitiveness of Existing).Stabilize the click rate and leave time to deal with bad comments.If the original bidding is maintained, the original advertising space will be reserved.When the poor comments come, the exposure is still about the same. The number of clicks becomes less, and then the conversion is reduced.If the original advertising space is maintained, the actual deduction of CPC will only become higher and higher, and the advertising performance will become worse and worse, a vicious circle.
Second, the advertising CPC has been lowered. Remember to lower the selling price again, open a higher coupler than before, and try to keep the conversion rate as stable as possible。The bad reviews, especially the one star and two star reviews in the new product period, have a great impact.It doesn't matter if you lose a little profit. It may take you ten days and a half months or even a month to remedy the white hat game.It takes a lot of time and energy.We need to find a way to continue to issue orders under the influence of deadly bad reviews, ensure that the number of orders is stable every day, and maintain the conversion rate at a certain number. Over time, your ranking will move forward and the advertising effect will improve.
Third, you can use Tianji horse racing. When you reduce the price and make a big discount,You can select some products that have competitive advantages for you and rank slightly higher.Go to make a decision on them in the middle of the night and stop before going to work to avoid vicious competition.
In general, the conversion rate is stabilized through advertising space, price and promotion means.It is only a temporary measure to maintain the conversion rate at the expense of profits. At this time, deal with the bad comments as soon as possible.
The simplest and rudest way to deal with bad comments is assessment.In the new product period, there is a bad review, and the score has been downgraded to a higher level, so you can get three or five rating reviews and pull up the score.However, the evaluation risk is very high.Even if the local real person places an order, the risk is relatively small, and you may also receive an email from Amazon that manipulates comments.If it is pure white hat, it will take a long time to evaluate it through promotion.
At the same time, try to find out if you can find the information of the poor seller in the order or return, and carefully try to contact and delete the poor seller.
Of course, there are two main reasons for negative feedback.The first is the product quality, the second is the product itself (use problems, personal feelings, etc. caused by unclear or inaccurate instructions or text), so the quality control in the early stage;Through the analysis of review during market research - optimizing listing copy to guide buyers to use more correctly and better design pictures to improve click through conversion rate.Through analysis and review, realize micro differentiation, match auxiliary accessories, improve the manual, etc;Participating in vine program, sharing asin upload product review with European stations, etc., are all effective means to prevent negative reviews.
In the new product period, try to issue orders and accumulate reviews as soon as possible.The review base is large. One or two 1-star and 2-star poor reviews can't make much news.
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