How to deal with the problem of poor product evaluation?Amazon's built-in brand - buyer evaluation or software use?Improve the retention rate and hedge the negative rating?Or a service provider?
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The building owner has been working for Amazon for about half a year, and only learned the practices in the station.Because of Amazon's large-scale investigation and punishment of violations in 21 years, its usual operations have always been conservative.It is regarded as the seller of An An Fenfen.After doing this, the product evaluation will encounter some problems, that is, the product review will have some unreasonable negative comments.So how can our sellers optimize their poor reviews?
Amazon's built-in brand - buyer comments
Or is it the use of evaluation software?Improve the retention rate and hedge the negative rating?
Or a service provider?In fact, I am against service providers because they are all gray products. I am still worried about account security, and I hope to stick to the pure white hat all the time.
The building owner can only think of these methods, but he has not operated them, and he is not very clear about how to operate them. For example, Amazon's built-in brand - buyer evaluation, is it to tell customers that they are not satisfied? Can you apply for a refund?In any case, it is absolutely impossible to modify the evaluation, that is, to give the customer a refund. Does it depend on his mood whether he changes the evaluation or not? I hope the gods can give some reasonable, compliant and safe suggestions on how to deal with the problem of poor product reviews.thank!
1、 Brand - buyer evaluation This method is similar to the website letter. Do not mention the sensitive words such as review, and do not let the buyer modify the comments, cash returns, discounts, coupons, etc. in any way to induce customers. It is suggested to say that a refund should be made and reissued to you within XX days. After the buyer returns the information, it should be reissued immediately, so that the buyer still has an impression after receiving the goods, which can improve the probability of changing the comments,If expedite is selected for delivery, the buyer can receive the reissued goods within two days In this method, half of the buyers will change their comments after receiving the products. If they have not changed, they can open the dialog box to continue to communicate with the buyers. They can ask whether they have received the goods and whether there are quality problems. Please reply when they have received the goods. We sincerely hope to become a brand you trust IIMore effective and safe methods for urging evaluation and avoiding bad evaluation: Method 1: After sales card evaluation, after-sales QR code, the kind that does not induce comments, with a retention rate of about 3%: Amazon basic cards can be referred to. This is the original script: Thank you for your purchase！ We would love to hear your feedback！ Amazon Basics is committed to delivering great quality products for an exceptional value. To ensure we continue providing the best customer experience possible，please consider writing a customer review to share your experience.
review link：XXX Impact: It has been 3 months and is safe at present Method 2: Amazon backend request a review Go to the store 3-4 weeks after the order payment is completed. For example, if the customer is dissatisfied with the use of the product, he or she will return the product within 3 weeks. If there is a defect, he or she will return the product within one week. So we can try our best to avoid bad comments during the 3-4 week period. Another is to request during the daytime or in the morning in the United States. The effect is better Impact: Amazon officially recognized the formal way to get comments, security Method 3: Seller genie, or JS, mass email for comments Impact: Without comment guidance, security Method 4: Amazon Vine plans to register its own products, and the quality passes the standard. Basically, the delivered products (30) can get 4-5 stars' praise, and the average evaluation with pictures or videos is one or two Impact: Amazon officially recognized the formal way to get comments, security Method 5: Send postcards offline, give favorable comments and return them to the commission, and one evaluation will cost about 200-300 RMB Impact: safe and long-term Method 6: Collect buyer's email comments Impact: safe and long-term 3、 The service provider usually deletes the negative comments by email or provides compensation to the buyer. We can do this ourselves, that is, let the service provider check the negative comments email and send their own emails
Check the buyer's email address with the service provider. A 100-150 will have the corresponding order number and the buyer's name Email title: free trial, questions about Amazon products you purchased, etc 1. The content of the email can not mention the deletion of bad comments, but check the buyer's historical review records and the products that he has left good comments on. As the seller of that product, first say that an upgraded version of the product can be tried for free, if there is a reply, you can ask for the address and contact information, and then call to sincerely apologize, refund+free products, etc,Let them delete comments 2. If there is no reply, then wait a few days and change the email. As the seller of your product, thank you for pointing out the defects of the product. However, the bad comments on the new product period have too much impact on the product promotion. Offline follow-up can be more straightforward.In addition to full refund, more compensation can be provided, which can be a gift card of US $20-100 (refer to the product unit price), or PP transfer
1、 Brand - buyer evaluation This method is similar to the website letter. Do not mention the sensitive words such as review, and do not let the buyer modify the comments, cash returns, discounts, coupons, etc. in any way to induce customers. It is suggested to say that a refund should be made and reissued to you within XX days. After the buyer returns the information, it should be reissued immediately, so that the buyer still has an impression after receiving the goods, which can improve the probability of changing the comments,If expedite is selected for delivery, the buyer can receive the reissued goods within two days In this method, half of the buyers will change their comments after receiving the products. If they have not changed, they can open the dialog box to continue to communicate with the buyers. They can ask whether they have received the goods and whether there are quality problems. Please reply when they have received the goods. We sincerely hope to become a brand you trust IIMore effective and safe methods for urging evaluation and avoiding bad evaluation: Method 1: After sales card evaluation, after-sales QR code, the kind that does not induce comments, with a retention rate of about 3%: Amazon basic cards can be referred to. This is the original script: Thank you for your purchase！ We would love to hear your feedback！ Amazon Basics is committed to delivering great quality products for an exceptional value. To ensure we continue providing the best customer experience possible，please consider writing a customer review to share your experience.
review link：XXX Impact: It has been 3 months and is safe at present Method 2: Amazon backend request a review Go to the store 3-4 weeks after the order payment is completed. For example, if the customer is dissatisfied with the use of the product, he or she will return the product within 3 weeks. If there is a defect, he or she will return the product within one week. So we can try our best to avoid bad comments during the 3-4 week period. Another is to request during the daytime or in the morning in the United States. The effect is better Impact: Amazon officially recognized the formal way to get comments, security Method 3: Seller genie, or JS, mass email for comments Impact: Without comment guidance, security Method 4: Amazon Vine plans to register its own products, and the quality passes the standard. Basically, the delivered products (30) can get 4-5 stars' praise, and the average evaluation with pictures or videos is one or two Impact: Amazon officially recognized the formal way to get comments, security Method 5: Send postcards offline, give favorable comments and return them to the commission, and one evaluation will cost about 200-300 RMB Impact: safe and long-term Method 6: Collect buyer's email comments Impact: safe and long-term 3、 The service provider usually deletes the negative comments by email or provides compensation to the buyer. We can do this ourselves, that is, let the service provider check the negative comments email and send their own emails
Check the buyer's email address with the service provider. A 100-150 will have the corresponding order number and the buyer's name Email title: free trial, questions about Amazon products you purchased, etc 1. The content of the email can not mention the deletion of bad comments, but check the buyer's historical review records and the products that he has left good comments on. As the seller of that product, first say that an upgraded version of the product can be tried for free, if there is a reply, you can ask for the address and contact information, and then call to sincerely apologize, refund+free products, etc,Let them delete comments 2. If there is no reply, then wait a few days and change the email. As the seller of your product, thank you for pointing out the defects of the product. However, the bad comments on the new product period have too much impact on the product promotion. Offline follow-up can be more straightforward.In addition to full refund, more compensation can be provided, which can be a gift card of US $20-100 (refer to the product unit price), or PP transfer
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