Teach you ten moves, how to deal with competitors' attacks (ten moves technical theory)
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Amazon's vicious competition sets up peers
The behavior of taking advantage of loopholes in the system to adversely affect competitors so that sellers can benefit themselves. The classic vicious competition includes keyword filling, camouflage, purchase of links, purchase of spam links, etc.
Why Amazon sellers will engage in vicious competition and frame their peers?
Amazon sellers are facing fierce competition and rapidly changing market. In order to gain more traffic to increase sales, they will use vicious competition to attack competitors.
Know yourself and know your opponent to win every battle. The following are the vicious competition strategies of Amazon's bad sellers:
01 Claim for false infringement
Amazon is very sensitive to infringement, which gives many bad sellers an opportunity to report their competitors maliciously, leading to the investigation of their stores. Although there is no problem with their competitors' stores, during the investigation, the investigated sellers cannot sell their products, and the bad sellers can take advantage of the opportunity to make profits.
How to solve and prevent:
It is recommended that the seller apply to Amazon for blocking the users who report. Although the other party may only register a small account to report, Amazon must pay attention to this problem to avoid this behavior happening again.The brand registration can also prevent complaints.
02 Malicious click on the seller's PPC advertisement
The seller in the above figure suspects that this is a malicious attack by a competitor, which consumes his advertising expenses. When the advertising expenses are consumed, the seller's advertising can only be taken off the shelves.The seller didn't increase the sales volume and paid the advertising fee for nothing. The competitor still has a chance to take advantage of it.If you encounter similar problems, it is likely that it is malicious clicks from competitors.
How to prevent and solve:
Appeal to Amazon customer service, apply for investigating such malicious competition, improve awareness of prevention, check advertising reports frequently, or use PPC intelligent risk control.It is possible that malicious clicks will also improve the seller's ranking, and Amazon will also make a judgment on the sudden surge of clicks. If Amazon finds that this is a malicious act, it will return the advertising fees lost by the seller due to invalid clicks, but it is possible to get back the advertising fees of ineffective clicks only by opening a case, or it may not get back a penny.
03 Change the product category, picture, ASIN
The seller will find that their products are suddenly in the wrong category. That is because competitors will pull the seller into the wrong category or even change it to the adult category, resulting in the seller's account being blocked. Bad sellers will also put the seller's products into another category to create a new listing, because Amazon will automatically merge ASIN, which will also be blocked.
If you find this situation, you should immediately close listing, leave evidence and immediately report it to Amazon for appeal.The best way to prevent this kind of situation is to check the content of bad comments frequently, and take timely measures to prevent bad sellers from being given opportunities.
Some sellers find that the product image, title and other contents of the listing interface have been changed. The most common method is to delete the remaining six images, and then only one image remains. If the seller does not find out in time, the other party may directly change the image. This situation is basically intentional with the seller, which will greatly damage the seller's sales and account health,It is likely to result in being blocked.VC (Vendor Central) sellers with high weight may upload bad pictures on the product page, change the product description, and Amazon will permanently delete the products of the entire store after identifying them.
Faced with the problem that the picture has been modified, the seller should immediately check the Amazon system report to avoid affecting the shopping cart and product display, and then immediately open the case.It is necessary to take precautions in advance. The best way is to register the brand of the product. With brand ownership, competitors will not be able to do anything more. The platform can also better and faster defend the rights of sellers.
In addition to modifying pictures, bad sellers will also add some forbidden words on the title to make their products off the shelves, or even their accounts closed. For example, adding some words such as SM and SEX, which describe adult products, will be found by Amazon Filter, resulting in the number closure. Those who sell underwear and stockings will often encounter such malicious competition.
How to prevent and solve:
The seller should pay close attention to the content on Amazon account.If you find that someone has changed your password, please change it immediately and notify Amazon.
In the face of adverse seller's response, the seller needs to leave as much evidence as possible and pay more attention to the change of his account. When he finds that the situation is wrong, such as "inconsistent with the description" and other similar comments appear in the product evaluation, the seller needs to check whether the listing has been changed. If it is changed, immediately close the listing and immediately report to Amazon.
04 Counterfeit Product Review
If a competitor leaves a lot of favorable comments to the seller, the review system will think that it is left by the seller at his expense, which will lead to the closure of the seller's account, and possibly purchase products, and then leave very inaccurate reviews, feedbacks and Q&A (mostly negative, inconsistent with the real situation), which will be very difficult to remove.
How to prevent and solve:
In such cases, the seller needs to respond to the negative comments in a timely manner and take measures to deal with these negative comments. Similarly, if the negative comments that are seriously inconsistent with the facts are found, please report them to Amazon immediately.
05 Create fake inventory list
Competitors will sell poor quality products to buyers by using the same ASIN as the original product, and buyers will leave a negative comment on the original product link after receiving the goods.
How to prevent and solve:
Once Amazon is provided with convincing evidence that the seller has provided counterfeit products, Amazon will suspend or terminate the account according to its anti counterfeiting policy.However, this process will be very time-consuming. During this period, fake sellers may impersonate sellers to do some sales.If the seller finds something wrong, immediately inform Amazon.Amazon is working on a more advanced project.It is called zero project, which aims to provide greater protection and autonomy for brands in the fight to defend their intellectual property rights, so that they can achieve zero forgery in the market. At present, zero project only serves sellers who have registered their brands.
06 Goods not received
The seller clearly delivered the goods, confirmed that the goods were still intact when they were delivered, and also saw that the waybill information had been delivered successfully, but received feedback from the buyer that the product had not been received, or that the product had been damaged when it was received. This cannot be ruled out that the real buyer encountered this kind of situation, of course, it is very likely that the seller framed it.Since the self delivery seller will choose USPS which is cheaper than UPS and Fedex, because USPS does not manage this aspect well, the seller is more likely to be framed.
How to prevent and solve:
If you encounter a similar situation, don't take the risk of getting a bad review to let the buyer find a courier, refund directly and pay more attention to the buyer in the future.Find a reliable express company, buy insurance, or become an FBA seller, and let Amazon take full charge of the delivery and return of goods.
07 Use Amazon 999 to buy out inventory
When the competitor purchases 999 items and the seller's inventory is less than 999 items, Amazon will correct the available quantity to the current exact quantity in the warehouse.This method can check how much inventory the other party has.Competitors can buy all the inventory of the seller at one time, and then the seller can sell without inventory. During this period, they can get a buy box or increase sales, and then return the goods with various false reasons, such as the seller's product is defective, and the product description is seriously inconsistent with the listing.
How to prevent and solve:
It is recommended that the seller register his own brand in Amazon Brand Registry. Secondly, the seller can suggest to Amazon that he can increase the option of how many goods each buyer can buy at most, or limit the purchase inventory percentage. If he needs to buy more, the buyer needs to apply for a code from the merchant. The seller can send a code to trusted buyers so that they can buy more products at one time,Or do not provide the option of purchasing too much inventory at one time to the newly registered account.
08 Malicious co selling and purchase
There is also malicious co selling. This kind of seller pushes the price very low and grabs the Add to Cart. When the buyer buys the product, the seller sends empty packages to the buyer, who will leave a very bad comment on the original link of the product.There is also the malicious purchase behavior of bad sellers. Bad sellers will find similar products in the Facebook celebrity promotion group and add a large number of shopping carts, which will reduce the listing weight of sellers.They will also collect product coupons and website codes, which will be released by celebrities. This will lead to products being sold at low prices, and sometimes 99% off. Good people sellers will lose a lot.
Solution:
In this case, the seller needs to complain to the seller immediately and provide evidence. At the same time, the seller needs to communicate with the buyer to explain, hoping that he can understand and remove the bad comments. Amazon will close the account of the bad seller after finding out the truth.For malicious purchase, the seller needs to set the number of times to use the coupon. After a certain number of times, the coupon will become invalid.
09 Malicious complaints violate the rules
Similar to the complaint about the seller's infringement, the non-performing seller will complain to Amazon that the seller violated Amazon's rules. Amazon will remove listing after receiving the complaint, and it is possible to restore listing after investigation. During this period, the non-performing seller will have the opportunity to sell her products.
If responding to:
The seller needs to contact Amazon customer service immediately and prove his innocence.VAT invoices and supplier receipts must be kept and submitted to Amazon for rights protection.
10 Betrayed by acquaintances
Amazon sellers found that their products were being co sold, and then unexpectedly found that they were once employees. Because former employees were very familiar with the seller's products, they established the same product supply channel, which affected the original seller's sales
How to deal with:
In this case, the first thing that will be affected is the state of mind. After all, it is betrayed by the employees who have been taught by themselves. It is recommended that sellers sign an agreement with their own employees to not engage in Amazon related work matters after leaving the company, or not be allowed to act in conflict of interest with the original company
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