What should Amazon do when it creates goods that are always segregated?

01 Helplessness of frequent warehouse separation When creating a delivery plan, many Amazon sellers found that the plan was divided into two or more delivery addresses. This is what we call warehouse splitting. Warehouse division, also known as "distributed inventory configuration", Amazon will

2023-02-08 11:46 nine hundred and seventy-one comment

Essence: How to choose the best advertisement according to different advertising purposes

In Amazon's three major CPC advertising systems, different advertising types play different roles. We need to select the most appropriate advertising type according to our own goals to maximize the effect of advertising. No matter what type of advertisement, it will lead and increase the product

2023-02-07 14:16 six hundred and fifty-eight comment

How to know whether the conversion rate of your product is high or low?

One question I am often asked is: What should I do if my advertising conversion rate is low? This problem is a headache that we often see. Today, we mainly judge whether the conversion rate of advertising is low or high, the factors that affect the conversion rate, and how to improve the conversion rate

2023-01-12 09:34 three hundred and seventy-five comment

How to deal with the sudden drop in orders during the Christmas holiday when the advertising is outrageous?

The annual Christmas holiday has come. From December 20, there will be holidays in succession, especially for schools. At this time, the whole family will go out to travel and have fun together. Christmas and New Year's Day are close together, and most of the working hours are on January 5. So, in December

2022-12-28 11:25 two hundred and thirteen comment

[Amazon] How to choose the best matching method for long tail words

We generally classify keywords as: big words/category words, attribute words, long tail words, holiday/peak season words. Among them, long tail words are often words with one or more attributes, which need to be very clear and belong to the most accurate words. Its feature is that the search volume is small, but the conversion rate is

2022-12-26 15:25 five hundred and sixty comment

Essence: An article to understand Amazon's new CPC advertisement

01 Definition of advertising data indicators The following are the core indicator dimensions of advertising data. You must be familiar with them to know how to solve different advertising problems. Core advertising indicators: Impression Clicks、CTR、CVR、ACOS、TACO...

2022-12-25 19:40 four hundred and twenty-nine comment

Wrong, all the pivot tables you made for the issuing time are wrong!

01 Is the order report issued at an incorrect time? Some people say that the order issuing time of Amazon's background order report is not accurate, and this data does not match the data found in the background order search. It is not that one or two order data cannot match, but that many order data cannot match. He's from the backstage - Datagram

2022-12-21 14:02 six hundred and ninety-two comment

Several high-level playing methods of automatic advertising for Amazon's new products

Automatic advertising is a type of advertising that Amazon automatically displays our products according to the system algorithm. In the process of advertising display, we will link matching keywords and corresponding product categories. Automatic advertising is an important type of commodity promotion advertising. For inspection l

2022-12-14 14:08 1.99K comment

Amazon's most successful new product pricing strategy

Why is there no sales after the link goes on sale? Why can't advertisements be converted well? Have you ever thought that there might be a problem with your new product pricing strategy? The price we mentioned is the price displayed on the front desk, not your marked price, nor your minus the excellent price

2022-12-12 16:12 eight hundred and twenty-seven comment

Advertising promotion strategy of low customer order non-standard products

first, Non standard products also have big words, but we all know that big words are not accurate. Non standard products have another feature: they are not rigid demands, and have a lot to do with everyone's aesthetic. Non standard keywords are very scattered, and there are many long tail words. secondly, Non standard

2022-12-09 14:34 five hundred and seven comment

Essence: CPC advertising problem causes and solutions

  01Impression   1. Advertising activities with less than 1000 exposures and a click rate of less than 0.3% are underexposed. If you need to increase the bidding price, you can refer to the suggested bidding price to bid. If you still do, increase the bidding price by 10% each time

2022-12-07 11:23 six hundred and twenty comment

Advertising strategy of low customer single standard product

For the operation of any product, our ultimate goal is to make profits. However, for low customer orders, the profit is small for each transaction. Therefore, if you want to make money on a low customer list, you need to increase the probability of making a profit by increasing the number of orders, that is, small profits but quick turnover. ...

2022-12-06 09:04 three hundred and fifty-five comment

How to reduce the overall ACOS of high passenger price products?

As shown in the figure below, the customer price of the product is $77.80, which is considered as the high customer price. The overall ACOS of advertising is 27.77%, and the CTR of advertising is 0.24%; The conversion rate CVR is 32/1433=2.23%, and the cost per advertisement is C

2022-12-05 09:45 three hundred and seven comment

New products are highly competitive and can't be found on the home page. There are still few orders. How can we

Amazon's partners always encounter several very difficult problems in the process of pushing new products. Key words: high advertising price, low cost, high cost and unbearable; Even if the bidding price is high, keywords may not be pushed to the home page, and there are few orders. Most

2022-12-01 09:03 four hundred and seventy-nine comment

10% ACOS is reasonable? No wonder you can't push the link

These two days, a novice small seller of fashion products sent me a private letter asking me to help guide the link. The unit price of his product is 10-15 per customer, and the profit margin is 37%. The advertising performance is very good. Recently, the overall ACOS is about 20%, and only a few groups have more than 10% ACOs

2022-11-29 09:22 three hundred and fourteen comment

How to deal with the rise of Amazon's delivery fees?

On November 18, 2022, Amazon released the news of the update of the commission distribution fee. For a while, everyone was talking about it again, and various "complaints" continued. I never spread anxiety, but told everyone how to analyze problems and how to deal with them positively. ...

2022-11-28 11:22 two hundred and thirty-seven comment

Secret Script of One Big Promotion List of Black Five Nets

After the member day and the member breakfast day, the biggest annual promotion and the last promotion have arrived, so we must be very excited. So how can we operate to make our links have the largest possible explosion? Today we will talk about this in detail

2022-11-25 09:04 two hundred and twenty-five comment

Is advertising conversion rate absurdly low? Learn how to improve the conversion rate

The low conversion rate of advertising is a problem we often encounter. Today, we will focus on this problem, and share a case of low conversion rate, telling you how to find problems faster and better, analyze problems, and finally solve problems. 01 How to know about Guang

2022-11-24 09:24 1.04K comment

Two successful cases of different customer orders. How to quickly analyze the first case of re inventory

Through the coaching of several 1V1 running companions, I feel more and more the importance of the selection. One Laotie link is a customer list of more than 60 US dollars. From the link data analysis, the advertising structure was optimized, combined with BD strategy. Fortunately, the product profit margin is very high, and advertising has always been profitable. Through efforts

2022-11-23 09:08 one hundred and eighty-five comment

How to play multi variant links, and the advertising effect is the best?

The 2060 plan is to continuously update 60 dry goods articles three times a week for 20 weeks. Dry goods, practical operation, advertising and promotion are all grounded content that can solve the practical problems in our operation. I don't know, or I don't know about the 60 jobs in the 2060 plan

2022-11-22 09:03 seven hundred and eighty-three comment

How many white hat products need from 0 to bestseller

Today, I would like to share a link of one-on-one running with you. How can the new product go from 0 to Bestseller in 60 days This old iron product was put on the shelves at the end of July, and we officially started running with it at the beginning of August. The first thing to do with running is to help Laotie check the links and determine the category

2022-11-21 09:59 five hundred and twenty-four comment

CPC ads have few clicks and low click rate. How to solve this problem efficiently

The 2060 plan is to continuously update 60 dry goods articles three times a week for 20 weeks. Dry goods, practical operation, advertising and promotion are all grounded content that can solve the practical problems in our operation. We will classify Amazon's CPC advertising problems in the near future

2022-11-16 09:00 five hundred and seventy comment

How to solve the problem that the advertising order is larger than the natural order?

Hello everyone, I'm inviting the month. Since last week, has everyone paid attention to the 2060 plan of our cross-border migration palace? Concise and clear means 60 dry goods articles are updated continuously for 20 weeks, three times a week. Dry goods, practical operations, advertisements, promotional products, are all

2022-11-14 09:03 seven hundred and eighty-nine comment

Amazon's most common mistake in pushing new products

How can we improve our performance from one operation to one operation department? Or we can get more performance by continuously improving the link volume; Or it is to continuously introduce new products to ensure the continuous and stable growth of performance. There is a ceiling in the linked quantity. It is impossible to always

2022-11-11 10:37 five hundred and eighty comment

How to keep CPC advertisements in the most reasonable exposure state?

The 2060 plan is to continuously update 60 dry goods articles three times a week for 20 weeks. Chapter 1: How to keep CPC advertisements in the most reasonable exposure state?   In the process of Amazon's operation, pushing products through advertising is the only way to success. multifarious...

2022-11-09 09:03 one hundred and ninety-four comment

Amazon members enjoy 40 times more early every day. Summary of the second round

01 Data of members' breakfast day We found that there were very few sellers who published the data this time, and there were few relevant information articles, which was far less popular than the previous Prime day. What is the difference between the effect of this member's early day and that of the last Prime day? Why?

2022-10-20 09:10 two hundred and twenty-six comment

Amazon members enjoy early in the first half of the day Did you sell out?

Looking forward, looking forward, we are looking forward to the early membership day that has been coming for nearly three months yesterday. Looking at the light blue "Prime early access" seckill logo on the full screen, we must be happy and full of endless expectations. First time

2022-10-12 11:38 one hundred and seventy comment

How to use Coupon and Prime exclusive discounts

Many people will have questions about which effect is better, Amazon Coupon or member exclusive discount? For this problem, we need to judge according to the situation.   01Coupon First, let's talk about Coupon, which has a dedicated traffic portal

2022-10-12 09:10 five hundred and sixty-seven comment

How to choose the most appropriate advertising method according to the advertising purpose

Today is October 8, the first day after the National Day. You must still be intoxicated with the fun of the small and long holidays. It seems that the holidays are over before they start. Wake up and get up to work. I'm ready to continue my journey in the Amazon Ocean. I'll see who falls behind! ...

2022-10-08 15:04 four hundred and seventy-four comment

How does Amazon Prime sell out in autumn?

Amazon Prime Autumn Promotion, also known as Amazon Prime Early Access Sale, is a new promotional activity for Prime members

2022-09-27 17:03 six hundred and six comment