Friends who often operate Zhihu, when you need to find excellent authors in a certain field to cooperate with in the vast number of topics of Zhihu, how will you find them? In Zhihu, each account is good at different knowledge in different fields, so the weight of Zhihu will be subdivided into each field. For example, I am an expert in the topic of "E-sports", and the weight and ranking advantages in this field are high, but in the topic of "household", I am Xiaobai, and the ranking exposure is low. In the knowledge of massive data information, it is difficult to find accounts with high weight in a certain field manually. 5118 Zhihu Author Topic Weight The analysis function enables big data to improve analysis efficiency and assist manual quick selection.
1. View Zhihu weight
5118 Zhihu Author Weight Functions are integrated into the following functions
Zhihu traffic map, Zhihu authors answering queries, Zhihu topic queries, Zhihu ranking comprehensive queries, all pop-up information boxes containing Zhihu authors.
stay 5118 Zhihu Flow Map In the filter item and parameter columns, add "topic author number" to distinguish the author weight under the topic. Click to view the account information and topic weight of all authors under this topic. Through topic weight ranking, we can learn which author under this topic has higher weight and who deserves more attention and cooperation.
stay 5118 Zhihu Author Answers Queries View all response data of a certain knowledge author.
stay 5118 Zhihu topic query The strongest author or topic in the field. According to the screening of participating topics, the data column displays the author's weight under the topic to find the strongest author in a certain field. Without topic filtering, the data column displays all topics that the author has participated in, and views the strongest topics among all topics that an author has participated in.
5118 Comprehensive query of Zhihu ranking Analyze the author information on the page, integrate the weight of 30 topics that the author is good at, and quickly understand the field and weight that the author is good at.
All pop-up information boxes containing Zhihu authors: In the above mentioned function, click the author's corresponding weight mark, and you will automatically jump to the author's answer query page to view all the answers of the author on this topic. Through the answer list, you can timely know whether there is a post worthy of cooperation.
2. How to use high weight authors
The purpose is to find the best account and the author with high topic weight under a certain topic. In addition to learning and research, we can also cooperate with them.
For example, businesses that need to place advertisements can quickly find suitable targets or let Zhihu bring goods.
Play 1. Find the author with high "topic weight" under the topic through the 5118 Zhihu traffic map, and contact the advertisement.
Play 2. View the topic weight field from the authors who have cooperated. For example, the author has a high weight in topic A, but may not be good in topic B. Continue to mine the number of topic authors from these topics to find more cooperative high weight accounts.
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3. Increase the weight of Zhihu
Zhihu users only have a high weight in the field where they make high-quality answers, and do not calculate the user's global weight. Therefore, only by continuously outputting high-quality answers in a certain field can we have a high weight in this field.
By learning other Zhihu high weight author accounts, you can enrich your answer content and improve the Zhihu weight of your account.
4. Do a good job in the follow-up data analysis of Zhihu account, check your own ranking and weight every day, follow up the situation of Zhihu account in the same field, evaluate your own content topic selection and layout, and analyze the answers, articles and videos of the existing ranking traffic, so as to facilitate follow-up study and research.
Analysis tools 5118 Comprehensive query of Zhihu ranking and 5118 Zhihu Ranking Word Search
Through the above methods, Zhihu insists on operating in the vertical field, complies with Zhihu's rule algorithm 5118 Big Data Marketing Function, we can achieve the goal faster.
