What is Google Knowledge Map?
Google Knowledge Map (Google Knowledge Graph, also known as Google Knowledge Graph, Google Knowledge Panel) is a Google knowledge base that collects information from multiple sources in order to improve the quality of Google search results. The specific display form is to display the information about people, places and things in the large area on the right side of the screen after entering the search term, to help the searcher quickly understand a certain content. Usually, the display position is on the right, middle and bottom of the natural search page. Contains rich information that is highly relevant to search keywords. Wei Aisi's Notes www.vpss.net introduces the relevant knowledge of Google's knowledge map.
The following figure shows Google's knowledge map when searching for device manufacturers. In fact, Baidu has a similar knowledge map. For example, if you search for a star in Baidu, you can see relevant information in the right area.
Google presents the collected and analyzed data of people, companies, places, things and facts to SERPs in a linked way with pictures and texts. These presentation results can be characteristic fragments, picture sliders or knowledge maps.
Google Knowledge Map Search Results Example
In addition to the above company knowledge map display, there are also people, restaurants, recipes, movies, music, picture slides and other display forms.
For example, to search for movies, you can directly book tickets for local cinemas in the knowledge map panel.
Search local stores, and you will know exactly the rest time, phone number, address and other information such as opening and closing doors.
The Google Knowledge Map will include the following elements:
- Title and Summary
- Describe the subject in detail
- Pictures of people, places or things
- Important facts, such as the time or place of birth of famous people
- Link to official websites and social media
- Music, song
- TV program series
- Athlete Roster
Use of Google Knowledge Map
1. Google Knowledge Map can help better understand the search intention. For the same thing, everyone has different search intentions, angles, description methods and keywords,
2. Google can better adapt to voice search. How knowledge maps help Google recognize entities and attributes in natural language queries.
3. Both brands and non brands can gain higher brand awareness and authority in Google's knowledge map, as well as the ensuing trust.
4. Many Google SEO optimization personnel and foreign trade website owners are keen on competing for Google keywords and bidding words, often ignoring this large area on the right side of the SERP. In fact, when we search for the contact information of foreign customers, this is also an important source of information. Even if we don't get the email, phone number, company name and other information, we can also use it for a second search. Therefore, this area is also a large traffic source for our own website.
How to display companies and websites to Google Knowledge Map
If we want to display the company, product, website and other information to the location of Google's knowledge panel, we have the following methods:
1. Google map can display pictures and information of local entities.
2. Add your own information to Wikipedia and Wikidata for Google's knowledge map to capture.
Google map、 Wikipedia and Wikidata can be edited manually and added for free. However, the latter two are very strict and not easy to pass.
3. Use structured data in your website.
Structured data can help to increase website traffic with many benefits. For knowledge about structured data, please visit What is structured data and how websites implement structured data 。
