The first step of enterprise online marketing: AliCloud helps you build a website

As the boss of the company, Lao Wang has been in trouble recently. Since the beginning of the year, the overall situation is not good, and the whole industry is not easy to do. Recently, there have also been problems in product sales. At present, the company's promotion channels mainly include: e-marketing and local promotion. Ditui can directly communicate with customers, but because of the high failure rate, the salesmen come and go frequently, and the investment cost is high. There are hundreds of calls from telemarketing every day, most of which are uninterested or hang up directly. The cost is low but the difficulty is great.

One day, Telemarketing finally got in touch with a large customer who was interested in it. After repeated investigations in the early stage, Lao Wang decided to lead the salesperson to talk with the customer in person. And the customer was not idle. He also made preparations for this meeting. He searched the company information on the Internet and found that the content was not the recruitment information on the recruitment website, or the company profile scrawled on some websites. More interesting, what about XX companies that can be seen everywhere? How about XX company? This unexpected result makes customers frown.

For this meeting, Lao Wang worked overtime with the company team to prepare relevant materials and preparations. On the day of the meeting, Lao Wang and the salesperson tried their best to demonstrate. After some communication, the customer expressed basic satisfaction with the products of Lao Wang, but did not know much about the situation of Lao Wang. Finally, the customer thought to himself, "I want to look at your company's official website to learn more about the company's basic information and products, but I found something. This company is not reliable, and there is not even a decent official website! Think again." Finally, the customer said to consider it and make an appointment next time.

Although the preparations were well done, Lao Wang was also surprised by the result this time. After a few small moves, Lao Wang learned that the key point of customers' hesitation was that there was no official website of the company, so he could not fully understand the company's situation from the network. At this time, Lao Wang made up his mind to build a corporate website, and the speed should be fast. So he searched for enterprises to build websites on the Internet and was dazzled by all kinds of website building information. So the question arises, which company should be chosen and how to choose the server configuration for so many website building companies? What is filing? How to file? How to update and maintain the website in the future? These are all problems that are a headache for laymen who first contact the website. At this stage, the entry threshold of the station building industry is not high, there is no benchmark, no standard; Hundreds of thousands of station building companies across the country, and countless individuals and studios are working privately.

Lao Wang, who has abolished great Kung Fu, summed up: The official website of the enterprise is the Internet business card of the enterprise, which can lead online, increase business opportunities and help brand publicity 。 No wonder customers have been hesitant. The original reason is that they lack a sense of trust. The essence of doing business is to build mutual trust. How can a company that doesn't even have an official corporate website provide high-quality services.

Laowang Company didn't build a website before. In order to save money, it found a cheap company to build a website. It is a kind of computer terminal, not an adaptive mobile terminal. When the mobile terminal opens, it will burst the web page and can't see the specific content. It has been running for some time. It runs slowly, gets stuck, or is often unable to open. Sometimes it is attacked. At the beginning, the company will solve the problem. Later, the service couldn't keep up. When Lao Wang was angry, he didn't renew the service, and the website naturally disappeared. Therefore, Lao Wang believes that the website should not be built cheaply.

At this time, a friend who was also the boss revealed a message to him: "I was very confused when I first set up the website. I consulted many companies and finally chose a well-known platform. The technology and post service were very good. In particular, the post service involved some changes, adjustments and additions. Their after-sales customer service attitude was good, and the results were also good. It is suggested that you should consider post service when building a website. If the after-sales service is not good, even if the website is cheap, it will waste time and money if problems cannot be solved in time. More importantly, it will lead to the loss of customers. This is also my experience, and I hope it will be useful to you. "

Strong security? High service? Large platform? Lao Wang felt that he had some clue. When he saw the information about Alibaba Cloud's choice of a website, he suddenly saw a bright light

Click me to enter AliCloud selected a channel to build a website, and Lao Wang found that Alibaba Cloud provides products from self-service website building to customized website building, with service guarantee SLA and 5 days' refund without reason 。

Alibaba Cloud provides two solutions: template and customized site building.

1. Template site building: mainly Alibaba Cloud · Express Beauty Station As the name implies, it is fast and beautiful. Cloud · Express Beauty Station can enable enterprises to quickly have Internet business cards, enhance the first impression of cooperation, and help business development. At the same time, information can be released to convey the latest information of the enterprise to users and enhance user stickiness. It can be easily done with low budget and can complete website design independently 。
2. Customized website building: It is customized by expert designers according to the company's characteristics, more in line with the brand characteristics, demonstrating the company's strength and technology, comprehensively integrating mainstream cloud computing resources, ensuring website security and preventing attacks. After delivery, The enterprise has full management authority and can freely add information without any technology 。

besides, AliCloud website establishment It also has six advantages to help customers build websites and do business well.

1. Large platform: (no reason for 5 days/full refund for dissatisfaction) online standardized sales mode
2. Low threshold: visual interface plus drag and drop, The website can be built without technical barriers As soon as you open the background, you will know how to use it. It is simple and fast to build a website.
3. Standardized online delivery capability: Alibaba Cloud has a complete online delivery system based on the design service process. The project is visible online from start to delivery, which meets the real-time interaction between users and service personnel and greatly improves service efficiency and satisfaction. Customers can go online from consultation to transaction to delivery in one day, and the enterprise official website can be launched the next day.
4. Integrated and convenient service: In addition to enterprise websites, domain names and filing related to websites can also be handled, Provide customers with integrated and convenient services 。 Integrate Alibaba Cloud's rich PaaS capabilities, including Alibaba Cloud video, Alibaba Cloud SMS, and the only independent IP in China, to help enterprises better apply cloud computing. At the same time, it has a leading edge in security assurance, elastic expansion, cost investment and development efficiency.
5. Strong security: the enterprise official website is in the environment of Alibaba Cloud, so as to protect the sensitive data of enterprises. At the same time, real-time monitoring and early warning are carried out for the data flow direction, and various means are used to cut off the outflow channel of sensitive data. Through a series of ways, you can Ensure the security of enterprise data, and relieve enterprises' concerns about data leakage 。
6. Stability and hosting services: Alibaba Cloud provides professional and detailed architecture analysis, comprehensive code scanning and stress testing, and sound monitoring and alarm solutions to improve the stability of applications. At the same time, through Alibaba Cloud, enterprises can also realize the hosting of website building, avoid uncontrollable factors caused by website building users, and achieve the service of website building forever.
7. Learn more Click me to enter Alibaba Cloud chooses the channel to build a website.

With strong technical support and perfect solutions, Alibaba Cloud has provided more efficient and stable services to more than 1 million enterprise customers.

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After the rapid establishment of AliCloud's website, Laowang's official website was finally launched more than a month later. It took more than 10 days to apply for website filing and wait for review, while the actual establishment time was about a month. The website is beautiful and impressive, the company's product introduction is detailed, the customer needs all the content, the customer saw it and said he was very satisfied. During these periods, the customer also contacted several other peers. By comparison, the quality and after-sales of Laowang's products are still good, and the customer has heard about it. In addition, Laowang Company also introduced cases to several influential old customers, and finally facilitated the signing of this big contract.

Looking back at the process of winning the contract this time, in addition to the team's collaborative efforts, the key point is that Lao Wang made a quick decision. When the customer was uncertain, he gained the customer's trust through Alibaba Cloud's website building, and with the help of his own products, which have been operating for a long time, the order was closed.