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Study of Upworthy headlines claims negativity drives website clicks. We have some thoughts.

Let us give you a peek behind the editorial curtain here.

 headlines newspapers

Let's talk about what makes people read articles.

The adage, "If it bleeds, it leads," refers to the media's tendency to headline stories involving death or violence, but it can also be used to point to people's negativity bias. Simply put, people tend to pay more attention to negative news stories than positive ones.

A new study seems to reinforce this idea. And much to our surprise, it's centered on headlines used in Upworthy stories.

Using a public archive of Upworthy headlines and traffic data from 2012 to 2015, two separate teams of researchers analyzed whether people's click tendencies changed with negative or positive words in headlines. In those olden days of Upworthy, a handful of headlines for a single story were tested on the website to see which one would receive the most clicks. The research teams analyzed those results and found that negative words in headlines led to more people clicking on a story (2.3% more), and positive words in headlines led to fewer clicks (1.0% fewer). They also found a preference for headlines that express sadness over those that express joy, fear or anger.


The two research teams submitted their findings to the journal Nature at the same time in a bit of kismet shared here: " Two Research Teams Submitted the Same Paper to Nature – You Won’t BELIEVE What Happens Next!! " (For those outside media industry circles, "You won't believe what happens next," is a mocking pseudo-headline that came into use during the past decade and has generally been used to degrade the editorial choices of Upworthy and similarly-minded publishers in the early days of social media news.) The teams ended up combining their results in a joint study whose title sums up its conclusion: "Negativity drives online news consumption."

While we appreciate the researchers' work, we're not convinced that 10-year-old Upworthy headlines and traffic are the most appropriate data to draw such a conclusion from. From our perspective, "negativity drives clicks" isn't a clear takeaway here due to the fact that 1) the fast-changing media landscape quickly makes data obsolete, 2) the increases and decreases in clicks were quite modest, which matters a lot since 3) a negative word being used in a headline does not automatically equate to "negativity. "

To illustrate these points, let us offer a peek behind the editorial curtain here.

Upworthy gained unprecedented fame in the early 2010s for mastering the "curiosity gap" headline , and for a hot minute, it was incredibly successful. The "Upworthy-style" headline became all the rage and was emulated to some degree by media outlets of all stripes before losing its novelty and falling out of favor somewhere around 2014 .

That was a decade ago.

A lot has changed since then, both in media at large and here at Upworthy. "You won't believe what happens next," is several proverbial lifetimes of change in the way all media outlets, including Upworthy, approach storytelling and how our audiences engage with that content. Headlines that got people clicking in 2013 wouldn't be written or clicked on the same way today at all in our experience. So, it feels like conclusions about people's click habits are being drawn from outdated data (a bit like comparing the respective value of a thrift store TV antenna with optimizing your 4K Netflix stream).

People have pointed out some irony in a seeming preference for negative words and sadness here at Upworthy, a website branded as a "positive news outlet. " However, that's a simplistic characterization of our content. Upworthy has always shared positive, uplifting stories, to be sure, but it's an ongoing misconception that Upworthy only covers "positive news. "

The original idea behind Upworthy was to "change what the world pays attention to" by sharing meaningful stories that highlight our common humanity, and that core ideal hasn't changed. Often, yes, that means telling feel-good stories. But it also means shedding light on and exploring solutions to challenges facing humanity, which aren't always positive or uplifting. Sometimes it means sharing a viral celebrity story that touches on an important issue or an experience many people can relate to. Sometimes it looks like tapping into people's curiosity to help us all better understand the world we live in. We tell stories that uplift and stories that deserve to be uplifted, and our headlines reflect that range of storytelling.

So what should we take from an Upworthy headline study that found people were a little more likely to click on headlines with negative words and sadness in them?

Honestly? Not a whole lot.

We already know negativity bias exists. None of this is revelatory to us (except perhaps the finding that anger does not appear to drive more clicks—that one was a bit of a surprise, to be honest). We've always known that if we wanted to, we could sell our souls and exploit the crap out of people's baser tendencies with our headlines to drive cheap clicks and make bank from it. But we don't, because that's not who we are.

Upworthy's current editorial team takes a different approach to headlines than the folks who were here a decade ago. We don't test multiple headlines anymore to see what clicks. Our process is more organic and intuitive, partly due to our own experience, partly due to lessons learned from our predecessors' data-driven approach and partly due to appreciating the art of a conscientious-yet-effective headline.

Speaking of which, the term "clickbait" gets thrown around with the Upworthy name a lot, including in the study. We have some thoughts on that, too.

Upworthy pioneered a specific headline style that drove a ton of website traffic and lots of people copied that style because it was effective. But a headline that makes people want to click on a story and read it does not automatically make it "clickbait. " As long as the story itself is solid, a "clicky" headline is simply a good headline. There is no point in writers creating articles for a website if no one clicks and reads them, and a good headline will make people want to click and read. That statement shouldn't be the least bit controversial.

Genuine clickbait is when a headline promises something that isn't delivered in the story. It's a bait and switch, purely to rack up pageviews. That is not and has never been Upworthy's MO. Of course, we want people to read our stories—we wouldn't be here if we didn't think what we share was worth reading. But headlines are not articles, and every detail of a story can't be included in a 90-character headline. Being misled by a headline and clicking into a story that doesn't deliver is a clickbait problem. Having to actually click on and read an article to get the full story behind a headline is not.

Okay, back to negative words in headlines. Do we ever use them today? Of course, but not for clicks. The top negative words analyzed in the headline study were wrong, bad, awful, hate, war, worst, sick, fight, scary, and hell, and some stories honestly lend themselves to including such words in the headline. And more importantly, a headline with negative words is not necessarily negative.

The researchers point out that they removed headlines that included both positive and negative words to avoid muddying the waters. But searching our website archives from the time period in question for the negative word "wrong," for example, reveals headlines that are not actually negative (unless you think proving an incorrect assumption wrong is a bad thing).

"The classic image of a farmer is a man. These stunning pics prove that wrong." (Certainly not a negative story.)

"5 times Jimmy Carter proved the haters wrong" (This one has two negative words, "hate" and "wrong," but still isn't actually a negative headline or story.)

"The world tells us there's something wrong with us if we don't want to have sex. One chart proves the world wrong." (The word "wrong" in here twice—still not really a negative headline and definitely not a negative story.)

We could go through countless examples like this, not to prove that negativity bias isn't a thing (because we know it is ) but to show that not all negative-word-including headlines are created equal. There are headlines in the archives that we'd never write today, some of which truly were negative, but many included a "negative" word but weren't actually negative at all. In light of that and considering the small increase in clicks for headlines containing negative words, we're not convinced that our archive of decade-old headlines is the best measuring stick to use when determining whether people are more drawn to negativity than positivity in news headlines.

We're also not convinced it's a particularly useful question. What we're most interested in is whether people are drawn to content that highlights our shared humanity, connects people around important causes, brings people together in celebration of joy and helps them learn something fascinating about the world we live in. And sure enough, our audience keeps proving time and again that that's what keeps them clicking, reading and sharing our stories, regardless of how many "positive" or "negative" words we include in our headlines.

Education

Youth interest in STEM peaks around age 11. UScellular wants to change that.

Kids are losing interest in STEM subjects between ages 11 and 15. Here's what that means for future innovation.

Photo courtesy of UScellular

Kids on a field trip learn from Sania Naseem, Senior RF Planning Engineer at UScellular.

Imagine being a 12-year-old girl in a small town who’s interested in computers. You’ve learned a bit of programming online, but you don’t know anyone who works in the tech field and your school district doesn’t have the kinds of classes you need to explore further.

How likely would you be to keep and pursue that interest?

Since the internet changed everyone’s lives in the 1990s, there’s been a push for Science, Technology, Engineering and Mathematics (STEM) education. Universal reliance on technology has made STEM careers not just desirable but vital, and the speed at which those fields are moving means we need young people to stay interested in them.

Research indicates that we’ve largely succeeded in reaching kids when they’re young—children demonstrate a deep fascination with STEM subjects up to age 11. But something shifts during adolescence. Past age 11, interest in STEM starts to wane, often dissipating by age 15.

The question is why.


To get to the bottom of this STEM age/interest gap mystery, wireless carrier UScellular partnered with developmental psychologist and researcher Richard Rende, Ph.D. Through a state-of-the-art analysis of the research , Dr. Rende helped uncover the barriers that prevent youth—particularly girls and those living in rural communities—from maintaining and nurturing their interest in STEM.

 kids walking with an adult guide near a school bus Students taking a STEM field trip Photo courtesy of UScellular

Dr. Rende found that keeping kids from losing STEM interest as they become teens requires programs that are equitable , relatable , relevant and supportive .

Here’s what those four drivers look like in practice:

Equitable

- Bringing STEM programs to rural areas that don’t have access to advanced courses or school-based curriculum
- Countering the notion that STEM isn’t for everyone and offering buffers for when kids are confronted with stereotypes or biases

Relatable

- Exposing girls to women in STEM professions who share similar backgrounds in smaller and rural communities
- Having STEM professionals share their experiences growing up so youth don’t see them as “superheroes” doing something unattainable

Relevant

- Programs and field trips that demonstrate how STEM is applied, especially in ways that connect to the local environment or technology kids already use
- Incorporating kids’ voices to help guide the elements of a program

Supportive

- Provide supportive mentorship, especially when projects become more complicated and require emotion regulation and resilience
- Teach cognitive skills that will help kids believe they have the capacity to succeed in STEM subjects

 kids on a STEM field trip Kids learning about cell towers from Cheryl Dennard, Senior Manager of Core Services Engineering at UScellular Photo courtesy of UScellular

To test out his findings before sharing them with the world, Dr. Rende worked with UScellular’s non-profit partner, YWCA, which has an after-school and summer program called TechGYRLS, designed to inspire girls in grades 3 to 8 to consider future careers in STEM fields. Together they created a refreshed STEM program guide incorporating Dr. Rende’s research and worked with focus groups at various YWCA locations to get feedback.

“What we see to date is that programming and mentoring to ‘train’ kids to be STEM people is not always enough to sustain and encourage interest during the transition to adolescence, especially for underserved youth,” says Dr. Rende. “We need to help them see the opportunities in STEM that spark their curiosity and gain belief that they can confidently explore all the possibilities available to them in STEM, including those that go beyond the traditional STEM careers like mathematician or scientist. It could be a vet, a nurse, wireless network engineer, arborist, audio engineer, turf scientist, or mechanical engineer and may not be a career that requires years and years of higher education.”

After-school enrichment programs like YWCA’s TechGYRLS can be found in communities all over the country, and parents, guardians and teachers can help the kids in their communities by identifying similar programs and encouraging them to participate. If teachers or youth-focused non-profits want to create their own STEM program, Dr. Rende’s whitepaper can help inform their approach and design to keep kids interested.

UScellular and YWCA are working on a digital version of the program guide to increase access for even more youth and help educators improve their STEM programming. Longer term, the perceptions and attitudes of the TechGYRLS participants will be measured to evaluate if the current decline in STEM interest is being reduced or averted. Advancing innovation requires people who pursue careers in STEM fields, so the more interest we can spark and sustain in young people, the brighter our future will look.

Learn more about how UScellular is supporting STEM education here .
Business

This Map Reveals The True Value Of $100 In Each State

Your purchasing power can swing by 30% from state to state.

Image by Tax Foundation .

Map represents the value of 100 dollars.


As the cost of living in large cities continues to rise , more and more people are realizing that the value of a dollar in the United States is a very relative concept. For decades, cost of living indices have sought to address and benchmark the inconsistencies in what money will buy, but they are often so specific as to prevent a holistic picture or the ability to "browse" the data based on geographic location.

The Tax Foundation addressed many of these shortcomings using the most recent (2015) Bureau of Economic Analysis data to provide a familiar map of the United States overlaid with the relative value of what $100 is "worth" in each state. Granted, going state-by-state still introduces a fair amount of "smoothing" into the process — $100 will go farther in Los Angeles than in Fresno, for instance — but it does provide insight into where the value lies.


The map may not subvert one's intuitive assumptions, but it nonetheless quantities and presents the cost of living by geography in a brilliantly simple way. For instance, if you're looking for a beach lifestyle but don't want to pay California prices, try Florida, which is about as close to "average" — in terms of purchasing power, anyway — as any state in the Union. If you happen to find yourself in a "Brewster's Millions"-type situation, head to Hawaii, D.C., or New York. You'll burn through your money in no time.

 income, money, economics, national average

The Relative Value of $100 in a state.

Image by Tax Foundation .

If you're quite fond of your cash and would prefer to keep it, get to Mississippi, which boasts a 16.1% premium on your cash from the national average.

The Tax Foundation notes that if you're using this map for a practical purpose, bear in mind that incomes also tend to rise in similar fashion, so one could safely assume that wages in these states are roughly inverse to the purchasing power $100 represents.


This article originally appeared on 08.17.17

Yes, school lunches CAN be easy, healthy and inexpensive.

Parents, let’s face it: prepping school lunches can feel like trying to solve a complex math equation. It's got to be nutritious, appealing, fast , and let's not forget…within budget. But what if we told you there’s a secret weapon that can make this whole ordeal a breeze? Enter: O Organics from Albertsons.

O Organics offers a wide range of affordable, USDA organic goodies that are perfect for school lunches. From crunchy apple slices to delicious, creamy greek yogurt, they've got you covered. Plus, their prices won’t break the bank, proving that healthy eating doesn’t have to be a luxury.

Now, let’s get down to the good stuff: the food! Here are some simple, kid (and wallet) friendly lunch ideas—made entirely with O Organics ingredients—to help you ditch the processed junk and give your kids the fuel they need to conquer the classroom:

1. Pasta Salad

  • Main: A cold pasta salad made with O Organics whole-grain rotini pasta, O Organics chopped vegetables (like cucumbers, bell peppers, and cherry tomatoes), and Italian dressing. Add protein with chickpeas or a three bean blend.
  • Side: O Organics apple slices.
  • Snack: A serving of O Organics Greek yogurt, with some granola for a fun topping.

2. Egg Salad Sandwich

  • Main: A sandwich using whole wheat bread filled with a mixture of O Organics hard boiled eggs, mayo (or Greek yogurt for extra protein), mustard, dill, onion powder, salt and pepper.
  • Side: O Organics tortilla chips and salsa.
  • Snack: A pack of O Organics fruit strips.

3. Peanut Butter Apple Wrap (great for toddlers)

  • Main: O Organics peanut butter spread on a couple of flour soft taco tortillas, topped with thinly sliced apples. Drizzle some O Organics honey, roll it up and voila!
  • Side: O Organics baby-cut carrots with a side of hummus.
  • Snack: O Organics cottage cheese.

4. Quickie Quesadilla

  • Main: A tortilla filled with O Organics Mexican Style Shredded Cheese, black beans, and a sprinkle of chili powder.
  • Side: A couple of hard boiled O Organics eggs.
  • Snack: Ants on a log.

5. A Hot Dog…that stays hot

  • Main: You know the drill. Hot dog (we recommended the O Organics Beef Franks). Mustard. Cheese. Bun.
  • Side: A colorful side salad with spring mix, cherry tomatoes, and vinaigrette dressing.
  • Snack: O Organics banana chips.

But how the heck do you keep the hot dog hot ? We’ve got just the tip, courtesy of Allrecipes.com :

Step 1

  • Preheat an insulated beverage container by filling it with boiling water. Let stand for 15 to 20 minutes. Right before leaving, dump out water and replace with more boiling water. The preheating keeps it hot for a longer time. Place the hot dog into the water and close the lid.

Step 2

  • When your child is ready for lunch, they can take the hot dog out of the container and place it on the bun.

Remember: This list is just a starting point. You can totally customize it to your kid’s needs and preferences. You can even involve your kiddos in the lunch-packing process to make it more fun for everyone. Let them help choose the menu, make a shopping list, pack their lunches…even grow their own veggies! If you’re feeling ambitious, that is.

No matter how you choose to give your kids the best possible start to their day, making small changes and taking advantage of resources like O Organics can help make it happen in a sustainable and enjoyable way.

So, what are you waiting for? Shop O Organics now exclusively at Albertsons, Safeway or any sister store. Your kids' bodies (and taste buds) will thank you.

Bill Gates in conversation with The Times of India

Bill Gates sure is strict on how his children use the very technology he helped bring to the masses.

In a recent interview with the Mirror , the tech mogul said his children were not allowed to own their own cellphone until the age of 14. "We often set a time after which there is no screen time, and in their case that helps them get to sleep at a reasonable hour, " he said. Gates added that the children are not allowed to have cellphones at the table, but are allowed to use them for homework or studying.


The Gates children, now 20, 17 and 14, are all above the minimum age requirement to own a phone, but they are still banned from having any Apple products in the house—thanks to Gates' longtime rivalry with Apple founder Steve Jobs.

 smartphones, families, responsible parenting, social media

Bill Gates tasting recycled water.

Image from media.giphy.com .

While the parenting choice may seem harsh, the Gates may be onto something with delaying childhood smartphone ownership. According to the 2016 "Kids & Tech: The Evolution of Today's Digital Natives" report , the average age that a child gets their first smartphone is now 10.3 years.

"I think that age is going to trend even younger, because parents are getting tired of handing their smartphones to their kids, " Stacy DeBroff, chief executive of Influence Central, told The New York Times .

James P. Steyer, chief executive of Common Sense Media , a nonprofit organization that reviews content and products for families, additionally told the Times that he too has one strict rule for his children when it comes to cellphones: They get one when they start high school and only when they've proven they have restraint. "No two kids are the same, and there's no magic number, " he said. "A kid's age is not as important as his or her own responsibility or maturity level. "

PBS Parents also provided a list of questions parents should answer before giving their child their first phone. Check out the entire list below:

  • How independent are your kids?
  • Do your children "need" to be in touch for safety reasons—or social ones?
  • How responsible are they?
  • Can they get behind the concept of limits for minutes talked and apps downloaded?
  • Can they be trusted not to text during class, disturb others with their conversations, and to use the text, photo, and video functions responsibly (and not to embarrass or harass others)?
  • Do they really need a smartphone that is also their music device, a portable movie and game player, and portal to the internet?
  • Do they need something that gives their location information to their friends—and maybe some strangers, too—as some of the new apps allow?
  • And do you want to add all the expenses of new data plans? (Try keeping your temper when they announce that their new smartphone got dropped in the toilet...)


This article originally appeared on 05.01.17

Autumn De Forest

When Autumn de Forest was 5, she picked up a paintbrush for the first time.

It wasn't long before she was ready to show the world what she could do.

After a year of practice, the then-6-year-old asked her father if he could get her a booth at a local art-in-the-park program.

"People would come up to the booth, and they would talk to my father, and they'd say, 'This is great!'" she said. "Apparently they thought it was Take Your Daughter to Work Day."

Almost everyone thought the artwork was her father's. And when they found out that tiny Autumn was the artist, people couldn't believe their eyes.

Autumn created this piece when she was just 5 years old. Autumn de Forest

Soon, Autumn rose to national fame.

When Autumn was 8, she was featured on the Discovery Health Channel. There was a slew of media attention in the years that followed. There was Disney. There was The Today Show. There was Wendy Williams.

She was called a child genius, a prodigy, and an expert painter.

Autumn de Forest


Suddenly, Autumn de Forest was everywhere.

But not everyone was so accepting of the young artist and her work. Some people in the art world had ... questions. Sure, she was good for a kid. But was her art actually good? Others wondered if the whole thing might be an elaborate hoax .

Autumn decided not to listen.

By 14 she developed a startlingly organized daily routine that went far beyond a 9 to 5.

Somehow, as the focus on her age begins to wear off, Autumn's work ethic and art only grow stronger. She said that most days, she'd wake up in her parents' Las Vegas home at 7:30 a.m. After breakfast, she'd break out her supplies for a one- or two-hour painting session.

From there, she dove into her school work. Most brick-and-mortar schools can't accommodate her travel schedule, so she did the majority of her schooling online.

Before dinner, it's back into the studio.

"That session can last much longer, that can be three or four hours when I really get into it, " she said. "Then I probably have dinner and go to bed. "

Autumn de Forest


The results? They speak for themselves.

Autumn de Forest

Her work has been displayed in galleries and exhibitions all over the world.

Autumn held a public demonstration before a showing at The Butler Institute of American Art.

Autumn de Forest

In 2015, Autumn received the International Giuseppe Sciacca Award in Painting and Art.

The award took her to the Vatican for a private showing of her artwork with the pope.

Autumn de Forest


She's also worked with the President's Committee on the Arts and the Humanities, headed up by Michelle Obama.

As part of the program, de Forest traveled to underprivileged schools around the country and led painting workshops.

Oh, and if you're looking for some hard numbers to attach to Autumn's talent, she's got those, too.

Her paintings raked in over $7 million at auctions by the time she was a teenager — fetching as much as $25,000 each — much of which has gone directly to charities and disaster relief funds.

Autumn de Forest


At 22 years old now, what's Autumn de Forest up to lately?

A lot!

The transition from child prodigy to respected artist has kept her busy.

In 2017, the Monthaven Arts and Cultural Center in Hendersonville, Tennessee hosted a major solo exhibition for de Forest titled "Her White Room: The Art of Autumn de Forest. "

That same year, de Forest was listed as one of Teen Vogue's "21 Under 21." In her profile she was praised for her talent as well as her commitment to art education.

"In dis­advantaged schools, they consider the arts an extracur­ricular activity, " she told Teen Vogue. "It's devastating, as there could be child prodigies in these schools, but they don't know that they have this God-­given gift because they're not given the opportunity because there's nearly no art programs in schools."

In 2018, de Forest was featured in the music video for the song "Youth" by best-selling recording artists Shawn Mendes and Khalid. The video highlights exceptional young people working to change the world, including de Forest, Emma González, and Elias and Zion Phoenix.

The video has over 17 million plays on YouTube.

And of course, Autumn continues to share her absolutely incredible artwork on Instagram and in shows and exhibitions around the globe.

The Autumn de Forest Foundation, helps her keep track of the kids she's met throughout the years and to continue to help them with their art careers.

A portion of the foundation's money goes to a 529 account set up for the students while 10% goes to them directly.

"A lot of these kids that I work with, they're not very old, they're in second grade, third grade, fourth grade. Maybe in 10 years, they may only have four or five thousand dollars but that could be the difference between them going to college or not, " Autumn told Teen Vogue .

Autumn's incredible rise in the art world is an astonishing feat for someone who's still in her teens. But that accomplishment is easily matched by her generosity and commitment to helping develop tomorrow's prodigies as well.

For more information, visit the Autumn de Forest Foundation .


This article originally appeared on 5.30.16

Jennifer Garner's Ziploc care package.

Homelessness has been on the increase in America since 2016 and the numbers exploded in 2020. On a single night in January 2020, there were more than 580,000 individuals who were without a home.

There are many reasons for the increase in homelessness and one of the leading causes is a lack of affordable housing across the country. Housing prices have been on a steady increase and, according to PBS , we are about 7 million units short of affordable housing in the country.

So what can the average person do about this human tragedy taking place in America’s streets? Some people who would like to help don’t feel comfortable giving money to homeless people, although experts in the field say that most of the time it is OK.


“If you don’t have money or time, or capacity to donate, I still think it’s nice to be respectful and say hello,” Diane O’Connell, a community lawyer for the Chicago Coalition for the Homeless, told the Chicago Tribune.

Actress Jennifer Garner, 49, shared a great idea on Instagram for those who would like to help homeless people but aren’t sure how to do so.

The actress posted a video where she filled zip-up plastic bags with everyday items that homeless people need.

"Random act of kindness: gather these essentials in a quart sized ziploc bag and keep them in your car to give away when you see someone in need,” she captioned the post. “A pair of thick socks. Kleenex. Hand wipes. Disposable toothbrushes. Chapstick. A couple of granola bars. I forgot this time, but like to add feminine hygiene products, too. Add $5, $10, $20 and a smile.”

For those not comfortable giving money, they can put a gift card in the bag for a local restaurant. O’Connell says that one thing most homeless people desperately need is a hot meal.

“Simple, cheap foods like bagels and doughnuts aren't that helpful,” O’Connell said. “People who are homeless can usually buy things like that for themselves. " Often what people experiencing homelessness need is a hot meal, she said, because that’s more difficult for them to buy.

Greendrop says that the items most commonly requested by homeless people are socks and undergarments. Homeless people are always walking and have a hard time accessing laundry facilities so their socks and undergarments are often dirty or falling apart.

Here are some other items that will help make homeless people more comfortable:

Shampoo and conditioner

Toothpaste

Hair brushes and toothbrushes

Soap

Lotions

Nail clippers

Feminine hygiene products

Reusable containers

Garner’s Ziploc bag tip is a great idea because it’s a simple way for people to lend a hand when they encounter someone on the streets. How many times have you been driving around, saw someone in need, but didn’t have any way to help? This way you can easily brighten someone’s day when you see them at a freeway on-ramp or in a parking lot without having to ask yourself whether you feel comfortable giving them money.


This article originally appeared on 3.12.22

Canva

Fiona the sheep had been stranded for two years all by herself.

Sheep are hardy, resilient   animals . Depending on the breed, they thrive in the driest of desserts and snowiest of planes. But being highly social animals, one thing they cannot tolerate is isolation.

So imagine poor Fiona, a sheep who spent more than two years in solitude at the bottom of a cliff in Scotland.

Dubbed Britain's, then the world’s “ loneliest sheep,” Fiona had become something of a local legend— first spotted by a kayaker in 2021 , and then again two years later, not malnourished and in good condition, but with badly overgrown fleece and in need of a good shearing.

How exactly Fiona became stuck at the bottom of a cliff was a mystery. But hauling her out was an even more confounding problem.

Despite over 50,000 people signing a petition to rescue Fiona, the Scottish SPCA called the safety logistics “ incredibly complex ” due to the terrain being so inaccessible, not to mention any human interaction likely causing extreme stress for the stranded rescuee.

That’s when a group of five farmers—including sheep farmer and BBC presenter Cammy Wilson , and Youtube star Graeme Parker— took things into their own hands.

With a whole lotta rope, and a whole lotta patience, the team successfully found Fiona in a cave (a little overweight, perhaps eating her lonely feelings a bit) and hoisted her up the steep cliff to safety.

Watch the harrowing resc-ewe mission below. Gotta say, the drone footage makes it look even more epic.

Fiona was then taken to Dalscone Farm Fun, a new forever home, where her new owner, Ben Best, dubbed her healthy and relaxed, even if she “could lose a few pounds.” (“As it Happens, CBC Radio )

Though animal rights activists did show concern with Fiona’s new living situation, likening it closer to a “petting zoo” than the sanctuary she deserved, Best affirmed that was not the case, saying "It's effectively a farm where people can go and visit the animals, but they don't go in amongst the animals.”

He also added that she would be kept away from the public eye for five-to-six months, and not step into the limelight until she’s ready for it.

And there you have it, folks. Fiona might have once been the world’s loneliest sheep, but now she’s living it up like the star she is.


This article originally appeared on 11.14.23