Amid backlash, Target still launched its annual LGBTQ pride line. Hell yeah.
You might see a lot of rainbows during your next trip to Target.
For the fifth year in a row, many Target shoppers will find their local store covered in rainbows.
Target has repeatedly been threatened with boycotts from anti-gay and anti-transgender groups over its support for the LGBTQ community in recent years.
This year's #TakePride campaign is especially notable in the face of that backlash.
Customers let Target know just how much they appreciate the store having their back.
They're sending rainbow hearts — emojis worth a thousand words.
Target employees love the message #TakePride sends too.
Some are "freaking out" over all the rainbows (and rightfully so).
And others are glad some folks won't show up because of the campaign.
Target noticed all the fanfare online — and they are loving it.
While Target deserves credit for standing up for LGBTQ issues, it's not an entirely selfless move, of course.
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