When starting a business plan, you should first clarify three issues: the use scenarios of the business plan, the audience of the business plan, and the theme of the business plan.
2、 Conception framework, improve the manuscript
Investors at this stage mainly focus on the business model and entrepreneurial team.Therefore, the business plan at this stage focuses on market analysis, product and service model introduction and team introduction.
3、 Refining and processing information
The next thing to do is to refine and process the content in the manuscript.Charting data, charting information and highlighting key points.
4、 Find material
Generally speaking, the materials required for a business plan include templates, pictures, icons and fonts.
Extended data:
1、 Evaluation criteria of business plan:
1. A successful business plan should have a good starting plan.Whether the plan is simple is easy to understand and operate.
2. Whether the plan is specific and appropriate, whether the plan includes specific dates and specific people responsible for specific projects and budgets.
3. The plan should be objective, whether the sales estimate and expense budget are objective and accurate.
4. Whether the plan is complete, including all elements, and whether the connection between the front and back is smooth.
2、 The key to writing a good business plan
1. Focus on products
In the business plan, all details related to the enterprise's products or services should be provided, including all investigations carried out by the enterprise.
The definition of commodities and their attributes is very clear to entrepreneurs, but others may not be clear about their meaning.The purpose of formulating a business plan is not only to convince investors that the enterprise's products will have a revolutionary impact in the world, but also to convince them that the enterprise has arguments to prove it.
2. Dare to compete
In the business plan, venture entrepreneurs should carefully analyze the situation of competitors.
The sales volume, gross profit, revenue and market share of each competitor should be clarified, and then the competitive advantages of the enterprise over each competitor should be discussed. It should be shown to investors that the reasons why customers prefer the enterprise are: good product quality, rapid delivery, moderate positioning, appropriate price, etc,
The business plan should make its readers believe that the enterprise is not only a strong competitor in the industry, but also a leader in determining industry standards in the future.In the business plan, the entrepreneur should also clarify the risks brought to the enterprise by competitors and the countermeasures taken by the enterprise.
3. Understand the market
The business plan should provide investors with in-depth analysis and understanding of the target market.It is necessary to carefully analyze the impact of economic, geographical, occupational and psychological factors on consumers' behavior of choosing to purchase the products of the enterprise, as well as the role of various factors.
The business plan should also include a major marketing plan, which should list the areas where the enterprise intends to carry out advertising, promotion and public relations activities, and clarify the budget and income of each activity.
4. State the course of action
The enterprise's action plan should be impeccable.The following issues should be clarified in the business plan: how to bring the product to the market, how to design the production line, how to assemble the product, what raw materials the enterprise needs for production, and what production resources the enterprise has,
What production resources are needed, what are the costs of production and equipment, whether the enterprise buys or rents equipment, and explain the fixed and variable costs related to product assembly, storage, and delivery.
5. Show your management team
To transform an idea into a successful venture enterprise, the key factor is to have a strong management team.Members of this team must have high professional technical knowledge, management ability and years of work experience. The function of the manager is to plan, organize, control and guide the company's actions to achieve its goals.
In the business plan, the entire management team and its responsibilities should be described first, then the special talents, characteristics and accomplishments of each manager should be introduced separately, and the contributions that each manager will make to the company should be described in detail.
The business plan shall also specify the management objectives and organization chart.
6. Excellent program summary
The plan summary in the business plan is also very important.It must be able to make readers interested and eager to get more information, and it will leave a lasting impression on readers.
The plan summary will be the last part of the content written by the venture entrepreneur, but it is the first thing that investors should see. It will extract the details most relevant to raising funds from the plan: including the basic situation of the company, the company's capabilities and limitations, the company's competitors, marketing and financial strategies,A concise and vivid summary of the company's management team.
7. A thorough retreat
The established goal of every venture investor is to turn the original investment into bankable cash.Therefore, in your plan, you must clearly point out their way out.For example, the company's stock listing, equity transfer, repurchase and other retirement measures.
It is easy to fail:
1. The description language is confused and unclear, and the long plan is full of nonsense (concise language+chart description);
2. The business plan seems very unprofessional, for example, the analysis is too simple due to the lack of basic data;Or the data is not convincing, and some data are far from the industry standard;
3. There is no project plan of a strong executive group;
4. Only creative, no practical experience and no details of the project plan;
5. Project plan with unclear definition of planned objectives or difficult to measure the implementation of objectives;
6. A long description of the market and environment, and a clear explanation of the company's business type and objectives later;
7. Too much emphasis on the advancement of technology or the creativity of products and services, while ignoring the implementation, failing to clearly explain the business opportunities and implementation ability, thinking that "success comes naturally"
We provide entrepreneurial financing guidance and business plan writing service czbw88
This article is from a contribution and does not represent our position. If it is reproduced, please indicate the source:https://www.ssytmusic.cn/1029.html
