Source: People's Daily Online
The mountains are sentimental because of the sea, and the sea is surging because of the mountains. On May 20, a series of activities were held in Wuyi Mountain, including the launch of cultural tourism products with the theme of "Shanmenghaishi" and the tourism promotion of Zhejiang Anhui Fujian Jiangxi National Ecotourism Cooperation Zone.
This past "May Day" holiday, Wuyishan seized the opportunity of traffic, opened its arms, showed its sincerity, and used meticulous, thoughtful, warm and considerate services to make "online celebrity" become "ever popular" and "traffic" become "reserve". According to the data, the city has received 403600 tourists, an increase of 300%, and a year-on-year increase of 25% in 2019; The accumulated tourism revenue was 450 million yuan, an increase of 241%, and 32% year-on-year in 2019.
How to continue to be a "top student" in the highly competitive cultural and tourism market, maintain good performance in peak shifting tours, holiday tours, summer tours and other periods, and make the short "out of the circle" become a continuous "brilliant"?
Continuing the heat brought by the "May Day" holiday, Wuyishan continued to play the "heart card" and hide the "flow code" in every detail. Relying on the love story of Wuyishan Dawang Peak and Yunv Peak, Wuyishan has continuously deepened and refined the brand of love and marriage travel photography, and created a travel photography destination IP.
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The orchestra played at the event. Photographed by Wu Mingsong
The camera sets up the stage, the economy performs, and photography empowers the culture and tourism economy. At the event site, under the joint witness of all guests, Taiwan, Zhejiang, Sanya Wedding Industry Association, "Shanmenghaishi" cooperative enterprises, media and travel agencies, the "Shanmenghaishi" travel photography cultural base was officially established.
Promote cross Strait cultural exchanges through "photography". Fujian and Taiwan are facing each other across the sea. In order to strengthen exchanges and promote cooperation, the "Shanmenghaishi" tourism photography cultural base will be built in pairs with the Taiwan tourism photography base to help Taiwanese photographers start businesses in the mainland, and will carry out cooperation projects such as training, joint shooting of samples, and joint promotion of products between the two places.
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"National Park Keepers" group wedding. Photographed by Wu Mingsong
At the foot of the Jade Maiden Peak, eight "National Park Guardians" from Wuyishan Forest Fire Fighting and Fire Rescue Brigade held a collective wedding, and under the witness of the team members and guests, they made a happy commitment with their loved ones. The bride's white wedding dress set off the bright "Flame Blue", interweaving a unique romantic atmosphere. Representatives of the golden couple also shared their love stories on the scene.
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The "Shanmenghaishi" tourism auction cultural base was unveiled. Photographed by Wu Mingsong
In recent years, Wuyishan has promoted the high-quality development of culture and tourism by upgrading the whole chain of tourism services of "food, accommodation, travel, shopping and entertainment", and formed a new business model of tea town healing of "eating tea, living tea, walking tea, brewing tea, buying tea gifts, watching tea shows"; The World Tea Village Tour, tea picking and tea making intangible cultural heritage experience, Seoul National Archaeological Relics Park in the city and village, Yunvfeng, Zhangtangjian Online Red Card Punch Point, Yunhe Kayak, Starbucks and other products, as well as furnace ice tea and other games were launched; The cultural and tourism resources of the Central National Park will be protected and developed to form a 3-day and 2-night high-quality tourist route around the Park for seeking the roots of traditional culture, the essence of the two world heritages, and the exploration of biodiversity. Many new tourism routes, such as tea town healing and health care tour, ecological tea garden experience tour, mountain alliance and sea vow and wave roaming, Chongxi sightseeing and card punching tour, have been meticulously launched, making cultural tourism the focus of investment, the hot spot of consumption, the highlight of opening, and the fulcrum of rural revitalization.
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The 13th Vegetation Gathering Wuyishan Station. Photographed by Sun Kaiyan
On the day of the activity, the creative video of the product with the theme of "Shanmenghaishi" was released, and the love theme IP collection activity of "Shanmenghaishi" was launched to collect the exclusive love theme slogan of Wuyishan across the country. Guests from Zhejiang, Anhui, Fujian and Jiangxi provinces and travel merchants jointly experience the "love line", and carry out a series of theme activities such as the 13th Wuyishan Station of Botanical Gathering, Zhejiang, Anhui, Fujian and Jiangxi (Quhuang, Nanrao) "Alliance Garden" employee health care product design contest and product launch.
The event was guided by Fujian Provincial Department of Culture and Tourism, Fujian Provincial Committee Cyberspace Office, and co sponsored by Nanping Municipal Bureau of Culture and Tourism, Nanping Municipal Committee Cyberspace Office, and Wuyishan Municipal People's Government. (Li Qian) Go back to Sohu to see more
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