Competitive Analysis Templates for Web and Social Media Analysis
Competitive Analysis Report
Online Social Media Analysis Template
Competitive Analysis Template for Small Business
Small Business Competitive Analysis Template
Competitive Analysis Landscape Template
Competitive Analysis Template for Evaluating Results vs. Unique Value Propositions
Approaches to the Presentation of Competitive Analysis Template Data
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Define Your Target Audience for the Analysis Presentation: You can also create multiple presentations aimed at different audiences, such as a summary for executives and a PowerPoint for marketing, sales, and development. -
Add Each Competitor’s Logo: This helps to differentiate among companies in the document and can convey significant information about each brand. -
Show the Product: If you can, add images of the competitor’s products or images that convey the nature of their services. -
Use High-Resolution Graphics: They heighten impact. -
Consider the Company Description: Include the tagline, slogan, mission statement, and value proposition. In addition, discuss how companies position and describe themselves. -
Keep Information Consistent: All competitors should be described with the same type of information and level of detail to avoid bias. -
Look at the Good They Do: When reviewing competitor strengths and weaknesses, don’t just consider the weaknesses; think about what makes their customers happy.
Competitive Analysis Presentation Template
Why Use Competitive Analysis?
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Reveal your company’s and your competitors’ strengths and weaknesses -
Identify the path to opportunities for increased competitive advantage -
Help the entire company to understand the competitive landscape -
Contribute to defining your value proposition (that is, help you differentiate from competitors) -
Inform strategic planning
The Parts of a Competitive Analysis Template
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A competitive analysis template helps ensure that you store captured information. It can also ensure that analysis is consistent from year to year. Above all, using a template guarantees that your primary efforts are put toward gathering and evaluating information, not into deciding what criteria to study and how to format notes.
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The overview and profile provide general information about your company and its competitors. -
Profiled competitors are usually direct competitors: those who offer a comparable product or service in the same area. A review of indirect competitors (those who offer a slightly different product or service that could substitute for yours) provides clues to potential direct competition or new opportunities for your business. -
Background information on a competitor may include the location of their head office, the number of employees, recent acquisitions, Securities and Exchange Commission (SEC) filings, and the names of key staff members. -
This section also includes the company’s mission statement, slogan, tagline, and main value proposition.
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The product and service portion of this section describes the products and services offered. -
Pricing details include list prices for key products and services. -
Distribution channel details include information about affiliates, retailers, and wholesalers.
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Marketing Strategy: -
Reviewing online presence is key today. Note all of your competitors’ social media channels and web pages. Also, document any other web pages where competitors are referenced. -
Understanding the context of social media channels can help you grasp the essence of a target market. For example, LinkedIn is aimed at professionals. -
Consider the brand messaging and tone on social media. Cultivate your company’s own voice.
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Market Share: -
Market share is expressed as a percentage of the business that the company owns. Some marketing specialists think that knowing competitor market share is unnecessary. They believe you should focus on your own market share.
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SWOT stands for strengths, weaknesses, opportunities, and threats. Perform a SWOT analysis to identify what competitors are doing right, and what customers are complaining about. Also, you can assess how well a competitor is achieving their goals based on their apparent positioning. Use a competitor’s weaknesses to understand how you can fill gaps to make their customers your customers.
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Competitive advantage boils down to why a customer likes them better. In other words, what’s unique about the product or service that draws customers?
How to Find Market Information to Complete Competitive Analysis Templates
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Google: Search with pertinent keywords. -
LinkedIn: This site offers information on company size, locations, hiring, and key personnel. -
Yahoo Finance: Check this for financial background on organizations. -
AngelList: This resource lists startups, investors, and job openings at startups. -
Crunchbase : This outlines new products and companies and their investments. -
Alexa, SimilarWeb, and Other Online Tools: Use web search tools to find the traffic on keywords, backlinks, and more. -
Hoover and Manta: Find organization financial and structural information. -
SEC Filings: Peruse SEC corporate filings for key information about a company’s financial endeavors and financial health. -
Purchased Data: Buy database collections of consumer and corporate data. -
Website , YouTube, and Facebook Comments: Discover what users and customers really think about your products and services as well as those of your competitors.
Social Media and Web Research
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Brick-and-mortar establishments may be different from online competition. -
Backlinks are pages that link to other businesses’ pages, but not yours. Backlink analysis helps you gain links to your page from important sites. -
Keyword gap analysis highlights keywords you don’t currently have on your site that rank well for other competitors. -
Consider the brand story, and note which social media channels the site supports. -
Keep in mind that your actual product or service competitors may differ from your SEO competitors because of paid ads. It’s possible that the brick-and-mortar competitor is less important than the online competitor. For SEO research, survey domain authority, the keywords that attract traffic, and the amount of traffic for each of those keywords.
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