Another important tag related to SEO is the description tag, which is used to describe the main content of the page.
It is very important to describe the content of the tag. The main content displayed in the search results of search engines is the description content.
The description tag in the website source code reads as follows:
<meta name="description" content="This is the content of the description tag."/>
So, How to write the content of the website description tag?
We mainly talk about the description label content writing method of three main pages on the website: website home page, column page and article page.
1、 Description tab of the website home page
① The description of the website homepage should not exceed 100 words, and 80-100 words is preferred.
② Brief and highlighted description of what your website mainly does, including 2-3 Core keywords 。
③ Users query websites by searching for keywords, so that websites are more likely to be searched and clicked by users.
2、 Description label of column page
① Summarize in one sentence what the current column page mainly does.
② The description of the column page with the key words of the column can be written in the form of introduction, and the user experience will be better.
3、 Description label of the article page
① The website content page description usually adopts the default article summary, a short paragraph of the summary article is enough.
② The content in the summary article needs to include Optimized long tail keywords 。
Notes for writing label contents:
1. The text is related to the theme. Users coming in through the search engine can find the goods they want, which can improve the transaction rate.
2. Highlight keywords as much as possible in the description to facilitate the search ranking, but do not pile up a large number of keywords.
3. Set different descriptions for different pages, which are not repeated.
The description in the website tag is the second important part of the title and the whole page optimization. Although search engines do not list it as a ranking factor, the description tag has a certain impact on the user click rate. In the process of SEO optimization, do not ignore the role of the description tag.
Those who read this article can also read:
How to optimize website product page
How appropriate is the density of web keywords
Application of website nofollow tag
How to write the title tag of a web page to optimize it?
This article is written by Fuwei SEO Special Training Camp Edit and organize.
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