How to improve the website user experience and conversion rate?

All websites selling products aim to improve user experience and conversion rate, and can start from the following four points:

1. Product pictures

At present, there is only one picture of the product. For customers who are eager to know about the product or have purchase intentions, it is very important to increase their understanding of the product in any way. It is suggested to add 3~4 commodity pictures, which can effectively improve the conversion rate of the mall.

2. Product information

The more detailed the product information, the better, accurate, suitable for the age group, and the use method (such as pictures and text). Sales data show that customers are most concerned about the quality of the product and whether it is suitable for them. If these information is displayed to customers, customers will know more about the product, thus reducing the probability of having questions about the product and effectively promoting sales.

3. Commodity comments

Add product review function and sold quantity. The use experience and comments of customers who have purchased can effectively increase the trust of customers in the mall. Many customers are willing to check whether someone has bought the product and other people's comments on the product before purchasing. These information can be found on Taobao or search engines.

However, we provide two functions: the comment and the quantity sold, which saves customers the time to search for the above information, so that customers can know whether the product is good, whether it is used, and how others feel. If the product is very popular recently, the sales volume must be very high, and the reputation is good, customers will have a herd mentality and follow the purchase of the product.

4. Sales Leaderboard

It is suggested to increase the update date of the ranking list, the sales volume of goods, and the number of places up or down; New time ranking, weekly, monthly, spring, summer, autumn, winter ranking. These functions can clearly show the products that customers love or are more popular in the short term to customers, so that they can freely choose the products they are interested in.