1、 Industry demand analysis and website positioning
1. Target users and core pain points
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Major customer groups ： -
Home Users : Pay attention to cost performance and design style (such as Nordic minimalism and industrial style) -
Commercial customers : Hotel/office/store lighting scheme, focusing on energy-saving certification and customization -
Designer group : Technical parameters (color temperature, color rendering index), 3D model download required
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Core pain points ： -
It is difficult to perceive the actual lighting effect online -
Complex parameters lead to difficult selection (such as LED lamp bead brand and lumen value) -
After sales installation and warranty concerns
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2. Website core function matrix
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2、 The whole process of WordPress website establishment: from product display to scheme customization
1. Theme selection and visual design
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Recommended topics ： -
Flatsome : Designed for lamp e-commerce, it supports full screen dynamic background (such as light switching effect) -
Divi + Elementor : Flexible construction of "lighting knowledge base" and "smart home linkage guide"
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Key points of design ： -
home page ： -
Video background shows the contrast of lamps before and after installation (such as the living room from dim to warm) -
The hover navigation bar quickly jumps to "commercial lighting", "intelligent lamps" and other scenes
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Product Details Page ： -
Light effect simulation : Integration Lightspeed AR Plug in, mobile phone scanning space preview lighting effect -
Parameter comparison : Tabular display of lumens, color temperature and life (plug-in: TablePress ） -
Compatibility notes : Annotate supported systems (such as HomeKit, Alexa)
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2. Necessary plug-ins and tool configuration
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3、 Digital marketing strategy: from traffic acquisition to scheme transformation
1. SEO and content marketing: accurately reach the demand
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Keyword strategy ： -
Home Scenario : "The living room has no main light design" "The bedroom eye protection ceiling light" -
Business scenario : "Energy saving plan for store lighting", "customized ceiling lamp in hotel lobby" -
Technical words : "RA>90 color lamp" "DALI dimming system compatible"
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Content matrix ： -
Blog ： -
Tutorial: Five Steps to Build the Intelligent Lighting System for the Whole House -
Evaluation category: Philips Hue vs Xiaomi Smart Light Band Depth Comparison
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Tools Resources : Free lighting calculator (recommended wattage based on area)
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2. Social media and scenario grass planting
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Instagram/Pinterest ： -
Release the "Before&After" transformation video, highlighting the improvement of space texture by lamps -
Create topic tags (such as # LightingInspo) to encourage users to expose their own lighting design
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YouTube ： -
Series video 100 Tips for Lighting Designers, with product links inserted in the video description
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3. Paid advertising: targeting decision makers precisely
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Google Ads ： -
Search advertisement: put the long tail word "LED track light store lighting", link to the commercial solution page -
Shopping advertisement: highlight the label of "24-hour delivery" and "10-year warranty"
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Facebook ads ： -
Remarketing: for users who have browsed the "smart lamps", push the "smart package of the whole house at 20% off" -
Lookalike audience: expand people with similar characteristics according to existing customer portraits
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4. Email marketing: cultivate customer life cycle
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Automated processes (Tools: Klaviyo ）： -
New user guidance : After registration, send the Guide for Lighting Design Pit Avoidance+first order discount code -
Shopping cart retrieval : Send the invitation of "Free Lighting Design Service" one hour after abandoning the purchase -
Customer loyalty program : Unlocking the "Lifetime Warranty" qualification when the cumulative consumption reaches $500
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4、 Trust building and high transformation design
1. Trust element to eliminate users' doubts
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Warranty commitment : The banner on the home page shows "180 days without reason return+5 years warranty" -
Case visualization : Display local service cases with interactive map (plug-in: DrawAttention ） -
real-time data : The counter displays "lighting scheme for 1520 families in total"
2. Strategies for improving customer price
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Scenario bundled sales ： -
Package such as "three piece living room set (main light+spotlights+light strip), 20% off"
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Subscription Service : "Regular lamp maintenance package" for commercial customers -
Exclusive to members : VIP customers can make an appointment with the lighting designer for one-on-one service
5、 Data analysis and iterative optimization
1. Monitoring of core indicators
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2. A/B test case
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Product page layout test ： -
Group A: parameter priority (technical table displayed at the top) -
Group B: Scene priority (live pictures of living room/bedroom on the top) -
Results: The average stay time of group B increased by 40%
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CTA button text test ： -
Group A: "Buy Now" -
Group B: "Get professional lighting scheme" -
Group B click through rate increased by 28% (emphasizing solutions rather than simple sales)
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6、 Guide for avoiding pits in the industry
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Over reliance on product drawings, ignoring light effect display -
Solution: Using Lutron Light simulation tool, providing comparison of effects in different modes (reading/gathering/sleeping)
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Technical parameter stacking leads to user confusion -
Solution: explanation pops up when the mouse hovers over the term (such as "color temperature 3000K=warm yellow light")
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Poor mobile experience -
Solution: Simplify mobile terminal navigation, give priority to display "lighting calculator" and other utilities
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