Marketing road of WeChat public platform

WeChat, another SNS channel of Tencent, comes into people's view unconsciously. Many believe that the cooperation between WeChat public platform and QR code will be a good marketing channel. Recently, I saw a sentence on some marketing websites: "Taobaoke didn't seize the opportunity, microblog didn't make clear, do you still wait and see WeChat marketing?" For this view, because I haven't played QR code, WeChat is open, so I don't know much about it, so I don't express my opinion.

So last night when I was idle, I also flipped over the QR code, which was originally divided into personal account and public account. The so-called WeChat public platform is the public account. Out of curiosity, I also opened WeChat for myself and Xunxiaoshan blog. The QR code is as follows, which can be followed through the QR code scanning on the WeChat client side.

The above is the QR code of the WeChat account of Xiaoshan Blog, which can be followed by friends through WeChat QR code scanning. Here we mainly talk about the WeChat public account, because many Internet marketers say that the WeChat public platform will become another marketing channel after Sina Weibo. What I want to say here is that the Internet is a media that changes rapidly. No matter whether WeChat marketing will become a hot topic in the future, at least this road will be very long.

Why do you say that?

First of all, the QR code is still in its infancy in China, and the public's understanding of the QR code is still in its infancy. Even in the United States, where the intelligent system is relatively mature, the QR code can store commodity information and make quick payments, but according to authoritative data, only 20% of the United States uses the QR code function of smart computers.

Secondly, the main functions of WeChat public platform are as follows:

(1) QR code subscription: WeChat users can subscribe at any time by publishing the QR code of the public account.

(2) Message push: Through user grouping and regional control, accurate message push can be achieved, directly pointing to target users.

(3) Brand communication: realize the viral communication of the brand with the help of personal attention page and circle of friends.

From the function of WeChat and WeChat public platform, we can find our friends through "shake", "people nearby" and other ways, and we can add them as friends as long as they reply. However, the WeChat public platform has no more special functions except for the expansion of marketing methods such as QR code scanning and mass messaging. From the function of WeChat client and WeChat public account platform, we can see that Tencent is only developing WeChat marketing function, but in the era of spam and harassment, WeChat has not considered the user experience of the core "ordinary users".

After the WeChat platform is really familiar to everyone, ordinary users' taste of WeChat has passed, and in the era of the proliferation of entertainment sns tools, how many people will become loyal fans of WeChat. What's the meaning of WeChat marketing? This is also the bottleneck of Sina Weibo at present. The microblog platform is flooded with advertisements, and users will give up if they cannot get a good user experience. This is why Weibo has begun to block some users of advertising information in order to improve user experience and accumulate users!

Finally, WeChat is just a common SNS tool, that's all. At least for now, if you want to accumulate customers or valuable users, please improve the User experience Is the direction of development. Therefore, WeChat marketing has a long way to go