Although I haven't used Xiami Music for a long time, it's a pity to hear that Xiami Music will be officially closed on February 5, 2021. Because of copyright problems, Songtime music network is closed After that, my favorite music listening website is Xiami Music. In addition to listening to songs, Xiami Music also likes to collect and share a lot of song lists; Like many kids who like Xiami Music, Xun Xiaoshan always believes that Xiami Music has many labels such as "professional", "niche", "fresh", etc.
However, due to more and more attention to copyright, many songs have become the exclusive of Netease Cloud Music and QQ Music, and there are fewer and fewer songs in Xiami Music, so many users, like Xiaoshan, have started to turn to Netease Cloud Music with a richer music library because of searching for songs, and will Xiami music song list transferred to Netease Cloud 。 When Xiami Music was acquired by Alibaba and Gao Xiaosong joined Alibaba Cloud Music, many people thought that Xiami Music should have a good future. How could it have occurred that with the blessing of Alibaba, what Ma Yun often said is small and beautiful, it has been going downhill, and finally it will be closed down!
Then many people wonder why Xiami Music is closed? In fact, it seems that there are mainly three aspects of the problem:
1. Operation management
After the acquisition, the founding team of Xiami Music withdrew. If we can still let the founding team operate independently after the acquisition, just like Tencent's acquisition of a leading company, Alibaba, as the parent company, will control and believe that the innovation and development direction of Xiami Music will be more accurate. Not to mention that the team changed many times later, Xiami Music became more and more marginalized. The following teams, mostly professional managers, can not compare with the founding team in terms of the soul and feelings of the product, and lack effective understanding of the core spirit of the product.
2. Strategic issues
Tiantiandong and Xiami Music have been merged into Alibaba Planet. From product design and user experience, they have not kept up with the latest popular trends of music listening apps such as short videos and live broadcasts. In addition, because Xiami Music has been losing money in recent years, Alibaba's investment in music copyright has become increasingly conservative, losing its copyright advantage and support for musicians.
3. Increased competition
In recent years, with the national protection of digital intellectual property rights such as film, television and music, the copyright war between Netease Cloud, QQ Music and other major music platforms has become increasingly fierce. Netease Cloud and QQ Music tycoons have all concentrated on monopolizing copyright exclusively. Although Xiami Music was acquired by Alibaba, it did not receive a large amount of investment from Alibaba Cloud in music copyright, which led to that popular songs could only be listened to on Netease Cloud Music and QQ Music, leading to a serious loss of users, and the small and beautiful Xiami Music could only become smaller and smaller.
Based on the above reasons, the position of Xiami Music in Alibaba's entertainment field is very awkward. A large number of users are lost and do not make money, and the capital investment that values commercial achievements will stop. Therefore, it is inevitable that Xiami Music will go into history. Although Xiami Music has been shut down, minority music will not die out. Maybe in the near future, it will appear in front of people in another posture.
