How does Little Red Book open a store? Those who are familiar with Little Red Book will surely notice that some experts or bloggers have opened stores on Little Red Book. How did this little red book store open? Do you need any fees?
How does Little Red Book open a store?
Before August 2, Little Red Book could still be linked directly to third-party e-commerce platforms such as Taobao, but since the launch of the all-in-one store policy, Little Red Book has completely broken all external links.
This means that a former expert can post a note with a purchase link, and users can jump to buy if they like. Now, although notes can also be used to mark goods, they can only be used by Xiaohongshu stores. If you only open Taobao, Jingdong and other stores, but do not settle in Xiaohongshu Mall, you can only use some indirect guidance to let users go to your third-party stores to complete consumption.
How does Little Red Book open a store
Steps to open a small red book store
1. Upgrade professional number
First of all, you need to open a professional account to open a small red book store. Here is a brief summary of this step, which is to give an account authentication field! Then it will be displayed in the creator's account! The identity tag of the specialty number can be divided into three types:
1) Enterprise type, including large, medium and small businesses, brands, individual stores, etc.
2) Interest oriented identity tags include fashion bloggers, shop exploration bloggers, beauty bloggers, photography bloggers, etc.
3) Professional labels that need strong professionalism as endorsement, including doctors, lawyers, etc.
Among the three types, interest identity tags can be upgraded without submitting any supporting materials and fees, while the other two types of identity tags need to pass relevant qualification certificates and charge a certain audit fee, which depends on the category, for example, the audit fee of 3c and electrical enterprise upgrading enterprise professional number is: 600 yuan
2. Fast store opening
Now, both individuals and enterprises can quickly open stores as long as they upgrade to a professional number. At the same time, the original hard standard of 1000 fans has been abolished, and even 0 fans can directly apply for opening stores.
Then click the content in the creator to realize and click the store, and there will be a store opening guide. After settling in, your products will be displayed on your personal homepage, notes you created, and your live broadcast room (of course, you need to add products manually for the following two channels).
Then you can fill in the personal information of your store. Secondly, from this step, you can see that the subject of the account can be different from the actual operator.
The next step will be interesting. There is a customer service option, which is to choose the customer service platform for agent operation or the merchant for self operation. Because this customer service is generally configured by the merchant itself, it is rare to have a platform to guide the configuration of customer service agent operation (except for advertising locations)! Another point is that customer service and data assessment, such as satisfaction rate and reply speed, should pay more attention to this, which is similar to the Pinduoduo type, but not as strict as the one required by the Pinduoduo.
The last step is to fill in the login mailbox. This needs to be verified. After the verification, you can use this mailbox to directly log in to the management background.
In fact, there are certain restrictions on the category of this platform. If you care, you must analyze the attributes and rules of the platform, including user profiles, gender and so on.
How much is the deposit for Xiaohongshu to open a store
Expenses involved
In addition to lowering the threshold of identity and fans, Little Red Book also reduced the commission (technical service fee) and shortened the settlement cycle:
If the monthly sales amount is less than 10000 yuan, no fee will be charged; if the monthly sales amount exceeds 10000 yuan, a 5% commission will be charged; The settlement cycle was shortened from 30 days to 7 days, relieving the cash flow pressure of small and medium-sized businesses.
This is the platform technical service fee after opening the store. In addition, when opening a store, there will also be a deposit, that is, the deposit.
1. General industry
Personal stores and individual industrial and commercial stores generally cost 1000 yuan
Domestic enterprise stores, exclusive stores and flagship stores: 20000 yuan
Cross border enterprise stores, exclusive stores and flagship stores: $3500
2. Special industries
Beauty industry 020: private shop, private business shop: 10000 yuan
Health care products and medicine: domestic individual stores and enterprise stores: 200000 yuan; overseas: 32000 dollars (only for invitation)
Second hand luxury goods: domestic personal stores and corporate stores: 100000 yuan Overseas: 16000 dollars
Online beauty industry: domestic individual stores and enterprise stores: 50000 yuan Overseas: 8000 dollars
Health care and nutrition products in food are the same as those in beauty industry online.
3. In addition
Outdoor service - camping and other projects are only for individual businesses and enterprises.
Precautions for Xiaohongshu to open a store
Xiaohongshu store is different from Taobao store. If you open a store on Taobao, the official will give you more or less traffic support. If you don't, you can also get search traffic by optimizing keyword titles, main map details pages, etc.
Little red book stores have no access to search traffic. Users can enter your store only through your little red book homepage. Therefore, the only thing we can do is to make notes to attract more users to enter our store and place orders.
The above is an introduction to how Little Red Book opened its store. Laima Media has an excellent talent resource matrix on multiple platforms, ranging from Tiaoyin, Little Red Book, Weibo, a large number of first-hand KOLs/KOCs at the head and waist of Station B, to a number of ordinary people resources for distribution. There are dozens, hundreds, thousands and tens of thousands of fans.
