Interactive solutions for shopping malls
Application background:
As a crowded public place, large malls and supermarkets have always been the battleground for businesses with huge consumption potential, and also contain endless advertising opportunities. In addition to many advertising companies coming to occupy the treasure land, more and more malls have gradually realized the value of their media assets and started to dig this treasure, The traditional advertising in shopping malls is played by DVD or SD card, which can not meet the requirements of instant information. It is time-consuming and labor-intensive to change programs manually. In this situation, web-based multimedia LCD advertising machine 、 Touch all-in-one machine and Gull cypress（ OBOO ） Multimedia information release system has become a new upstart in advertising in shopping malls.
Construction significance:
be based on Gull cypress（ OBOO ） The release platform integrates intelligent interactive display equipment with mobile Internet big data, provides the most cutting-edge digital and intelligent precision marketing solutions for the traditional retail industry, and provides users with indoor navigation services, commodity display services, self-service sales services, self-service booking queuing services, information release display services, big data collection, analysis and statistics services, Complete the differentiated push of information, insight into customer consumption behavior, complete the online and offline integrated data circulation, launch digital marketing, broadcast brand advertising, and improve the corporate image; Beautify the service environment and improve customer experience; Play product advertisements, improve sales performance, release promotion information and improve promotion effect.
Operation site:
Public spaces such as mall entrance, escalator, elevator entrance, corridor, shopping corridor, toilet, parking lot, cashier counter, rest area, etc
Scheme concept:
Gull cypress（ OBOO ）Relying on cloud platform, cloud application, big data, cloud self-service and other technologies and intelligent display devices Information release system , self-service system Touch query system , guide query system, reservation queuing system, commodity display system, etc, OBOO Aupai combines traditional retail and mobile Internet to form a set of solutions. It closely connects customers, provides customers with the best shopping experience, helps brands and merchants find the real needs of customers, finds their own positioning, helps merchants complete the most authentic big data market research, and improves market competitiveness for physical commerce.
Scheme features:
1. Use touch software to provide 3D guide of shopping mall map of the whole shopping center and help and guidance of corresponding routes;
2. Display the merchants' LOGO, floor distribution guidance and all kinds of profitable advertisements of the whole shopping center on separate screens;
3. Built in relevant search functions to provide customers with convenient merchant information search, query and positioning;
4. Overall display of brand stores of merchants on the floor, including commodities, promotional videos, activity information, brand introduction and other contents;
5. Integrate application technologies such as QR code and printer, place featured products or preferential information on the home page promotion interface, provide QR code and coupon printing, etc
6. Built in various types of fashionable clothes and accessories in the store, customers can choose to fit through virtual fitting mirror;
7. Transparent display screen dynamically plays business promotion information, and effectively displays products through transparent display screen;
8. 3D jewelry is displayed in a 360 degree perspective.
