Recently, the popular film and television drama My Altay has brought tourism fever to Altay and even the whole Xinjiang region. The reporter of Beijing Youth Daily learned from several tourism platforms yesterday that since the launch of My Altay, the search popularity in Altay has more than doubled. In the past week, the search volume of Altay homestay has increased by 200% month on month. Recently, "the same type of wooden house" in the drama has even been hard to find. Not only that, the orders of the whole Xinjiang group tour increased by 247% compared with the previous week.

Qunar.com data shows that since the launch of My Altay on May 5, the search popularity of Altay across the platform has more than doubled. According to the data from Tujia B&B, the search volume of Altay B&B increased by 200% month on month in the past week. The reporter of Beiqing Daily learned that since the middle of April, the number of home stay bookings in Altay has risen in a fluctuating manner. After the May Day holiday, the bookings of Altay B&Bs on many platforms continued to rise, which was basically the same as during the May Day holiday.

Xinjiang tourism also became popular. Judging from the bookings of Tuniu in May, the orders for group tours in Xinjiang this week increased by 247% compared with the previous week. Where do tourists quickly turn attraction into action? According to Tuniu's reservation data, Shanghai, Tianjin, Beijing, Nanjing, Guangzhou, Zhengzhou, Chongqing, Chengdu, Xi'an, etc. are the top regions for reservation. Qunar.com, since May 5, the number of air tickets booked to Altay has increased by 20% month on month, and the number of local hotel bookings has doubled month on month, approaching the peak of "May Day". The popular areas are Hemu and Kanas Scenic Spot. On the Ctrip platform, the 8-day charter tour of Urumqi+Kanas Scenic Spot+Sayram Lake+Nalati Scenic Spot, the 10 day tour of Urumqi+Burqin+Altay Region+Karamay+Bole, and the 9-day tour of Urumqi+Altay+Ili have all sold well recently.

Not only that, some tourists have already started to book summer tours in Xinjiang in advance. Touring in Xinjiang accounts for 13% of the current summer orders on Tuniu. In terms of orders, 69% of them are female tourists, and 34.3% of them are under the age of 40. "Driven by the popularity of TV dramas, the number of inquiries about tourism products in Altay, Xinjiang increased significantly this week. Users mainly focus on related tourism products in northern Xinjiang, such as the hope of staying in the same type of wooden house as TV dramas." The relevant person in charge of Tuniu said that such accommodation resources are relatively scarce. For example, the daily reception limit of wooden houses in Hemu Old Village is about 2000 people, so it is necessary to book early.

It is understood that the peak tourist season in Altay in the past was concentrated in July and August. Driven by film and television dramas, this year's peak tourist season in the region is expected to be ahead of schedule. However, Kanas Scenic Area, which entered the super peak season from the end of August to September in previous years, is expected to enter the peak season this year as early as June. It is worth mentioning that tourism prices in Xinjiang have also started to rise recently. The average accommodation price in Altay in June of Tuniu was more than 1000 yuan.

"In recent years, the phenomenon of popular TV dramas leading to hot local tourism has occurred from time to time." Xiao Peng, a researcher at Qunar.com Big Data Research Institute, believes that the scenic spot itself can also make full use of its unique natural scenery to develop relevant experiential tourism products. At present, Altay is in the transition period between the ice and snow season and the peak tourist season in July and August, which is very suitable for tourists to travel across peaks. Altay has a large temperature difference, with an average temperature difference between day and night of about 17 ℃. Tourists need to be prepared for cold. At the same time, Altay has unique natural conditions such as mountains, lakes, grasslands, etc., and the ecological environment is good. It is recommended that tourists do not litter when traveling in the local area to avoid damaging vegetation and animal ecology. (Zhao Tingting)