On May 12, the regional public brand conference of "Xingtang Xiaomi" was held in Shijiazhuang, officially announcing the brand of "Xingtang Xiaomi" to the public. Duan Lingling, former first level inspector and deputy director of Hebei Provincial Department of Agriculture and Rural Affairs, Wang Yuexiang, former chief planner and second level inspector, Dong Haiyue, second level investigator, Wang Yankun, deputy director of Hebei Provincial Agricultural Brand Development Center, Liang Shengjun, deputy director of Shijiazhuang Municipal Bureau of Agriculture and Rural Affairs, and others from Hebei Provincial Department of Agriculture and Rural Affairs, Shijiazhuang Municipal Bureau of Agriculture and Rural Affairs, Xingtang County Bureau of Agriculture and Rural Affairs Leaders, experts and media representatives from Hebei Academy of Agricultural and Forestry Sciences, Hebei University of Geosciences, Hebei Normal University, Hebei University of Science and Technology, Hebei Characteristic Industry Association, etc. witnessed the grand occasion.

It is understood that Xingtang County is located in the southwest of Hebei Province, which belongs to the junction zone between the shallow mountain area at the eastern foot of the Taihang Mountains and the North China Plain. It is one of the core areas of the "four belts and one center" of high-quality millet advantageous industrial cluster in Hebei Province. Both natural and cultural endowments are qualified to create high-quality millet with characteristics.

In recent years, Xingtang County has made every effort to create a public regional brand of "Xingtang millet" based on systematic thinking, strategic thinking, commercial thinking and brand thinking, so as to promote the high-quality development of millet industry and even agriculture in Xingtang County.

Participants believed that the release of "Xingtang millet" to the society marked a key step for Xingtang millet to become high-end, high-quality, branded and market-oriented, and an important node to promote high-quality development of millet industry in Xingtang County.